What does Google say about SEO?

How is Google's Search Console now automatically grouping your search queries into semantic clusters?

Daniel Waisberg Dec 02, 2025 ★★

Search Console automatically groups search queries into themes or clusters by finding common patterns, allowing you to get a clearer overview.

AI & SEO JavaScript & Technical SEO Search Console

What is Google's actual definition of a brand query in Search Console?

Daniel Waisberg Dec 02, 2025 ★★★

Brand queries are those containing your brand name, domain, or products, including spelling variations and typos.

E-commerce AI & SEO JavaScript & Technical SEO Domain Name Search Console

Is tracking brand searches the hidden metric that's sabotaging your entire SEO strategy?

Daniel Waisberg Dec 02, 2025 ★★

Monitoring brand versus non-brand search queries enables you to measure the success of brand awareness efforts and identify content gaps with your loyal audience.

Content Web Performance

Are you really maximizing all the traffic breakdown data hidden in Search Console?

Daniel Waisberg Dec 02, 2025 ★★

Search Console allows you to compare traffic from Google Search against Discover and Google News. Search traffic is also broken down by tabs: Video, Image, and News.

Domain Age & History Discover & News Images & Videos Pagination & Structure Search Console

Does Search Console Insights really only show Google Search traffic?

Daniel Waisberg Dec 02, 2025 ★★

The Search Console Insights report primarily displays traffic from the main Google Search tab. One exception exists for the additional traffic sources card, which also includes Discover and Google News.

Discover & News Pagination & Structure Local Search Search Console

Does a Domain Name with a Keyword in the Extension (.music, .photo, .shop) Actually Improve Your SEO?

John Mueller Nov 25, 2025 ★★★

John Mueller gave an unequivocal answer to a question on Reddit regarding the value of registering a .music domain for SEO purposes: there is no direct SEO advantage. Google does not grant algorithmic ranking bonuses simply because a keyword (like "m...

Algorithms Domain Age & History Content AI & SEO JavaScript & Technical SEO Domain Name

How to Adapt Your SEO Strategy to the Death of Blue Link Lists?

Gary Illyes Nov 25, 2025 ★★★

In response to a Microsoft article about how AI search is changing conversion measurement, Gary Illyes, analyst at Google, admits that even for him, "change is hard to accept." Having started his career with search engines like Lycos and Altavista, h...

Domain Age & History Content Discover & News AI & SEO Images & Videos Links & Backlinks Local Search

Should we continue investing in structured data after Google's recent removals?

John Mueller Nov 18, 2025 ★★★

John Mueller has clarified that Google is not ending general support for structured data and schema.org, contrary to the concerns raised following a recent announcement regarding several structured data types. Structured data types are constantly evo...

Content Structured Data AI & SEO

Is Google's AI Mode about to completely reshape your long-tail keyword strategy?

John Mueller Nov 17, 2025 ★★★

Data from Google's AI Mode searches is already included in Search Console performance reports. Users are performing queries that are nearly three times longer than traditional searches.

AI & SEO Web Performance Search Console

Are query groups in Search Console really changing how you should analyze your SEO performance?

John Mueller Nov 17, 2025 ★★

Search Console has added query groups that combine similar searches, allowing site owners to focus on broader themes rather than individual queries.

AI & SEO Search Console

Will custom Search Console annotations really transform how you track your SEO performance?

John Mueller Nov 17, 2025 ★★

Custom annotations in the Search Console performance report are now available to everyone. They allow you to label events affecting your site and are shared with all Search Console users of the site.

AI & SEO Web Performance Search Console

Is Google really tightening the screws on low-quality content with this August spam update?

John Mueller Nov 17, 2025 ★★

Google regularly updates its automated spam detection systems to improve the quality of content displayed in search results.

Content JavaScript & Technical SEO Penalties & Spam

Can Google Discover really boost your visibility without driving traffic to your website?

John Mueller Nov 17, 2025 ★★

Creators can now achieve greater visibility in Discover. Timely and high-quality content published across various social platforms can now be displayed alongside website articles.

Content Discover & News AI & SEO Social Media

How will creator profiles in Discover reshape the SEO traffic landscape?

John Mueller Nov 17, 2025 ★★

Google has added profiles for publications and creators with a follow button in Discover, helping users stay updated on what you create online.

Discover & News AI & SEO

Should you still implement structured data if Google strips away their visual display?

John Mueller Nov 17, 2025 ★★★

Google has removed certain visual elements that used structured data in search results. You can continue to use these types of structured data, but they no longer have a visual effect in search.

AI & SEO Images & Videos

Why does Google insist on flexible configuration for your structured data?

John Mueller Nov 17, 2025 ★★

Having a flexible hosting configuration that facilitates adding and updating structured data helps you stay on top of changes to structured data.

AI & SEO

Should you declare shipping and return policies at the organization level in structured data?

John Mueller Nov 17, 2025 ★★

Google has added support for shipping and return policies at the organization level, both in structured data and in Search Console, making it easier for e-commerce sites to specify these policies.

E-commerce Search Console

Is Chrome about to make HTTPS mandatory by default in 2026? Here's what you need to know

John Mueller Nov 17, 2025 ★★★

Chrome will make HTTPS the default protocol by October 2026, which means users will need to give permission before an unsecured site can load.

HTTPS & Security

Is your JavaScript paywall destroying your crawl budget? Here's how to fix it without cloaking

John Mueller Nov 17, 2025 ★★

Google has added supplementary information on JavaScript-based paywall configuration to its documentation so they work properly for search and beyond.

AI & SEO JavaScript & Technical SEO PDF & Files

Do you really need to create an llms.txt file to appear in Google's AI search results?

John Mueller Nov 17, 2025 ★★★

Google does not support the llms.txt file. You don't need to do anything special to be displayed in Google's AI-powered search features.

AI & SEO PDF & Files