What does Google say about SEO?

How does Clip Markup help you choose Key Moments for your videos?

Danielle Marshak Nov 09, 2021 ★★★

For videos embedded on your own domain, you can use Clip Markup. In your schema.org VideoObject markup, use the hasPart property to specify each moment as a clip, including a name, a start time, and an end time for each clip.

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Why is the SeekToAction markup essential for videos on your own site?

Danielle Marshak Nov 09, 2021 ★★★

The SeekToAction markup and video content file guidelines are only necessary for videos embedded on your own web domain. For videos uploaded on a third-party platform like YouTube, it's up to that platform to implement these best practices.

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Should you focus on Clip markup for your SEO Key Moments?

Danielle Marshak Nov 09, 2021 ★★★

Google will prioritize displaying the Key Moments that you define yourself through Clip markup rather than the moments identified automatically.

Domain Age & History AI & SEO

How does the nosnippet tag influence Key Moments?

Danielle Marshak Nov 09, 2021 ★★

If you do not want any Key Moments at all, you also have the option to refuse by using the nosnippet tag.

Why Won't Google Display Your Rich Results Even with Perfect Markup?

John Mueller Nov 08, 2021 ★★★

John Mueller explained during a webmaster hangout that Google may decide not to display rich results (or rich snippets) in a SERP for a given website if the algorithm determines that the site is not of sufficiently high quality.

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Should you really fix all duplicate content on your website?

John Mueller Nov 08, 2021 ★★★

John Mueller explained on Reddit that, when managing duplicate content, fixing a few pages here and there doesn't serve much purpose. However, if you can reduce the number of duplicate content by a factor of 10, the effort will be worthwhile. He gave...

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Should You Really Fear the Link Disavow File in SEO?

John Mueller Nov 08, 2021 ★★★

John Mueller reminded during a hangout that Google's link disavow tool does not in any way lead to a penalty, and that it is in no way an indication of bad practices implemented by the site in the past. It was just a list of "links that the publisher...

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Is it true that 302 redirects pass PageRank?

John Mueller Nov 07, 2021 ★★★

302 redirects do not cause any negative SEO effects and they pass PageRank. The difference with 301 redirects is that 302 redirects keep the original URL indexed, while 301s result in indexing the destination URL. There is no loss of PageRank with 30...

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Why do core updates prioritize the overall quality of websites?

John Mueller Nov 07, 2021 ★★★

Core updates primarily concern the relevance and overall quality of a site, not technical issues or spam. Spammy links generally do not affect performance during a core update. Significant changes often require waiting for the next core update.

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Do No-Index Pages Really Affect Your Crawl Budget?

John Mueller Nov 07, 2021 ★★★

Having no-index pages does not affect the crawling ability of the rest of the site, unless millions of pages need to be crawled to discover the indexable pages. The ratio of indexable to non-indexable pages is only important for technical volume reas...

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Does Google Really Accept 301s with No-Cache Cache-Control Headers?

John Mueller Nov 07, 2021 ★★

Google accepts 301 redirects with no-cache cache-control headers. If it's a 301, it is treated as such, regardless of additional cache headers. Google's crawling system works differently from browsers.

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Are 302 redirects really just temporary?

John Mueller Nov 07, 2021 ★★

If Google detects 302 redirects that are maintained for a long time and considers them not temporary, these redirects will be treated exactly like 301 redirects.

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Is it true that Google can index JavaScript content once it's rendered?

John Mueller Nov 07, 2021 ★★★

If a page loaded and rendered in the browser displays unique content via JavaScript, it is considered a unique page even if generated by JavaScript. Google processes JavaScript, and the URL Inspection tool allows you to check what Google is actually ...

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Is it true that Google ignores no-script tags for SEO?

John Mueller Nov 07, 2021 ★★

Google generally ignores the content of no-script tags. It is not a workaround to include content meant for indexing. It's better to use other methods such as structured data.

Content Crawl & Indexing

Is it true that video structured data can be effective without a visible iFrame?

John Mueller Nov 07, 2021 ★★★

It is acceptable to use structured data to indicate the presence of a video even if the iFrame is not visible in the initial HTML. Google needs this data because some video embedding methods are not automatically detected.

AI & SEO Pagination & Structure

How do dedicated landing pages boost Google Images?

John Mueller Nov 07, 2021 ★★

For image search, having a dedicated landing page with the image prominently displayed and contextual information is very beneficial. Google recognizes these pages as effective landing pages for images. Image search functions separately from web sear...

Domain Age & History AI & SEO Images & Videos

Does the number of products really influence category SEO?

John Mueller Nov 07, 2021 ★★

The number of indexable products in a category is not a ranking factor. A category page with 10 products, where only 2 are indexable, is not considered low quality if the information is present on the page.

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What should you do with your canonicals when a product is out of stock?

John Mueller Nov 07, 2021 ★★

It is possible to change the canonical tag of a canonicalized product variation to another variation when the canonical version is out of stock. There will be latency since Google prefers to maintain the stability of canonicals.

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Is cloaking really a concern for SEOs?

John Mueller Nov 07, 2021 ★★★

Showing less content to search engines than to users doesn't pose a cloaking issue. The problem arises when you show search engines a rich page while presenting something different or minimal to users. Displaying an empty page with no-index to bots i...

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Does the quality of generated content make a difference in SEO?

John Mueller Nov 07, 2021 ★★

Google will move towards evaluating content based on its quality rather than its generation method. Low-effort automated content will continue to be treated as spam, but useful combinations of generated and human content may be valued.

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