What does Google say about SEO?

Search through official Google statements about search engine optimization

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9152 statement(s) found
Why Don't Sponsored Links Boost Your SEO?
John Mueller Dec 18, 2021 ★★★
Links with the rel='sponsored' attribute do not help with SEO. They represent a financial or commercial exchange and are not considered natural links for PageRank. However, they can indirectly generate traffic and awareness, which may lead to natural...
Domain Age & History AI & SEO Links & Backlinks
Is it a bad idea to invest solely in SSR just for Google?
John Mueller Dec 18, 2021 ★★
It is advisable to refrain from establishing a server-side rendering infrastructure solely for Google. If you consider SSR, do it in a way that also benefits users, particularly in improving speed. Do not create two separate systems just for search e...
Domain Age & History Crawl & Indexing AI & SEO JavaScript & Technical SEO Pagination & Structure Web Performance
Why is the Structured Data Testing Tool essential for Google indexing?
John Mueller Dec 18, 2021 ★★★
If the Structured Data Testing Tool does not show the complete content of the page during rendering, this is probably how Google will index the page. This is an issue that needs to be addressed because Google will not be able to index or display the ...
Domain Age & History Content Crawl & Indexing Structured Data AI & SEO JavaScript & Technical SEO Pagination & Structure Local Search
Why doesn't Google index all your pages?
John Mueller Dec 18, 2021 ★★★
Google almost never indexes every page of a website. The number of indexed pages may simply reflect what Google considers necessary to index at any given time. If tests show that everything is technically indexable but Google isn't indexing more, it ...
Domain Age & History Content Crawl & Indexing AI & SEO
Is it true that JavaScript pagination can affect your SEO crawl?
John Mueller Dec 18, 2021 ★★★
If pagination uses JavaScript to dynamically load content without changing the URL or using real links (anchor tags), crawlers won't be able to follow these links to the next pages. Crawlers need actual HTML anchors to discover and crawl paginated pa...
Domain Age & History Content Crawl & Indexing AI & SEO JavaScript & Technical SEO Links & Backlinks Domain Name Pagination & Structure
Why is rendered DOM essential for Google indexing?
John Mueller Dec 18, 2021 ★★★
Google renders the page, extracts the rendered DOM, and uses it for indexing. If the content does not appear in the DOM after rendering, Google cannot read it. This is particularly significant for Angular JS sites and other JavaScript frameworks.
Domain Age & History Content Crawl & Indexing Featured Snippets & SERP AI & SEO JavaScript & Technical SEO
Why should SEO improvement be multifactorial?
John Mueller Dec 18, 2021 ★★
Unless there is a major technical issue like a noindex, a single element cannot typically be identified as the cause of a ranking problem. Improving SEO requires a holistic approach touching upon multiple aspects: technique, content, UX, speed, etc. ...
Content Crawl & Indexing Web Performance
How is Googlebot's evergreen Chrome transforming the SEO landscape?
Martin Splitt Dec 15, 2021 ★★★
Googlebot is now using an up-to-date Chromium instance that is regularly updated (evergreen Chrome). This update was announced in May 2019 during Google I/O and significantly improves Googlebot's rendering capabilities.
Crawl & Indexing AI & SEO
Is it true that the meta keywords tag is outdated in SEO?
Martin Splitt Dec 15, 2021 ★★★
Google no longer pays attention to the meta keywords tag for SEO. However, the meta description tag is still taken into account by Google.
Content
Can Google Really Index JavaScript Content Correctly?
Martin Splitt Dec 15, 2021 ★★★
JavaScript content is indeed being indexed correctly by Google. The assertion that all JavaScript content would be invisible to search engines is outdated and incorrect.
Content Crawl & Indexing AI & SEO JavaScript & Technical SEO
Why are Core Web Vitals Critical Beyond Just Technical Aspects?
Martin Splitt Dec 15, 2021 ★★★
Core Web Vitals (LCP, CLS, and FID) measure not just technical metrics but also elements that are statistically correlated with user engagement. Optimizing these metrics improves both rankings and visitor retention.
Domain Age & History Content AI & SEO Web Performance
How do HTML semantic tags impact your SEO success?
Martin Splitt Dec 15, 2021 ★★★
Google utilizes HTML semantics to grasp the structure of content: identifying sections, determining which part is most important, and understanding relationships between elements. Good HTML semantics enhance indexing.
Content Crawl & Indexing AI & SEO Pagination & Structure
Why is accessibility vital for modern SEO?
Martin Splitt Dec 15, 2021 ★★
Search engines have accessibility requirements similar to those of users: they interact with sites like computers, do not click, and need accessible content. HTML semantics benefit both SEO and accessibility.
Domain Age & History Content AI & SEO Social Media
What criteria does Google use to truly identify the 'best' results in SEO?
Martin Splitt Dec 15, 2021 ★★
Search engines do not want to provide poor results to users. Google aims to place the best results at the top. If an SEO helps a site climb the rankings, it ideally means the site has become better.
AI & SEO
Does server-side rendering really boost your SEO performance?
Martin Splitt Dec 15, 2021 ★★
Server-side or static rendered content (at build time) is highly beneficial for first paint, Largest Contentful Paint, and load time. These hybrid approaches enhance performance measured by Google.
Content AI & SEO Web Performance Search Console
Why is text content still vital for SEO indexing?
Martin Splitt Dec 15, 2021 ★★
A page with minimal text content (such as an interface mainly comprised of HTML controls or images) poses difficulties for indexing. Bots require descriptive content to grasp the subject and purpose of the page.
Domain Age & History Content Crawl & Indexing Images & Videos
How Does Project Context Influence Your SEO Choices?
Martin Splitt Dec 15, 2021 ★★
SEO is not an all-or-nothing approach. SEO priorities vary based on context: a test page meant to validate a customer segment will have different needs than a well-established long-term product. Decisions should be made according to specific constrai...
Domain Age & History Content E-commerce AI & SEO Links & Backlinks Pagination & Structure
Should You Really Fear Negative Reviews for Your Local SEO Rankings?
Google Dec 13, 2021 ★★★
Google has updated its online help regarding reviews obtained and displayed in a business's Google Business Profile (My Business) account, and on this page, it explains that it takes into account all reviews, both positive and negative, and even cons...
Domain Age & History AI & SEO Local Search International SEO
How Long Can Your Server Be Down Before Google Deindexes Your Site?
John Mueller Dec 13, 2021 ★★★
John Mueller explained during a webmaster hangout that from now on, a website that is down (server down problem) will be deindexed if the problem lasts "a couple of days" (so two days, roughly speaking).
Content Crawl & Indexing AI & SEO JavaScript & Technical SEO Pagination & Structure
How does the Chrome User Experience Report really impact your Core Web Vitals?
John Mueller Dec 10, 2021 ★★★
The Chrome User Experience data used for Core Web Vitals is not restricted to users coming from Google Search. It comes from all Chrome users who have enabled usage statistics sharing, regardless of the traffic source.
Domain Age & History Web Performance Social Media
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