Official statement
Google recommends testing new themes on a staging site with existing content to easily compare results before migrating.
Other statements from this video 9 ▾
- □ Are you risking your SEO by changing your website's theme?
- □ How does the theme you choose affect your SEO performance?
- □ How does the theme affect internal linking for SEO?
- □ How does your theme choice impact SEO performance?
- □ How does a website's theme influence the use of structured data in SEO?
- □ Should you really block the indexing of testing sites for better SEO?
- □ Why is it crucial to examine the HTML generated by your theme?
- □ How can you enhance your themes with Search Console?
- □ Why is a lasting theme essential for your SEO strategy?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Is your WordPress theme silently destroying your SEO without you knowing it?
View statement →
TL;DR
Test new themes on a mirror site with identical content. This allows you to compare SEO performance before migration and avoid unpleasant surprises.
❓ Frequently Asked Questions
Pourquoi un site miroir est-il important ?
Il permet de tester sans risque, garantissant que tout fonctionne correctement avant d'affecter le site en production.
Quels sont les risques d'un changement de thème sans test préalable ?
Vous risquez des ralentissements, des erreurs de structure de données ou des impacts négatifs sur le référencement.
La vitesse de chargement peut-elle être affectée par un nouveau thème ?
Oui, un nouveau thème peut modifier les temps de chargement, influençant directement l'expérience utilisateur et le SEO.
🎥 From the same video 9
Other SEO insights extracted from this same Google Search Central video · published on 14/09/2021
🎥 Watch the full video on YouTube →
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