What does Google say about SEO? /

Official statement

To assist Google in focusing on the new version of a modified website, it is recommended to use redirects from the old URLs to the new ones.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 03/11/2021 ✂ 5 statements
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📅
Official statement from (4 years ago)
TL;DR

Google recommends using redirects to guide crawlers from old URLs to new ones after a site change. This helps to focus indexing on the new content.

❓ Frequently Asked Questions

Quand ne faut-il pas utiliser de redirections ?
Ne les utilisez pas pour de simples corrections d'URL, comme des fautes de frappe.
Quels risques si je ne mets pas de redirections ?
Sans redirections, risque de perte de positionnement et de trafic organique important.
Les redirections 302 peuvent-elles être utilisées à la place des 301 ?
Non, 302 indique une redirection temporaire et ne transfère pas le jus SEO de façon optimale.
🏷 Related Topics
Domain Age & History AI & SEO Domain Name Redirects

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