Official statement
Google has added support for structured data for return policy information at the organization level. This markup allows for easy specification of policies on an organizational scale, helping buyers decide where to shop.
2:20
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Official statement from
(1 year ago)
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Should you deploy return policy markup at the organization level instead of the ...
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TL;DR
Google supports structured data for organization-wide return policy information. This markup simplifies the presentation of these policies to users, potentially influencing their purchasing decisions.
❓ Frequently Asked Questions
Quelle est la portée de ces données structurées ?
Elles s'appliquent à toutes les politiques de retour d'organisation affichées en ligne.
Influencent-elles le ranking de mon site ?
Pas directement, mais elles peuvent améliorer votre CTR et donc indirectement votre classement.
Quel type de balisage dois-je utiliser ?
Google recommande l'utilisation du format JSON-LD pour la clarté et compatibilité maximale.
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