What does Google say about SEO? /

Official statement

To minimize the impact of web fonts on CLS, it is recommended to use link rel='preload' for essential fonts, placed as high as possible in the head of the page, allowing the browser to start downloading earlier.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 19/10/2021 ✂ 13 statements
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Other statements from this video 12
  1. Why is CLS critical for your SEO strategy?
  2. Why is CLS essential for your site's visual stability and SEO success?
  3. How can you optimize your CLS score for better SEO results?
  4. Why does Google prioritize real user data for CLS?
  5. Why does it take a month for CrUX data to stabilize in the Search Console?
  6. Why is specifying image dimensions crucial for technical SEO?
  7. How does reserving space for iframes boost your SEO?
  8. How do empty ad spaces affect your site's SEO?
  9. Should you really avoid 'font-display: swap' to lower your CLS score?
  10. How does 'font-display: optional' influence your SEO?
  11. Why Should You Choose SVGs Over Icon Fonts for SEO?
  12. Do CSS animations really have no impact on your CLS score?
📅
Official statement from (4 years ago)
TL;DR

Google advises preloading essential web fonts using 'link rel=preload' in the head to minimize CLS. Strategic placement speeds up rendering.

❓ Frequently Asked Questions

Qu'est-ce que le CLS?
Le Cumulative Layout Shift mesure la stabilité visuelle affichée lors du chargement de la page.
Pourquoi précharger les polices?
Pour accélérer le rendu visuel de la page et éviter des décalages perturbateurs pour l'utilisateur.
Où placer le lien de préchargement?
Idéalement, aussi haut que possible dans le head de votre document HTML pour un chargement optimal.
🏷 Related Topics
Domain Age & History Links & Backlinks Web Performance

🎥 From the same video 12

Other SEO insights extracted from this same Google Search Central video · published on 19/10/2021

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