What does Google say about SEO? /

Official statement

A relative URL is defined in relation to the current location on the site. It functions correctly as long as it is implemented appropriately.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 12/10/2021 ✂ 5 statements
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Other statements from this video 4
  1. Does it really matter whether you use absolute or relative URLs for SEO?
  2. Is it really beneficial to mix absolute and relative URLs for SEO optimization?
  3. Are URLs really the cornerstone of SEO?
  4. How does using absolute URLs impact your SEO?
📅
Official statement from (4 years ago)
TL;DR

Relative URLs depend on their location on the site. They are effective when well implemented. Likely safe, but be careful of execution errors.

What you need to understand

What exactly is a relative URL? 

A relative URL is defined based on the current location of a page or resource within the website's hierarchy. Unlike absolute URLs, they do not include the protocol and domain name in their syntax.

Why does Google emphasize proper implementation?

Google's interest in a correct implementation stems from the numerous potential issues caused by errors with relative URLs. This could affect link analysis by search engines, leading to indexing errors.

  • Good internal structure.
  • Be cautious of errors in relative paths.

SEO Expert opinion

Is this statement consistent with observed practices?

In general, SEO professionals agree that absolute URLs are safer to avoid errors. However, in a well-controlled environment, relative URLs can simplify site management.

In what cases does this rule not apply?

It may not apply to sites where redirects and path changes are frequent. These complicated configurations often require absolute URLs to ensure consistency.

What nuances should be considered?

[To be verified] Be careful with the application context: a site with variable infrastructure can be a nightmare with poorly implemented relative URLs.

Always check the consistency of the paths to avoid migration troubles.

Practical impact and recommendations

What steps should be taken concretely?

If you choose relative URLs, ensure they are rigorously tested. This means that any changes to paths or folders must be precise and well-documented.

What mistakes should be avoided?

Avoid path errors that could render resources inaccessible. A poorly designed URL can break your navigation architecture.

How can I verify that my site is compliant?

Use crawler tools to simulate and check the crawling of your site. This helps to identify potential errors and anomalies in your structure.

  • Simulate crawling after each modification.
  • Thoroughly document all path changes.
Improper implementation of relative URLs can lead to costly errors. Relying on experts can ensure a smooth execution.

❓ Frequently Asked Questions

Les URLs relatives sont-elles meilleures pour le SEO ?
Pas forcément. Elles sont utiles dans des contextes spécifiques, mais peuvent compliquer la gestion si mal utilisées.
Comment impactent-elles l'indexation ?
Si mal implémentées, elles peuvent créer des erreurs d'exploration et d'indexation.
Les URLs absolues ne posent-elles jamais de problème ?
Elles sont généralement plus sûres mais peuvent être moins flexibles dans des mises à jour de structure.
🏷 Related Topics
Content Domain Name Search Console

🎥 From the same video 4

Other SEO insights extracted from this same Google Search Central video · published on 12/10/2021

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