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Official statement

Google learns to display images, videos, or other types of results based on user behavior. If enough users click on the Images tab for a given query, it teaches Google that this query deserves images.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 29/07/2021 ✂ 9 statements
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Other statements from this video 8
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  2. Les Promises et WebAssembly affectent-ils le rendu SEO ?
  3. Pourquoi le featured snippet n'est-il plus en 'position 0' ?
  4. Le ranking est-il désormais une question d'enchères ?
  5. Comment le 'mélangeur universel' de Google affecte-t-il votre stratégie SEO ?
  6. Pourquoi Google partage-t-il ses systèmes entre annonces et exploration SEO ?
  7. Faut-il réinterpréter le suivi des clics avec Search Console ?
  8. Comment Google classe-t-il vraiment les images selon la page de destination ?
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Official statement from (4 years ago)
TL;DR

Google adjusts the display of images and videos based on user behavior. If users repeatedly click on the Images tab for certain queries, this signals Google to prioritize these media types.

What you need to understand

How does Google leverage user behavior? <\/h3>

Google analyzes user behavior<\/strong> to optimize result displays. If a majority prefers images, Google will highlight them for those specific queries.<\/p>

  • It's not just about keywords; the type of content clicked also matters.<\/li>
  • Clicks on specific tabs guide display adjustments.<\/li><\/ul>

    Why is this a game changer for SEOs? <\/h3>

    SEOs must now consider not only text but also the types of media sought for each query. This directly impacts the content strategy<\/strong>.<\/p>

    • Adapt the strategy to include relevant images and videos.<\/li>
    • Monitor click trends to refine SEM.<\/li><\/ul>

SEO Expert opinion

Does this statement align with observed practices? <\/h3>

Yes, it confirms what is already observed in the field: the growing importance of visual media<\/strong> in SEO. Clicks directly influence the type of results displayed.<\/p>

What nuances should be considered? <\/h3>

Although the intention is clear, Google does not provide enough details on the precise ways and frequency of these preference adjustments. [To be verified]<\/strong> for a better understanding of the exact parameters.<\/p>

Time and resources are needed to monitor behavioral changes and adjust strategies.<\/div>

Practical impact and recommendations

What concrete actions should be taken? <\/h3>

Analyze search trends<\/strong> and how users interact with the SERPs to decide on the types of content to develop.<\/p>

  • Integrate high-quality images for relevant queries.<\/li>
  • Produce engaging videos if data suggests their effectiveness.<\/li><\/ul>

    How can I check if my site is compliant? <\/h3>

    Use analytics tools to monitor clicks and adjust your strategy accordingly.<\/p>

    • Monitor search platforms to identify new trends.<\/li>
    • Test different types of content and analyze performance.<\/li><\/ul>
      Optimizing for these adjustments requires a nuanced and personalized approach; considering support may be strategic.<\/div>

❓ Frequently Asked Questions

Quel impact cela a-t-il sur ma stratégie de contenu?
Cela nécessite d'intégrer et prioriser des médias visuels selon les comportements observés en SERP.
Comment savoir si une requête nécessite des images?
Analysez les données des clics utilisateurs sur les onglets Images lors de recherches pertinentes.
Est-ce que cela signifie plus de travail?
Oui, car vous devrez surveiller régulièrement les changements et ajuster le contenu en conséquence.

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