What does Google say about SEO?

Why should you absolutely separate branded and non-branded queries in Search Console?

Daniel Waisberg Dec 04, 2025 ★★★

Search Console allows you to filter and analyze separately brand queries (mentioning your brand name, domain or specific products) and non-branded queries. This helps identify areas where users are searching for content directly related to your brand...

Content E-commerce AI & SEO JavaScript & Technical SEO Domain Name Search Console

Why are your target queries not showing up in Google Search Console?

Daniel Waisberg Dec 04, 2025 ★★★

If search queries you were expecting don't appear in your reports, this can indicate that your site doesn't have enough useful and relevant content for those queries.

Content AI & SEO Search Console

Are your Search Console annotations really private, or can all your contractors see them?

Daniel Waisberg Dec 04, 2025 ★★

Annotations added in Search Console will appear for all people who have access to that property, which may include other people in your company or service providers who received access from the property owner.

AI & SEO Search Console

Why does your Discover report stay hidden in Search Console even when you're getting traffic?

Daniel Waisberg Dec 04, 2025 ★★

The Discover report in Search Console is only visible if your property has reached a minimum number of impressions in Google Discover.

Discover & News Search Console

Why Is Your Google News Report Invisible in Search Console?

Daniel Waisberg Dec 04, 2025 ★★

The Google News report in Search Console is only visible if your property has reached a minimum number of impressions in Google News. This report does not cover the News tab in Google Search, which is included in the Search Results report with the Ne...

Discover & News Pagination & Structure Search Console

Should We Fear a Boomerang Effect from GEO (Google Experience Optimization) Optimizations?

John Mueller Dec 02, 2025 ★★★

John Mueller from Google mocked the fact that, after offering billable GEO (Google Experience Optimization) services, SEO agencies could next year offer "GEO-Detox" services to correct the negative effects of these optimizations, following the same l...

Domain Age & History Content AI & SEO Links & Backlinks Mobile SEO International SEO

Should You Abandon a Site Polluted by Low-Quality AI Content Rather Than Fix It?

John Mueller Dec 02, 2025 ★★

For a site in "poor condition" following massive use of low-quality AI content, John Mueller advises completely rethinking the site's purpose rather than simply rewriting pages in a human way. Indeed, rewriting AI-generated content with human authors...

Domain Age & History Content AI & SEO JavaScript & Technical SEO Domain Name Pagination & Structure

Can a 100 MB background video kill your SEO?

John Mueller Dec 02, 2025 ★★

John Mueller explains that a large background video file, even 100 MB, generally has no significant SEO impact as long as the main content and images load quickly first. The key idea is that Google primarily bases its evaluation on user experience an...

Domain Age & History Content AI & SEO Images & Videos JavaScript & Technical SEO Pagination & Structure PDF & Files Web Performance

Is an impression in Search Console really counted every single time your link appears in search results?

Daniel Waisberg Dec 02, 2025 ★★★

An impression is counted each time a user sees a link to your website in Google search results.

Links & Backlinks Pagination & Structure Search Console

What truly counts as a click in Search Console?

Daniel Waisberg Dec 02, 2025 ★★★

A click is counted each time a user clicks on a link to your site and accesses your website.

Links & Backlinks Pagination & Structure Search Console

What exactly is a query in Search Console, and why is Google clarifying its definition now?

Daniel Waisberg Dec 02, 2025 ★★★

A query is a word or phrase that users search for on Google Search when they find your site.

Search Console

Should you really analyze your SEO performance over 28 days in Search Console?

Daniel Waisberg Dec 02, 2025 ★★

The default 28-day period in Search Console Insights is recommended because it provides a good indication of a site's overall performance.

Web Performance Search Console

How is Google's Search Console now automatically grouping your search queries into semantic clusters?

Daniel Waisberg Dec 02, 2025 ★★

Search Console automatically groups search queries into themes or clusters by finding common patterns, allowing you to get a clearer overview.

AI & SEO JavaScript & Technical SEO Search Console

What is Google's actual definition of a brand query in Search Console?

Daniel Waisberg Dec 02, 2025 ★★★

Brand queries are those containing your brand name, domain, or products, including spelling variations and typos.

E-commerce AI & SEO JavaScript & Technical SEO Domain Name Search Console

Is tracking brand searches the hidden metric that's sabotaging your entire SEO strategy?

Daniel Waisberg Dec 02, 2025 ★★

Monitoring brand versus non-brand search queries enables you to measure the success of brand awareness efforts and identify content gaps with your loyal audience.

Content Web Performance

Are you really maximizing all the traffic breakdown data hidden in Search Console?

Daniel Waisberg Dec 02, 2025 ★★

Search Console allows you to compare traffic from Google Search against Discover and Google News. Search traffic is also broken down by tabs: Video, Image, and News.

Domain Age & History Discover & News Images & Videos Pagination & Structure Search Console

Does Search Console Insights really only show Google Search traffic?

Daniel Waisberg Dec 02, 2025 ★★

The Search Console Insights report primarily displays traffic from the main Google Search tab. One exception exists for the additional traffic sources card, which also includes Discover and Google News.

Discover & News Pagination & Structure Local Search Search Console

Does a Domain Name with a Keyword in the Extension (.music, .photo, .shop) Actually Improve Your SEO?

John Mueller Nov 25, 2025 ★★★

John Mueller gave an unequivocal answer to a question on Reddit regarding the value of registering a .music domain for SEO purposes: there is no direct SEO advantage. Google does not grant algorithmic ranking bonuses simply because a keyword (like "m...

Algorithms Domain Age & History Content AI & SEO JavaScript & Technical SEO Domain Name

How to Adapt Your SEO Strategy to the Death of Blue Link Lists?

Gary Illyes Nov 25, 2025 ★★★

In response to a Microsoft article about how AI search is changing conversion measurement, Gary Illyes, analyst at Google, admits that even for him, "change is hard to accept." Having started his career with search engines like Lycos and Altavista, h...

Domain Age & History Content Discover & News AI & SEO Images & Videos Links & Backlinks Local Search

Should we continue investing in structured data after Google's recent removals?

John Mueller Nov 18, 2025 ★★★

John Mueller has clarified that Google is not ending general support for structured data and schema.org, contrary to the concerns raised following a recent announcement regarding several structured data types. Structured data types are constantly evo...

Content Structured Data AI & SEO