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Official statement

It is normal for already indexed pages to appear in the crawl report for refresh or new detection. This behavior is not unusual and should not worry site owners.
12:45
🎥 Source video

Extracted from a Google Search Central video

⏱ 35:26 💬 EN 📅 29/02/2024 ✂ 12 statements
Watch on YouTube (12:45) →
Other statements from this video 11
  1. 12:14 Pourquoi les fichiers JavaScript ne sont-ils pas indexés comme des pages web par Google ?
  2. 13:49 Pourquoi l'indexation de votre site n'est-elle pas garantie par Google ?
  3. 17:58 Pourquoi miser sur les données terrain plutôt que sur les données lab pour les Core Web Vitals ?
  4. 22:42 Pourquoi le crawl et l'indexation sont-ils des processus distincts en SEO ?
  5. 23:46 Pourquoi Google ignore-t-il une partie du contenu des sites ?
  6. 25:21 Pourquoi les validations de corrections SEO demandent-elles autant de temps ?
  7. 27:30 Pourquoi les scores Lighthouse fluctuent-ils à chaque test SEO ?
  8. 29:36 Pourquoi utiliser la balise noindex dans votre stratégie SEO ?
  9. 31:14 Pourquoi Google limite-t-il les noms de site par sous-répertoire ?
  10. 33:48 Pourquoi Google recommande-t-il d'afficher uniquement les éléments existants ?
  11. 34:21 Pourquoi Google se focalise-t-il sur les noms de domaine ?
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Official statement from (2 years ago)
TL;DR

Google states that re-crawling already indexed pages is normal and should not raise concerns. Sites should not be alarmed by this common phenomenon.

What you need to understand

Why does Google re-crawl your pages?

Google re-crawls already indexed pages to ensure its index is up-to-date. This helps to quickly account for any significant changes made to your content.

  • Re-crawling ensures the freshness of the index.
  • No alerts are needed if your pages are frequently re-crawled.
  • This phenomenon is standard practice for search engines.

What impact does this have on SEO?

Frequent re-crawling does not directly affect your SEO if no critical errors are detected. It simply reflects Google’s effort to maintain an accurate index.

  • Focusing on content quality remains a priority.
  • The frequency of crawling may vary depending on your site's performance.

SEO Expert opinion

Is this statement consistent with observed practices?

Yes, re-crawling indexed pages is a regularly observed reality in the field. Google needs to compare new data with old to maintain a consistent index.

What nuances should be added?

While you shouldn’t be alarmed by re-crawling, if your key pages are not revisited, it could indicate an indexing issue. In such cases, analyzing your logs may be crucial for understanding the mechanism.

In what cases does this rule not apply?

For sites with low publication rates or deficient link structures, re-crawling may be uneven. An audit may be necessary to optimize crawling frequency.

Caution: If your strategic pages are not frequently re-crawled, this could signal an issue that needs fixing.

Practical impact and recommendations

What should you do concretely?

Ensure that the content on your pages is continually improved to avoid any re-crawling issues. It's important to optimize for content quality and relevance of headings and tags.

  • Check your server logs to analyze crawling behavior.
  • Optimize canonical tags and robots.txt.
  • Ensure you have optimal JavaScript rendering.
  • What mistakes should you avoid?

    Do not block re-crawling in your configuration files. Limited access could lead to indexing errors in the long run.

    Remember that technical optimization may require specialized knowledge. Collaborating with an SEO agency can maximize your chances of success while freeing up your time for other strategic tasks.

    ❓ Frequently Asked Questions

    Le re-crawl des pages est-il fréquent ?
    Oui, Google re-crawle régulièrement pour mettre à jour son index.
    Dois-je m'inquiéter si Google ne re-crawle pas assez ?
    Vérifiez vos logs et la configuration si vos pages importantes sont négligées.
    Comment vérifier la fréquence de crawl ?
    Utilisez Google Search Console et vos logs serveur pour monitorer l'activité de crawl.
    Cela affecte-t-il le budget de crawl ?
    Non, le budget de crawl est géré par l'algorithme selon les ressources disponibles et l'importance perçue de vos pages.
    🏷 Related Topics
    Domain Age & History Crawl & Indexing AI & SEO Search Console

    🎥 From the same video 11

    Other SEO insights extracted from this same Google Search Central video · duration 35 min · published on 29/02/2024

    🎥 Watch the full video on YouTube →

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