What does Google say about SEO?

How does Googlebot actually crawl and index your website?

Google Feb 24, 2022 ★★★

Googlebot is Google's crawler that explores websites. When it finds a site, it must understand its content through a process called indexation.

Content Crawl & Indexing

How does Google really rank results for any given search query?

Google Feb 24, 2022 ★★★

When a user enters a query, Google's system classifies the numerous web pages in its index to instantly find the most useful and relevant results. This process is called ranking.

Domain Age & History Crawl & Indexing AI & SEO Local Search

Does Google really personalize all search results based on each user?

Google Feb 24, 2022 ★★

Google takes several factors into account to personalize results, including user location, language, and device type. For example, the same search can produce different results in New York and Miami.

AI & SEO Local Search International SEO

Can you really pay Google to boost your organic search position?

Google Feb 24, 2022 ★★★

Google never receives payment to display pages in organic search results or to manipulate page rankings. Organic results cannot be purchased.

Domain Age & History AI & SEO Local Search

Should you really be worried about your SEO provider?

Google Feb 24, 2022 ★★★

Hiring an SEO provider can improve your site and save time, but it can also harm your site's credibility and your own reputation if the provider gives bad advice or recommends practices that go against Google's guidelines.

AI & SEO

Should you really stop measuring SEO success by SERP positions?

Google Feb 24, 2022 ★★★

A good SEO provider does not focus solely on rankings in search results, but rather on how improving displayed content can bring value to your business.

Content AI & SEO

What questions should a competent SEO provider really be asking before diving in?

Google Feb 24, 2022 ★★★

A competent SEO provider must ask questions about what makes your business unique, who your target customers are, how they find your site, how you generate revenue, how you use search results and other marketing channels, and who your competitors are...

AI & SEO Links & Backlinks

Why should your SEO provider understand your business before optimizing your website?

Google Feb 24, 2022 ★★★

If a provider doesn't understand your business comprehensively, find another one. It's difficult to optimize for search engines without knowing your business objectives and existing marketing efforts.

AI & SEO

Why can't anyone guarantee your Google rankings?

Google Feb 24, 2022 ★★★

Be cautious of service providers who promise unrealistic guarantees such as 'appear in Google's top position'. No one can guarantee this, and these providers often use techniques that violate Google's webmaster guidelines.

Content AI & SEO

What are the real consequences when a website violates Google's guidelines?

Google Feb 24, 2022 ★★★

Service providers using non-compliant techniques may create unnatural links or doorway pages. In cases of serious violations, individual pages or the entire website can be permanently excluded from Google search results.

Domain Age & History Content AI & SEO Links & Backlinks

How can you verify that an SEO provider truly delivers sustainable, long-term results?

Google Feb 24, 2022 ★★

Question former clients to find out whether the advice provided by the SEO provider was useful and whether they were able to collaborate effectively. Also verify that the results obtained were sustainable and not temporary.

Domain Age & History AI & SEO Links & Backlinks

Should you grant your SEO provider complete Search Console access?

Google Feb 24, 2022 ★★

If the provider is trustworthy, grant them read-only and limited access to your Google Search Console and Analytics data. The provider should conduct a technical and functional audit before making any actual changes to your site content.

Content AI & SEO Search Console

Should you really trust an external provider to audit your site's SEO performance?

Google Feb 24, 2022 ★★★

The audit must provide a detailed list of SEO improvement opportunities. Proposals should be based on your site's actual data, avoid harming your online presence, and steer clear of fraudulent techniques that violate Google's Webmaster Guidelines.

Content AI & SEO

Should you really optimize for users instead of Google?

Google Feb 24, 2022 ★★★

The ideal approach focuses on users rather than search engines, emphasizing techniques and strategies oriented toward user needs.

Content AI & SEO

How can you accurately estimate SEO investment and measure real business impact from an audit?

Google Feb 24, 2022 ★★

The audit must also estimate the total investment required and the positive impact on the business.

AI & SEO

How should you prioritize SEO optimizations to maximize ROI while minimizing resource investment?

Google Feb 24, 2022 ★★

An excellent SEO provider prioritizes ideas that improve the business using minimum resources. They also propose improvements that, even if they take time upfront, drive long-term growth.

AI & SEO

Should you really define precise objectives before launching an SEO strategy?

Google Feb 24, 2022 ★★

Once you've engaged a service provider, discuss beforehand and align on the objectives, indicators, and methods for tracking results to clarify what will be delivered.

AI & SEO

Are snippets really the most underestimated SEO lever to boost your CTR?

Google Feb 24, 2022 ★★★

Snippets (title and description) represent the first point of contact between your site and potential customers. They play a crucial role in the user's decision to click on a search result.

Content AI & SEO Links & Backlinks

How do you write page titles that won't get truncated by Google?

Google Feb 24, 2022 ★★★

An effective title communicates the proposed content in a concise manner and must be understandable. You should avoid vague terms and overly long titles that risk being truncated in search results.

Content

Do you really need to repeat your keywords in titles to rank higher on Google?

Google Feb 24, 2022 ★★★

Titles should use specific keywords, but you must avoid using too many repetitions of the same word or synonyms. This practice is not useful for users and can be considered spam by Google.

Content AI & SEO JavaScript & Technical SEO Penalties & Spam