Official statement
Google has launched a special markup for product variants (like a blue or red T-shirt). This markup streamlines the connection between these variants in structured data.
2:20
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Official statement from
(2 years ago)
⚠ A more recent statement exists on this topic
Should you really avoid using unique canonicals on multi-page e-commerce sites?
View statement →
TL;DR
Google has introduced a markup to differentiate product variants like colors. This enhances data structuring, which is crucial for e-commerce sites featuring multiple versions of a product.
❓ Frequently Asked Questions
Comment ce balisage affecte-t-il mes pages produit ?
Il améliore la distinction entre les variantes, potentiellement augmentant le CTR.
Dois-je baliser tous mes produits ?
Focalisez-vous sur les produits avec des variantes importantes comme couleur ou taille.
Le balisage pour variantes remplace-t-il d'autres pratiques SEO ?
Non, c'est un complément aux stratégies existantes.
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