Official statement
Google uses optical character recognition (OCR) to search for text displayed in videos, which can indicate important sections of the video.
Other statements from this video 13 ▾
- □ Are Key Moments Exclusive to Main Video Results?
- □ How does Google leverage voice recognition to enhance the SEO of videos?
- □ How does Google leverage visual signals to make sense of video content?
- □ How does Google really analyze your videos?
- □ How do expired URLs sabotage your Key Moments in SEO?
- □ How can you secure your video files by restricting access to trusted crawlers?
- □ Is it true that Google hides video content URLs from users?
- □ Why is it essential to set up video URLs for Key Moments?
- □ How can you leverage SeekToAction markup to enhance your video SEO?
- □ Why is the SeekToAction markup essential for videos on your own site?
- □ How does Clip Markup help you choose Key Moments for your videos?
- □ Should you focus on Clip markup for your SEO Key Moments?
- □ How does the nosnippet tag influence Key Moments?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Does Google really analyze the text displayed in your videos for SEO rankings?
View statement →
TL;DR
Google employs OCR to analyze text in videos. This may help identify key sections and influence video SEO by elevating the importance of textual visual content. Consider integrating keywords into visible text elements.
❓ Frequently Asked Questions
L'OCR améliore-t-il directement le ranking des vidéos ?
L'OCR permet à Google de mieux comprendre le contenu, ce qui pourrait influencer le classement, mais indirectement.
Doit-on modifier toutes nos vidéos ?
Il n'est pas nécessaire de tout changer, mais intégrer progressivement des mots-clés visibles pourrait être bénéfique.
Comment tester l’efficacité des changements faits ?
Surveillez le trafic et l'engagement des vidéos après l'optimisation pour évaluer l'impact SEO.
🎥 From the same video 13
Other SEO insights extracted from this same Google Search Central video · published on 09/11/2021
🎥 Watch the full video on YouTube →
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