Official statement
Google has the technical capability to disable certain ranking components from the search results page on its internal network. This feature allows raters to compare two versions of the results: one with the tested ranking change and one without it.
Other statements from this video 10 ▾
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- □ Should we rethink our SEO testing approach with Google's latest methods?
- □ Why does the duration of Google's SEO tests vary so much?
- □ How does Google evaluate user behavior during its experiments?
- □ Why do some SEO experiments fail despite solid ideas?
- □ How crucial is loading speed for SEO success?
- □ How was RankBrain tested before its official launch?
- □ Could unmoderated UGC really be blocking your SEO monetization?
- □ Why isn't Google the final judge for DMCA claims?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
What kind of extreme testing does Google really put its robots.txt parser throug...
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TL;DR
Google has the ability to disable ranking components for testing purposes. This allows for a comparison of search results with and without modifications. For SEOs, this means that the actual algorithm may differ from what is publicly visible.
❓ Frequently Asked Questions
Qu'est-ce qu'un composant de classement désactivable ?
C'est un élément de l'algorithme que Google peut mettre hors fonction pour voir son influence sur les résultats de recherche.
Comment cela affecte-t-il mes analyses SEO ?
Cela peut introduire des variations temporaires dans les résultats de recherche qui ne reflètent pas des changements permanents.
Dois-je modifier ma stratégie SEO fréquemment à cause de cela ?
Non, il est préférable de maintenir des stratégies éprouvées jusqu'à ce que des tendances stables émergent.
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Other SEO insights extracted from this same Google Search Central video · published on 19/08/2021
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