What does Google say about SEO?

Search through official Google statements about search engine optimization

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9191 statement(s) found
How does Google handle keyword variations on the same page?
John Mueller Nov 20, 2021 ★★★
Variations of the same keyword (e.g., 'photography Toronto' and 'Toronto photography') can be managed on a single canonical page. Google understands these variations, and a page can mention multiple formulations without any problems.
Domain Age & History Crawl & Indexing AI & SEO Images & Videos
Should you keep your Google Ads pages separate from your SEO pages?
John Mueller Nov 20, 2021 ★★
It is acceptable to have separate pages for Google Ads (with noindex) and pages for organic SEO. The pages can be blocked from organic search while still serving as advertising landing pages.
Domain Age & History Crawl & Indexing AI & SEO Pagination & Structure
Is it true that Google prohibits using review markup for copied testimonials?
John Mueller Nov 20, 2021 ★★★
Reviews that are copied from other sources (such as Google My Business) should not utilize schema review markup. Only reviews left directly on the page can use this structured markup.
Domain Age & History Structured Data AI & SEO Local Search
Why should you verify your site multiple times in Search Console?
John Mueller Nov 20, 2021 ★★
A site can be verified multiple times in Search Console (at both domain and subdomain levels). Adding a DNS verification at the domain level does not invalidate existing verifications and does not result in data loss.
AI & SEO JavaScript & Technical SEO Domain Name Search Console
Does Google really factor AMP pages into your crawl budget?
John Mueller Nov 20, 2021 ★★
Google takes into account all crawling done by Googlebot, including AMP pages and the updates of AMP cache. A site's crawl budget encompasses both regular and AMP pages hosted on the same server.
Domain Age & History Crawl & Indexing AI & SEO Mobile SEO Web Performance
Should you really create unique pages for every location in SEO?
John Mueller Nov 20, 2021 ★★★
For pages targeting different locations, it is essential to provide unique, valuable content on each page (physical addresses, hours, different teachers). Otherwise, it's advisable to canonicalize to a stronger, single page.
Domain Age & History Content Crawl & Indexing AI & SEO Local Search International SEO
How can you deal with a spammy 301 redirect without disavowing every single link?
John Mueller Nov 20, 2021 ★★
To disavow a domain that has a 301 redirect with many spam links, it is possible to disavow only the redirect instead of all individual links. Google is attempting to identify the source and destination of the links.
AI & SEO JavaScript & Technical SEO Links & Backlinks Domain Name Penalties & Spam Redirects
Is the indexing request tool still effective for SEO?
John Mueller Nov 20, 2021 ★★
The indexing request tool in Search Console does not guarantee automatic indexing. Over time, the systems have become more cautious in response to abuse, which can slow down the processing of manual submissions.
Crawl & Indexing AI & SEO Search Console
Why doesn’t Google index all your pages?
John Mueller Nov 20, 2021 ★★★
Google never indexes 100% of a website's pages. On average, between 30% and 60% of a site's pages are indexed. Losing 100 indexed URLs per month on a site with 5000 pages is normal if new content is added.
Domain Age & History Content Crawl & Indexing AI & SEO Domain Name
How can you optimize internal linking to enhance your site's indexing?
John Mueller Nov 20, 2021 ★★★
Internal linking helps guide Google on which important pages to index. Linking from the homepage to priority pages (new products, new job offers) signals to Google to focus on these contents.
Domain Age & History Content Crawl & Indexing E-commerce AI & SEO Pagination & Structure
Why should you remove the sitemap from the old domain after a migration?
John Mueller Nov 20, 2021 ★★
After a site migration, it's essential to remove the sitemap from the old domain 1-2 months later. Keeping the old site's sitemap creates a conflict as it signals to Google that the old URLs are still valuable, while everything redirects to the new d...
Domain Age & History Crawl & Indexing AI & SEO JavaScript & Technical SEO Domain Name Redirects Search Console
Is It Still Worth Investing in Expired Domains for SEO?
John Mueller Nov 20, 2021 ★★★
An unused domain for 4 years loses its authority. Google considers the site as new and it has to relearn its content. Buying expired domains in hopes of an SEO bonus makes no sense.
Content AI & SEO JavaScript & Technical SEO Domain Name
How does Googlebot handle spider traps in modern SEO?
John Mueller Nov 20, 2021 ★★
Googlebot detects spider traps (infinite calendars, endless pagination) by gradually crawling. After finding similar content across long chains, the systems slow down and then stop crawling that section to focus on the rest of the site.
Content Crawl & Indexing AI & SEO Pagination & Structure
Should you use language-specific canonical tags to boost your multilingual SEO?
John Mueller Nov 20, 2021 ★★★
For a multilingual site, each language version must have its own canonical tag pointing to itself. The canonical tag should not point from one language to another, but remain within each language version.
Crawl & Indexing AI & SEO International SEO
Should You Avoid Creating Product Location Pages for SEO?
John Mueller Nov 20, 2021 ★★★
Creating 'buy product X in city Y' pages for all cities in a country without a physical presence constitutes doorway pages. This generates a bulk of low-quality content that may trigger manual or algorithmic action from the webspam team.
Algorithms Domain Age & History Content E-commerce AI & SEO JavaScript & Technical SEO Penalties & Spam Local Search International SEO
How do Core Web Vitals truly reflect real user experience?
John Mueller Nov 17, 2021 ★★★
Core Web Vitals metrics are based on what actual users experience, rather than laboratory tests. This allows for an evaluation of the real experience users have on web pages.
Domain Age & History AI & SEO Web Performance
How are Core Web Vitals reshaping your desktop SEO strategy?
John Mueller Nov 17, 2021 ★★★
The Core Web Vitals ranking signal, which already included mobile results, will be extended to desktop search results starting February 2022. This includes speed, responsiveness, HTTPS, and intrusive interstitials, but not mobile compatibility.
HTTPS & Security AI & SEO Mobile SEO Web Performance
Are Core Web Vitals Truly Decisive for SEO?
John Mueller Nov 17, 2021 ★★★
While Core Web Vitals is a real ranking factor and more than just a tiebreaker, it is not the main or most critical factor. Content relevance remains essential. Having a fantastic website is much more than just having a fast one.
Domain Age & History Content JavaScript & Technical SEO Web Performance Social Media
What sparked the changes in Google’s title links?
John Mueller Nov 17, 2021 ★★
Following the August changes to title link generation that caused issues, the team has significantly improved the algorithms thanks to community feedback and launched an update. The displayed text no longer changes based on the query.
Algorithms Content AI & SEO Links & Backlinks
How does Google handle title links and snippets today?
John Mueller Nov 17, 2021 ★★
Google has published blog posts and updated documentation regarding title links and snippets to explain the changes and help website owners understand how they are generated.
Content Discover & News AI & SEO Links & Backlinks PDF & Files
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