What does Google say about SEO?

Search through official Google statements about search engine optimization

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8863 statement(s) found
What happens when you have a noindex on mobile with mobile-first indexing?
Google Sep 29, 2022 ★★★
With mobile-first indexing, if the noindex tag is present on the mobile version of a page, it will be de-indexed even if the desktop version does not have a noindex. It's the mobile version that matters for indexing.
Domain Age & History Crawl & Indexing Mobile SEO
Should you really wait until a domain migration is complete before making any moves?
Google Sep 29, 2022 ★★
During a domain migration, it is recommended to wait until the migration process is fully completed before worrying about traffic changes. The structure of the site also changes, so traffic may naturally be different.
AI & SEO JavaScript & Technical SEO Domain Name Pagination & Structure Redirects
Should you be worried about SEO drops after the end of AMP pages?
Google Sep 29, 2022 ★★
The discontinuation of AMP pages generally does not impact organic search rankings. However, it is essential to follow the documented procedure correctly to remove AMP pages from Google search.
Domain Age & History Mobile SEO PDF & Files
Why do some video pages escape indexing?
Google Sep 29, 2022 ★★
The status 'Video processing is not complete' in Search Console indicates a scenario similar to 'Crawled but not indexed', involving complex factors that cannot be generally explained. Google recognizes the content but cannot index everything instant...
Domain Age & History Content Crawl & Indexing AI & SEO Search Console
How do real user data impact your SEO performance?
Google Sep 29, 2022 ★★★
Page Experience data in Search Console is based on what real users have experienced (field data). Therefore, it can vary even without any changes to the site, depending on devices, network connections, or server status.
Domain Age & History AI & SEO Search Console
How does reverse cloaking complicate canonicalization?
Google Sep 29, 2022 ★★
If crawlers can see an old URL but users cannot (a form of reverse cloaking), this can cause issues with canonical URL selection. It is crucial that both crawlers and users see the same content, and to use appropriate redirects.
Domain Age & History Crawl & Indexing AI & SEO Domain Name Penalties & Spam Redirects
What’s the best way to fix an erroneous snippet on Google?
Google Sep 29, 2022 ★★★
To correct a featured snippet with inaccurate information, the only action available is to send feedback through the provided button. There is no alternative method. The teams evaluate the feedback according to their own criteria.
Content Featured Snippets & SERP AI & SEO
Do advertisers really have an SEO advantage with Google?
Google Sep 29, 2022 ★★★
Being an advertising client with Google or having a manager account provides absolutely no advantage in natural search results. Reaching out to your Google Ads manager for SEO issues could even slow down the resolution process. The teams are complete...
Domain Age & History AI & SEO Links & Backlinks
Why are crawling and indexing considered separate in SEO?
Google Sep 29, 2022 ★★
Crawling and indexing are different processes in how Google operates. A drop in crawling does not automatically imply a drop in indexing. It's important to clearly understand the difference between these two concepts.
Crawl & Indexing AI & SEO
Will structured data pros/cons in reviews really change the game in search results?
John Mueller Sep 28, 2022 ★★★
Google now supports structured data for advantages and disadvantages (pros and cons) in reviews. These annotations allow users to see a high-level summary of a review directly in search results.
Domain Age & History Structured Data AI & SEO Pagination & Structure Local Search
Is Google's new Merchant Listings report a game-changer for e-commerce SEO?
John Mueller Sep 28, 2022 ★★
A new Merchant Listings report has been added to Google Search Console to help manage product listings.
E-commerce AI & SEO Search Console
Does the Helpful Content Update really penalize your entire site, or just problem pages?
John Mueller Sep 28, 2022 ★★★
The Helpful Content Update is a signal that applies across your entire site. The process is fully automated. For affected sites, improvements will be taken into account over time.
Algorithms Content
Why did Google roll out the Helpful Content Update exclusively in English at first?
John Mueller Sep 28, 2022 ★★
The Helpful Content Update is currently being deployed exclusively for English-language searches.
Algorithms Content AI & SEO
Why does Google finally maintain a dedicated page to track ranking algorithm updates?
John Mueller Sep 28, 2022 ★★
Google maintains a dedicated page to track ranking updates. This list includes major changes for which Google provides guidance to site owners, with specific dates to help identify impacts on your traffic.
Domain Age & History AI & SEO
How can you unlock your videos with Google's new Video Indexing Report in Search Console?
John Mueller Sep 28, 2022 ★★★
A new Video Indexing Report is now available in Search Console. It allows you to determine which videos have been indexed and what might be preventing the indexing of others.
Crawl & Indexing AI & SEO Images & Videos Search Console
How can you leverage the new video data in Google's URL Inspection Tool to boost your rankings?
John Mueller Sep 28, 2022 ★★
The URL Inspection Tool in Search Console has been enhanced to provide information about videos present on pages.
Domain Age & History Domain Name Search Console
Can Google's new HTTPS report really prevent your rankings from dropping?
John Mueller Sep 28, 2022 ★★★
A new HTTPS report is now available in Search Console. It makes it easier to identify problems preventing a page from being served securely. HTTPS is part of the page experience ranking factor.
Domain Age & History HTTPS & Security AI & SEO Search Console
Is Google really abandoning geotargeting controls in Search Console?
John Mueller Sep 28, 2022 ★★
The geotargeting parameter and hreflang report in Search Console will be removed. Hreflang annotations, however, continue to be supported.
Domain Age & History Search Console International SEO
Does Google really enforce a strict 15 MB HTML crawl limit per page?
John Mueller Sep 28, 2022 ★★
Googlebot crawls up to 15 megabytes of HTML per page. This limit doesn't affect the vast majority of websites.
Domain Age & History Crawl & Indexing
Can structured product data really transform your Google visibility?
John Mueller Sep 28, 2022 ★★★
Eligibility for certain product experiences via structured data has been expanded. Features include shopping knowledge panels, popular products, and functionality in Google Images and Lens.
Domain Age & History Structured Data E-commerce AI & SEO Images & Videos Pagination & Structure
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