What does Google say about SEO? /
Google Search Console stands as the essential tool for SEO professionals seeking to optimize their website's organic visibility. This free platform delivers invaluable data on organic performance, indexation status, technical errors, and user behavior in search results. Official Google statements regarding Search Console are critical for properly interpreting coverage reports, performance data, URL inspection tools, and sitemap management features. SEO practitioners rely on these official positions to diagnose indexation issues, identify optimization opportunities, and monitor organic traffic evolution. Mastering functionalities like Core Web Vitals reports, structured data validation, internal and external link analysis, and page experience signals has become essential for modern SEO strategies. Understanding official recommendations helps avoid metric misinterpretation, optimize crawl budget efficiently, and make strategic decisions based on reliable data to sustainably improve SERP rankings. Whether troubleshooting mobile usability issues, monitoring manual actions, or analyzing search queries that drive traffic, Search Console insights combined with Google's official guidance provide the foundation for data-driven SEO decision-making and continuous performance improvement in an ever-evolving search landscape.
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★★★ Does Search Console really provide all the data from Google?
The mission of Search Console is to provide data and tools to help site owners improve their websites and optimize their appearance on Google. The product extracts important and relevant information f...
Hillel Maoz Dec 28, 2020
★★★ Are Core Web Vitals really a crucial ranking factor?
Google has announced that Core Web Vitals will become a ranking factor as part of a broader set called 'page experience ranking factor'. The team plans to do more around speed and user experience to h...
John Mueller Dec 22, 2020
★★ What new Search Console features will transform your SEO monitoring?
The team is continuing to work on Search Console with several features in the works based on community feedback from Twitter. These launches take time between the receipt of feedback and the actual de...
John Mueller Dec 22, 2020
★★ What changes can we really expect from Search Console in the coming months?
The team continues to work on Search Console with several features requested by the community currently under development. Launches generally take time between receiving user feedback and the actual d...
John Mueller Dec 22, 2020
★★★ Are Core Web Vitals really a key ranking factor?
Google announced that Core Web Vitals will become a ranking factor next year, integrated into what they call the 'page experience ranking factor'. The team will focus more on speed and user experience...
John Mueller Dec 22, 2020
★★★ Why Is Google Taking So Long to Add Regex to Search Console?
John Mueller confirmed that, as mentioned last August, Google still has plans to offer a regex (regular expressions) system for use in the Search Console "Performance" report, but for now, no updates ...
John Mueller Dec 21, 2020
★★★ How Can You Properly Manage Paywalls to Avoid Google Penalties?
John Mueller explained during a hangout how to best use structured data markup on Paywalls (paid access to content) in these terms: "You can use the rich results test tool, like any other type of stru...
John Mueller Dec 21, 2020
★★★ Should you really test before mass content removal?
If you are considering a significant content reduction (e.g., 75%), test first on a few pages. Observe performance before generalizing. If the results are not good, you can restore the original conten...
John Mueller Dec 18, 2020
★★ Should you still care about Search Console errors from an old migrated domain?
Search Console retains data for a very long time. If you migrated to a new domain several years ago, the errors reported on the old domain do not impact the new site and can be ignored....
John Mueller Dec 18, 2020
★★★ How does Google segment Core Web Vitals by geographical area?
With sufficient CrUX data, Google can segment Core Web Vitals by sections (US, Europe, etc.). Without enough data, a single aggregated data point is used for the entire site. The Search Console shows ...
John Mueller Dec 18, 2020
★★★ Why are my rankings plummeting without any alert in Search Console?
A severe drop in rankings without an alert or manual action in Search Console is possible. This may be due to a Core Update or other algorithmic changes. Manual actions are reliable in Search Console;...
John Mueller Dec 18, 2020
★★★ How can a manual action from Google destroy your site's organic traffic?
A site's activity in organic search can receive a manual action from Google, which can negatively affect the site's performance in search results....
Aurora Morales Dec 17, 2020
★★ Does Search Console really enhance your online presence?
Google Search Console is a useful tool that, when used alongside other tools like Site Kit, helps improve the overall online presence of a website....
Aurora Morales Dec 17, 2020
★★★ Can You Still Rely on Google's URL Submission Tool to Get Your Pages Indexed?
At the SMX conference last week, John Mueller indicated that the URL submission tool in Search Console should return soon (more than 2 months after its "temporary" shutdown), at least he hopes so befo...
John Mueller Dec 14, 2020
★★ Why do your impressions skyrocket on certain days in Search Console?
Regular spikes in impressions in Search Console can result from user search cycles (normal weekly variations) or traces left by position tracking tools. These traces are typically filtered but can per...
John Mueller Dec 11, 2020
★★ Do you really need the address change tool to migrate between subdomains?
The address change tool in Search Console mainly helps when changing a domain name to transfer signals at the domain level. It is not necessary for a migration between subdomains of the same domain (f...
John Mueller Dec 11, 2020
★★ Should you really use the address change tool when migrating between subdomains?
The address change tool in Search Console assists during a domain name change to transfer signals at the domain level. It is not needed for moving between subdomains of the same domain (e.g., m.exampl...
John Mueller Dec 11, 2020
★★★ Are domain migrations really risk-free according to Google?
Issues during domain migrations are extremely rare. It's essential to follow the official guidelines, check the redirects, and properly configure Search Console. The history of the new domain (spam, a...
John Mueller Dec 11, 2020
★★ Should you really reach out to the AdSense team to solve your PageSpeed performance issues?
For performance issues related to AdSense (yellow or red PageSpeed scores), Martin Splitt recommends contacting the AdSense team directly rather than the SEO team, as he does not know their codebase w...
Martin Splitt Dec 10, 2020
★★★ Does canonicalization really impact Google rankings?
Canonicalization is completely independent of ranking. The signals used to choose the canonical URL (like presence in the sitemap) do not serve to improve that page’s position in search results....
Gary Illyes Dec 10, 2020
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