Official statement
Using the same button text ('Read More', 'Check Profile') isn't duplicate content but represents poor anchor text. Google might weigh these anchors less heavily. It's advisable to use descriptive text.
Other statements from this video 10 ▾
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Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should you hide an HTML link to optimize the anchor text that Google considers?
View statement →
TL;DR
Using common button texts like 'Read More' isn't duplicate content, but it serves as poor anchor text. Google might give them less weight, so opt for descriptive texts instead.
❓ Frequently Asked Questions
Le texte de bouton générique affecte-t-il toujours le SEO négativement ?
Pas nécessairement, mais il réduit la valeur de l'ancrage en termes de contexte et de pertinence.
Est-ce considéré comme duplicate content ?
Non, ce n'est pas du duplicate content, juste un mauvais usage d'anchor text.
Les avis de Google sur les anchor texts peuvent-ils changer ?
Oui, les directives Google évoluent avec le temps, il faut rester informé.
🎥 From the same video 10
Other SEO insights extracted from this same Google Search Central video · published on 18/05/2021
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