Official statement
<p>Utilize modern image formats like WebP or AVIF through content negotiation. These formats can reduce image size by up to 90% compared to traditional JPEGs, which can have a massive impact on LCP.</p>
Other statements from this video 14 ▾
- □ Is Page Experience really an essential SEO lever?
- □ Why does each page have its own independent LCP score?
- □ Why is aiming for a Largest Contentful Paint under 2.5 seconds crucial for SEO?
- □ Why are Google’s LCP scores derived from real users?
- □ How important is the LCP score from the Search Console for your SEO strategy?
- □ Why should every SEO professional consider a CDN for optimizing LCP?
- □ How can Service Workers help boost your LCP by 80%?
- □ How does removing unused scripts and CSS really enhance LCP?
- □ Should you inline critical CSS and JS to boost your SEO?
- □ Should you use async and defer to optimize your SEO scripts?
- □ How do DNS prefetch and preconnect transform technical SEO?
- □ Why is preload vital for SEO of critical content?
- □ Should you implement loading='lazy' to optimize images that are not immediately visible?
- □ How can you get real-time LCP data using Google Analytics?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Do you really need to migrate your images to WebP and AVIF to boost your SEO?
View statement →
TL;DR
WebP and AVIF image formats reduce file size by up to 90%. This directly impacts LCP and consequently SEO ranking. Integrate them for improved performance.
❓ Frequently Asked Questions
Dois-je convertir toutes mes images en WebP ou AVIF ?
Pas nécessairement, priorisez les images lourdes ou stratégiques en début de conversion.
Ces formats sont-ils supportés par tous les navigateurs ?
La plupart des navigateurs modernes gèrent WebP et AVIF, mais vérifiez la compatibilité.
Le gain de performance justifie-t-il l'effort ?
L'impact sur le LCP et les performances globales rend cet effort souvent crucial.
🎥 From the same video 14
Other SEO insights extracted from this same Google Search Central video · published on 05/10/2021
🎥 Watch the full video on YouTube →
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