What does Google say about SEO?

Why should originality take precedence over mere SEO improvements?

Google Oct 21, 2021 ★★★

Instead of creating slightly better content than competitors in a saturated field, it is preferable to develop truly original and unique content with a different approach. Originality outweighs marginal improvement.

Content AI & SEO JavaScript & Technical SEO Domain Name

Why is it essential to list multiple authors in structured data for SEO?

Google Oct 21, 2021 ★★

For an article written by multiple people, it is entirely possible and recommended to specify multiple authors in the structured data of type Article.

Discover & News AI & SEO

How does content quality truly affect SEO indexing?

Google Oct 21, 2021 ★★★

When a site is not indexed or is indexed slowly without technical errors, the main solution is to enhance the quality and originality of the content rather than seeking technical fixes.

Content Crawl & Indexing AI & SEO

Why does Google change your titles in search results?

Google Oct 21, 2021 ★★★

Since August-September 2021, Google has modified the way titles (title tags) are rewritten in search results. Improvements have been made based on feedback. A dedicated forum exists to report problematic cases.

Content

How does Google determine the best description for each search query?

Google Oct 21, 2021 ★★★

The snippet (description) displayed in search results varies depending on the user's query. Google may use the meta description or extract content from the page to better match the search conducted.

Domain Age & History Content AI & SEO

What happens when you remove a URL from Google—can it still be reindexed?

Google Oct 21, 2021 ★★

A URL removed via the Search Console removal tool can be reindexed if the removal request is canceled. Temporary removal does not prevent permanent indexing.

Crawl & Indexing AI & SEO Domain Name Search Console

Why are external URL parameters beyond our control in SEO?

Google Oct 21, 2021 ★★

Parameters added to URLs by external sites cannot be controlled by the webmaster. These parameterized URLs may appear in Search Console but generally do not have a negative impact.

AI & SEO Domain Name Search Console

How can using 'dateModified' enhance your structured data strategy?

Google Oct 21, 2021 ★★

To indicate the update date of a page in structured data, it is recommended to use the 'dateModified' property, even for schema types that do not explicitly mention it in their documentation.

Domain Age & History PDF & Files

How does Google actually calculate average position based on the type of result?

Google Oct 21, 2021 ★★★

The average position in Search Console is calculated differently depending on the type of result: traditional organic links reflect their actual position, AMP carousels are all counted at the carousel position, and Knowledge Panels are counted as pos...

Links & Backlinks Mobile SEO Search Console

Are post-navigation interstitials really safe for SEO?

Google Oct 21, 2021 ★★★

Interstitials displayed AFTER leaving a page (post-interstitials) are not subject to SEO penalties. Only interstitials shown when arriving from search results (pre-interstitials) are an issue.

Domain Age & History AI & SEO Pagination & Structure

Do AdSense interstitials really impact your SEO?

Google Oct 21, 2021 ★★★

AdSense's automatic full-screen ads are not deemed problematic interstitials for SEO, as they display during navigation between pages, not upon arrival from search results.

Domain Age & History Pagination & Structure Local Search

Should you consider using a CDN like Cloudflare for your SEO strategy?

Google Oct 21, 2021 ★★

The use of a CDN or reverse proxy like Cloudflare is not forbidden by AdSense policies. However, the concentration of IP addresses can be exploited by fraudsters, so active monitoring is recommended to avoid account suspensions.

Why is CLS critical for your SEO strategy?

Patrick Kettner Oct 19, 2021 ★★★

Cumulative Layout Shift (CLS) is one of the metrics that make up Page Experience, a ranking factor used by Google Search to evaluate the quality of user experience on web pages.

Domain Age & History AI & SEO Web Performance

How can you optimize your CLS score for better SEO results?

Patrick Kettner Oct 19, 2021 ★★★

To achieve a good Page Experience score, 75% or more of a page's views must have a CLS of 0.1 or less. A score of 0 is ideal as it means that no layout shift occurs.

Domain Age & History E-commerce JavaScript & Technical SEO Web Performance

Why is CLS essential for your site's visual stability and SEO success?

Patrick Kettner Oct 19, 2021 ★★★

CLS measures the stability and predictability of a page by calculating the percentage of visible elements that undergo unexpected layout shifts during page loading or usage.

Domain Age & History Images & Videos Pagination & Structure Web Performance

Why does Google prioritize real user data for CLS?

Patrick Kettner Oct 19, 2021 ★★★

Google Search exclusively utilizes field data sourced from real users through CrUX (Chrome User Experience Report) to evaluate CLS. Lab data is beneficial for development purposes but is not considered for ranking.

AI & SEO Web Performance

Why is specifying image dimensions crucial for technical SEO?

Patrick Kettner Oct 19, 2021 ★★★

To prevent CLS issues, it is recommended to explicitly include width and height attributes on all images. Modern browsers use these values to calculate the aspect ratio and reserve the appropriate space before the image loads.

Domain Age & History Images & Videos JavaScript & Technical SEO Web Performance

Why does it take a month for CrUX data to stabilize in the Search Console?

Patrick Kettner Oct 19, 2021 ★★

After a page is published, it can take up to a month before CrUX starts collecting and providing real-world data on CLS in the Search Console.

Domain Age & History AI & SEO Web Performance Search Console

How do empty ad spaces affect your site's SEO?

Patrick Kettner Oct 19, 2021 ★★

It is important to avoid completely removing the reserved space for an ad placement when no ad is returned, as this causes significant layout shifts that negatively impact the CLS score.

Domain Age & History AI & SEO JavaScript & Technical SEO Web Performance

How does reserving space for iframes boost your SEO?

Patrick Kettner Oct 19, 2021 ★★★

Iframes and embeds (ads, videos, widgets) must have explicit heights and widths set on their parent element to reserve the necessary space and avoid layout shifts that impact CLS.

Domain Age & History Content AI & SEO JavaScript & Technical SEO Web Performance