Official statement
Google never charges anyone for being included in organic search results, and does not manipulate page rankings in any way. Positions in natural results cannot be bought.
2:07
Other statements from this video 10 ▾
- □ How does Google’s three-step SEO process work?
- 0:32 How does Google really navigate links to uncover new content?
- 0:32 How does Googlebot transform web content into effective indexed results?
- 1:04 How can you truly optimize your content for Google's search engine?
- 1:34 How does Google manage to rank pages in a flash for SEO?
- 1:34 How does Google truly select search results in terms of quality and relevance?
- 2:07 How do location and device affect your search results?
- 2:07 Are Google's algorithms really that sophisticated for SEO?
- 2:39 Is it true that ads and organic results are not always as clear as they should be?
- 3:14 Should you really follow Google's guidelines to the letter for SEO?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Will Google's Universal Commerce Protocol Really Kill E-commerce SEO?
View statement →
TL;DR
Google does not charge anyone to be included in organic search results. Organic positions are not for sale. This means that SEO remains a matter of content quality and relevance.
❓ Frequently Asked Questions
Peut-on vraiment acheter un meilleur classement SEO ?
Non, les classements naturels ne peuvent pas être achetés, ils dépendent de votre stratégie SEO.
Qu'est-ce qui influence les classements organiques ?
La pertinence, l'autorité et l'expérience utilisateur sont les principaux facteurs.
Google Ads influence-t-il le classement organique ?
Non, Google Ads est distinct et n'affecte pas les classements organiques.
🎥 From the same video 10
Other SEO insights extracted from this same Google Search Central video · duration 3 min · published on 20/07/2022
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