Official statement
During experiments, Google analyzes several behavioral metrics: whether users avoid certain results, how much time they spend on the results page, if they click and then go back, and the overall duration of their search session to evaluate the quality of a change.
Other statements from this video 10 ▾
- □ How do Google's experiments shape your SEO strategy?
- □ How do Google's secret tests impact your SEO strategy?
- □ Should we rethink our SEO testing approach with Google's latest methods?
- □ Why does the duration of Google's SEO tests vary so much?
- □ Why do some SEO experiments fail despite solid ideas?
- □ How crucial is loading speed for SEO success?
- □ How was RankBrain tested before its official launch?
- □ How does Google really adjust its ranking algorithms for internal testing?
- □ Could unmoderated UGC really be blocking your SEO monetization?
- □ Why isn't Google the final judge for DMCA claims?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Should You Really Optimize Your Site for Voice Search in 2024?
View statement →
TL;DR
Google analyzes user behavior during tests: where they click, how long they stay, do they go back. These are crucial indicators for assessing the relevance of SEO changes.
❓ Frequently Asked Questions
Google utilise-t-il vraiment les comportements utilisateurs comme facteur de classement ?
Google n'a pas confirmé que les comportements sont des facteurs directs de classement, mais leur analyse améliore l'algorithme.
Comment mesurer l'impact du comportement utilisateur sur mon site ?
Utilisez des outils d'analyse web pour suivre des métriques clés comme le taux de rebond et le temps passé sur le site.
Ces changements concernent-ils tous les types de sites ?
Les sites où le contenu est consommé rapidement peuvent ne pas être autant affectés par ces métriques comportementales.
🎥 From the same video 10
Other SEO insights extracted from this same Google Search Central video · published on 19/08/2021
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