What does Google say about SEO? /

Official statement

Google recommends testing new themes on a staging site with existing content to easily compare results before migrating.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 14/09/2021 ✂ 10 statements
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Other statements from this video 9
  1. Are you risking your SEO by changing your website's theme?
  2. How does the theme you choose affect your SEO performance?
  3. How does the theme affect internal linking for SEO?
  4. How does your theme choice impact SEO performance?
  5. How does a website's theme influence the use of structured data in SEO?
  6. Should you really block the indexing of testing sites for better SEO?
  7. Why is it crucial to examine the HTML generated by your theme?
  8. How can you enhance your themes with Search Console?
  9. Why is a lasting theme essential for your SEO strategy?
📅
Official statement from (4 years ago)
TL;DR

Test new themes on a mirror site with identical content. This allows you to compare SEO performance before migration and avoid unpleasant surprises.

❓ Frequently Asked Questions

Pourquoi un site miroir est-il important ?
Il permet de tester sans risque, garantissant que tout fonctionne correctement avant d'affecter le site en production.
Quels sont les risques d'un changement de thème sans test préalable ?
Vous risquez des ralentissements, des erreurs de structure de données ou des impacts négatifs sur le référencement.
La vitesse de chargement peut-elle être affectée par un nouveau thème ?
Oui, un nouveau thème peut modifier les temps de chargement, influençant directement l'expérience utilisateur et le SEO.
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🎥 From the same video 9

Other SEO insights extracted from this same Google Search Central video · published on 14/09/2021

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