What does Google say about SEO? /

Official statement

Google may automatically expand certain words into appropriate variations during indexing by removing punctuation if it does not serve as a natural word boundary but rather as an indicator of different versions.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 07/12/2021 ✂ 13 statements
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Other statements from this video 12
  1. How is inclusive language affecting SEO indexing?
  2. How does Google enhance search queries with synonyms and variations?
  3. Why is Google being vague about inclusive writing?
  4. Is it really necessary to write naturally to boost your SEO?
  5. Do search engines really need to align with natural web writing?
  6. How is Google adapting to inclusive writing in its SEO practices?
  7. What impact does Google's support for inclusive writing have on your SEO strategy?
  8. How are linguistic changes impacting SEO today?
  9. Why is Inclusive Language Essential for SEO Right Now?
  10. How does natural writing truly impact SEO?
  11. How does Google ensure a variety of content in search results?
  12. Why is writing for a diverse audience crucial for SEO?
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Official statement from (4 years ago)
TL;DR

Google automatically expands certain keywords into their variations during indexing. Punctuation is removed unless it separates two words. Consequences: Be cautious with keywords that have multiple variations.

❓ Frequently Asked Questions

Qu'entend-on par différentes versions de mots ?
Google inclut les variantes typographiques et orthographiques pour enrichir l'indexation.
Pourquoi Google supprime-t-il la ponctuation ?
Parce que la ponctuation n'indique pas toujours une véritable coupure de mot, elle est parfois retirée pour une meilleure interprétation contextuelle.
Comment savoir si je suis affecté par ces changements ?
Surveillez vos classements et les impressions de mots-clés. Des variations soudaines peuvent indiquer un impact de ces mises à jour.
🏷 Related Topics
Crawl & Indexing AI & SEO

🎥 From the same video 12

Other SEO insights extracted from this same Google Search Central video · published on 07/12/2021

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