What does Google say about SEO?

Search through official Google statements about search engine optimization

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8925 statement(s) found
Should you really be using the Max Image Preview tag to control how your images appear in Google?
Alan Kent Jul 28, 2022 ★★
The robots Max Image Preview tag provides directives to Google on how you want images to be handled in search results. This is part of the robots parameters you should examine to optimize image display.
Domain Age & History AI & SEO Images & Videos
Are structured data really essential to avoid missing out on rich snippets?
Alan Kent Jul 28, 2022 ★★★
If Google doesn't correctly understand the intent of your pages, you may miss special presentation treatments in search results. Structured data is additional markup that helps Google understand pages, particularly for products, recipes, how-to guide...
Domain Age & History Discover & News E-commerce AI & SEO
Why does Google really insist on 6 minimum fields in product structured data?
Alan Kent Jul 28, 2022 ★★★
For products in search results, Google recommends including at minimum the product title, description, images, product ratings, price, and availability in structured data.
Domain Age & History Content Structured Data E-commerce Images & Videos Pagination & Structure
Why aren't your rich snippets showing up even though you have Schema.org markup in place?
Alan Kent Jul 28, 2022 ★★
If you've added structured data but aren't seeing any special presentation, first verify that the page is indexed using the URL Inspection tool, then use the Rich Results Test tool to identify errors in your markup. The errors reported provide guidan...
Domain Age & History Crawl & Indexing Structured Data Featured Snippets & SERP AI & SEO Domain Name Pagination & Structure Search Console
Does combining structured data and Merchant Center feeds really unlock maximum e-commerce visibility?
Alan Kent Jul 28, 2022 ★★★
In addition to structured data on pages, product data can also be provided to Google via Google Merchant Center feeds. This combined approach is recommended to maximize product exposure.
Domain Age & History E-commerce AI & SEO
Does Google really calculate price drops independently from what merchants declare?
Alan Kent Jul 28, 2022 ★★
Google can highlight price drops in product rich results. These price reductions are calculated by Google based on your product's current historical price average. This functionality is not available in all countries.
Domain Age & History E-commerce AI & SEO
Why does Google reject price ranges in product structured data?
Alan Kent Jul 28, 2022 ★★
To be eligible for price drop display, you must have an offer in your product structured data and the price in the offer must be a specific value and not a price range.
Domain Age & History E-commerce AI & SEO
Why doesn't Google display every single price drop you markup?
Alan Kent Jul 28, 2022 ★★
The display of price drops can be random because Google does not guarantee displaying all price drops. You also need the right timing due to Google's indexing delays.
Domain Age & History Crawl & Indexing E-commerce AI & SEO Local Search
Are structured data and Merchant Center really the most profitable SEO strategy in the long run?
Alan Kent Jul 28, 2022 ★★★
The best long-term advice is to provide Google with rich structured data describing your products, as well as create a Google Merchant Center feed with product data updates. Google can then use this data to present your pages in a more engaging way i...
Domain Age & History E-commerce AI & SEO
Is it true that Googlebot only crawls the first 15 MB of HTML files?
Google Jul 28, 2022 ★★★
Googlebot fetches and processes only the first 15 MB of a file during the initial request. This limit applies to the source HTML file before executing JavaScript, CSS, or other resources. Most sites are unaffected as HTML files rarely exceed this siz...
Crawl & Indexing AI & SEO JavaScript & Technical SEO PDF & Files
How is the new video indexing report transforming your SEO strategy?
Google Jul 28, 2022 ★★
Google has launched a new video indexing report in Search Console that allows you to check if your videos are being detected and indexed, as well as identify issues like missing thumbnail URLs. This report is being gradually rolled out over several m...
Crawl & Indexing AI & SEO Domain Name Search Console
Is it true that Google supports the M3U8/HLS format for videos?
Google Jul 28, 2022 ★★
Google supports M3U8 and HLS video formats even though they are not explicitly mentioned in the official documentation. If you experience any implementation issues, it is advisable to report the case.
PDF & Files
How can you ensure your site stays visible and doesn’t get excluded due to similarity?
Google Jul 28, 2022 ★★★
When pages are excluded from search results due to similarity with other sites, it's crucial to create unique added value. Google must identify a clear reason to display your page instead of a similar page from another site.
Domain Age & History AI & SEO Local Search
Why is a hierarchical URL structure a game-changer for SEO?
Google Jul 28, 2022 ★★★
Google suggests organizing content in a hierarchical directory structure rather than using URL parameters. A structure with categories and subpages improves crawlability, indexability, and makes the site easier to understand for both users and search...
Domain Age & History Content Crawl & Indexing Domain Name Pagination & Structure
Why is the 15 MB limit on uncompressed files crucial for SEO?
Google Jul 28, 2022 ★★★
The 15 MB limit from Googlebot applies to the file after decompression, not to the size of the compressed file. If an HTML file exceeds this limit, even after compression, it's recommended to reduce its size by offloading CSS or other resources.
Crawl & Indexing AI & SEO PDF & Files
How does the 15 MB limit impact your JavaScript management for SEO?
Google Jul 28, 2022 ★★
The 15 MB limit applies only to the initially retrieved HTML file, prior to the execution of JavaScript. Content generated by JavaScript through onload events or Ajax is not included in this initial limit.
Content AI & SEO JavaScript & Technical SEO Pagination & Structure PDF & Files
Why are Google search referrers still undifferentiated?
Google Jul 28, 2022 ★★
There is no method to differentiate referrers coming from web search, image search, or video search on Google within custom analytics data. Search Console remains the only source for this segmented data.
Domain Age & History Images & Videos Search Console
How does Googlebot's 15 MB limit influence your SEO strategy?
Kanatani Takeaki Jul 28, 2022 ★★★
Googlebot recognizes only the first 15 MB of the initial retrieved HTML file. This limit applies to the source file before JavaScript, CSS, or other resources are executed. It does not pertain to resources loaded afterward (images, external CSS, Java...
Domain Age & History Crawl & Indexing AI & SEO Images & Videos JavaScript & Technical SEO PDF & Files
How does support for the M3U8/HLS format influence your video SEO?
Ogawa Anna Jul 28, 2022 ★★
The M3U8 (HLS) format is supported by Google for videos, even though it is not explicitly mentioned in the official documentation. If you face any implementation issues, it is recommended to contact the Google team.
PDF & Files
How can you leverage the new Video Indexing Report in Search Console?
Ogawa Anna Jul 28, 2022 ★★★
Google is gradually rolling out a new Video Indexing Report in Search Console. This tool allows you to see whether Google is detecting and indexing your videos, as well as identify why certain videos are not indexed (for example: missing thumbnail UR...
Crawl & Indexing AI & SEO Domain Name Search Console
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