What does Google say about SEO?

Should you really stop over-optimizing Core Web Vitals?

Martin Splitt Sep 18, 2024 ★★★

Although Core Web Vitals and performance are not irrelevant, you should not focus too heavily on these aspects. They have limited impact on SEO rankings compared to content relevance.

Content Web Performance Search Console

Does reducing JavaScript usage really matter for your SEO rankings?

Martin Splitt Sep 18, 2024 ★★

JavaScript files are often large and slow down loading because they must be parsed and executed. It is recommended to reduce their usage by using techniques like code splitting to load only the necessary parts per page.

Domain Age & History Content AI & SEO JavaScript & Technical SEO PDF & Files Web Performance Search Console

Are unnecessary redirects silently killing your site's crawl budget?

Martin Splitt Sep 18, 2024 ★★

Some redirects are necessary during domain changes or structural updates, but accidental redirects should be avoided. Check that your internal links point directly to new URLs to prevent additional network round trips.

AI & SEO JavaScript & Technical SEO Links & Backlinks Domain Name Pagination & Structure Redirects

How can you optimize your images to boost your technical SEO and improve Core Web Vitals?

Martin Splitt Sep 18, 2024 ★★

Image optimization includes choosing the right file format, compression settings, and adapting image sizes to different user devices. For images not visible immediately, use the HTML loading='lazy' attribute to improve performance.

Domain Age & History AI & SEO Images & Videos PDF & Files Web Performance Search Console

Does site speed really matter for Google rankings, or is it just a myth?

Martin Splitt Sep 18, 2024 ★★★

Improving your site speed is not going to directly impact your performance in Google search results, but it will certainly make your users more satisfied and improve their overall experience.

AI & SEO Web Performance Search Console

Should You Really Worry About Hn Tag Structure for SEO?

John Mueller Sep 17, 2024 ★★

John Mueller stated that fixing the hierarchical structure of Hn tags (H1, H2, etc.) has a minor impact on SEO. While this can improve search engine understanding of pages and accessibility, this adjustment does not directly lead to improvements in r...

Domain Age & History Content AI & SEO Pagination & Structure

Should You Worry About Traffic Fluctuations on a Small Website?

John Mueller Sep 17, 2024 ★★★

Are you noticing small traffic fluctuations? Don't panic, according to John Mueller, especially for small sites where variations of one or two clicks can sometimes appear as significant changes... which they often aren't.

Content AI & SEO

Can Google Trends really generate actionable SEO content ideas for your strategy?

Hadas Jacobi Sep 11, 2024 ★★★

The Trending Now section of Google Trends can be used to find content ideas for your website by identifying growing search terms and filtering them according to your needs. This inverted approach allows you to start from current trends rather than fr...

Content AI & SEO

Should you really be monitoring Google Trends to anticipate search peaks before your competitors do?

Hadas Jacobi Sep 11, 2024 ★★

Google Trends allows you to monitor major events like elections or the Olympic Games by showing when a trend actually started. This information helps you create timely and relevant content based on what users are actively searching for right now.

Content AI & SEO

Should you really use Google Trends to create relevant SEO content?

Daniel Waisberg Sep 11, 2024 ★★

Trending Now is an important tool for creating new content and understanding your audience by identifying what is currently being searched for and what is popular on Google Search.

Content AI & SEO

Should you prioritize real search volume over search interest to build your content strategy?

Hadas Jacobi Sep 11, 2024 ★★

Trending Now now displays approximate real search volume on Google, which differs from the traditional search interest metric. This data allows you to better assess the scale of a trend and its potential for your content strategy.

Content Mobile SEO Local Search

Should you really align your Trending Now time window to your editorial objective?

Daniel Waisberg Sep 11, 2024 ★★

The choice of time frame in Trending Now depends on your objective. To write about trending topics from a specific week, use the last 7 days rather than the last hour. Each temporal period serves a different purpose in content creation.

Content AI & SEO

Should You Really Ignore Spam Scores from SEO Tools Like Moz and SEMrush?

John Mueller Sep 10, 2024 ★★★

John Mueller confirmed that there's no need to worry about "spam scores" from third-party tools. These scores are based on unknown factors and outdated assumptions, and don't reflect a site's quality according to Google. John Mueller recommends focus...

Content AI & SEO JavaScript & Technical SEO Penalties & Spam

Why Does Google Sometimes Index Pages Blocked by Robots.txt?

John Mueller Sep 10, 2024 ★★★

John Mueller explained that pages blocked, typically by a noindex directive, can sometimes still be indexed by Google. The reason: if Google cannot crawl the page, particularly due to a disallow in robots.txt, it cannot see the noindex tag. As he poi...

Domain Age & History Content Crawl & Indexing AI & SEO PDF & Files

Does Google's crawl budget really limit how fast your product prices update in Shopping results?

Irina Tuduce Sep 05, 2024 ★★

Just like with regular web search, crawl budget constraints apply to product data. On very large sites, this can create delays before price updates are reflected in Google Shopping results.

Crawl & Indexing E-commerce AI & SEO

Why aren't your product listings appearing in Google Shopping carousels?

Irina Tuduce Sep 05, 2024 ★★★

Shopping results on Google come from two infrastructures: the classical web search infrastructure (which displays product rich snippets and annotated blue links) and the dedicated Shopping infrastructure (accessible via Merchant Center, which powers ...

Structured Data E-commerce AI & SEO Links & Backlinks Pagination & Structure Local Search

How does Google display price ranges in rich snippets using Schema.org markup?

Irina Tuduce Sep 05, 2024 ★★

When you add schema.org markup to your product pages, Google can display rich snippets with price ranges (between X and Y) in standard web search results by aggregating the price information found.

Domain Age & History Structured Data E-commerce Local Search

What's the best way to feed your products into Google Shopping to maximize visibility and sales?

Irina Tuduce Sep 05, 2024 ★★★

There are three ways to integrate your products into shopping infrastructure: 1) manually upload a feed via Merchant Center, 2) use the Feeds API to automate updates, 3) enable automatic crawling which extracts products with schema.org markup directl...

Domain Age & History Crawl & Indexing Structured Data E-commerce Featured Snippets & SERP AI & SEO JavaScript & Technical SEO Pagination & Structure

Should you take control of your product feed refresh frequency in Merchant Center?

Irina Tuduce Sep 05, 2024 ★★

Via Merchant Center, merchants can specify the refresh frequency of their product data by feed: daily, weekly, or monthly. This feature enables better control over the freshness of information displayed by Google.

E-commerce AI & SEO JavaScript & Technical SEO

Does Google really refresh your Merchant Center product data multiple times per day?

Irina Tuduce Sep 05, 2024 ★★

The 'automatic item uploads' feature in Merchant Center allows merchants to specify key product attributes to be refreshed automatically. Google then updates this information more frequently than daily, depending on available crawl budget.

Crawl & Indexing E-commerce