What does Google say about SEO? /
Quick SEO Quiz

Test your SEO knowledge in 5 questions

Less than a minute. Find out how much you really know about Google search.

🕒 ~1 min 🎯 5 questions

Official statement

You need to open manual action and security issue reports in Search Console to identify and correct these problems that can affect traffic.
4:40
🎥 Source video

Extracted from a Google Search Central video

⏱ 7:45 💬 EN 📅 13/01/2021 ✂ 15 statements
Watch on YouTube (4:40) →
Other statements from this video 14
  1. 0:31 Does AdSense Really Harm Your Organic SEO?
  2. 1:02 Can artificial traffic really trigger a manual penalty on your site?
  3. 3:04 Should you really check your site in Search Console right from the start?
  4. 3:04 Should you really ignore position fluctuations in Google?
  5. 3:36 How can the Search Console Performance Report truly diagnose your traffic drops?
  6. 3:36 Why do your well-ranked pages receive no clicks?
  7. 4:08 How long does it really take Google to reindex a site after a migration?
  8. 4:40 What’s causing your site to lose its rich snippets even when the markup appears correct?
  9. 4:40 Could Mobile Usability Be the Hidden Reason Behind Your Traffic Decline?
  10. 4:40 Should you really keep an eye on the Search Central blog to anticipate Google updates?
  11. 5:41 Should you really create content 'for users, not for search engines'?
  12. 5:41 How can you make your website stand out and engage users according to Google?
  13. 6:12 Is it really necessary to regularly check Search Console to excel at SEO?
  14. 6:12 Should you really rely on the SEO starter guide and the Search Central blog?
📅
Official statement from (5 years ago)
TL;DR

Google recommends regularly opening manual action and security issue reports in Search Console to identify penalties and vulnerabilities that affect traffic. Specifically, these two reports reveal issues often invisible in Analytics: algorithmic penalties, malware, and hacked content. Neglecting these alerts can lead to partial or total deindexing — sometimes without you immediately noticing the drop.

What you need to understand

Why are these two reports distinct from other signals in Search Console?

Manual actions result from human intervention at Google. An examiner has determined that your site is violating guidelines — link spam, massive duplicate content, cloaking, hidden text. These sanctions are not algorithmic: they require a review request after correction.

Security issues, on the other hand, cover malware, phishing, malicious downloads, or script injections. Google displays a red warning in search results if your site is compromised — the effect on traffic is sudden and immediate.

What types of problems go unnoticed without these reports?

A malware injected into an old WordPress plugin can persist for weeks without you detecting it via Analytics. Traffic gradually declines, but nothing indicates the source. Search Console notifies you as soon as Google detects compromised content.

The same goes for partial manual penalties: only a section of the site is affected (e.g., a blog stuffed with spam guest posts). Overall traffic drops by 20-30%, but without a Search Console alert, you look for technical or content issues while the problem lies elsewhere.

Do these reports replace active monitoring of organic traffic?

No. They complement it. A site can lose traffic without any manual action or security issue — algorithm, competition, seasonality. But if a Search Console notification appears and you ignore it, the situation quickly worsens.

These reports serve as an early warning system. They do not detect all SEO issues, but those they signal require immediate action — procrastination can be costly.

  • Manual actions: human penalties requiring a review request after correction
  • Security issues: malware, phishing, injections detected by Google
  • Email notifications: enable them for all site owners and developers
  • Regular monitoring: check these reports at least once a week, not just when traffic drops
  • Processing time: a review request can take 2-10 days depending on complexity

SEO Expert opinion

Is this recommendation consistent with observed practices in the field?

Absolutely. Clients who discover a manual action after several weeks of traffic decline often lose 40-60% of their organic visibility. The gap between the penalty and its detection exacerbates the damage — Google does not instantly deindex, but gradually downgrades rankings.

On the security side, a hacked site with spam content injection (pharma hack, for example) can remain active for months if no one checks Search Console. The owner notices a decline but attributes it to the algorithm. Meanwhile, Google classifies the site as potentially dangerous and removes it from SERPs for certain queries.

What nuances should be considered regarding this statement?

Google says 'open the reports' — but that's not enough. You need to enable email notifications for all Search Console users; otherwise, you rely on manual checks. And let’s be honest: how many SEOs check Search Console daily for a site that seems to run smoothly?

Another point: some manual actions are partial and affect only a section of the site. The report indicates this, but if you don’t read carefully, you may correct the entire site when only the blog or a specific category has an issue. [To be verified]: Google does not always provide examples of affected URLs in notifications — sometimes you have to guess.

In which cases is this verification not sufficient?

Search Console does not detect algorithmic penalties (Core Update, Helpful Content). If your traffic drops by 50% without a manual action or any displayed security issue, you need to look elsewhere — quality, relevance, EAT.

Furthermore, a site can be compromised in a way that is invisible to Google: hidden backlink injections in the footer, conditional redirects based on user-agent, sophisticated cloaking. These techniques sometimes escape automated scans — only a manual audit reveals them.

Attention: An absence of notification in Search Console does NOT guarantee that the site is free of problems. It’s a layer of security, not a complete solution.

Practical impact and recommendations

What concrete steps should be taken to monitor these reports effectively?

First, add all key collaborators as owners or users in Search Console. The webmaster, in-house SEO, external agency. Each receives email notifications as soon as a manual action or security issue appears.

Next, integrate this checking into your weekly SEO routine. Five minutes each Monday morning is enough: open Search Console, click on Security and Manual Actions, check that no red messages appear. If everything is green, move on.

What mistakes should be avoided when handling a manual action?

Do not submit a review request before you have truly corrected the problem. Google rejects requests that are insufficiently documented or based on superficial fixes. If the penalty concerns spam links, disavow them properly and detail your approach in the request.

Another trap: only correcting the examples provided by Google. The manual action can cover the entire site, not just the URLs mentioned. Analyze all pages, all suspicious backlinks — otherwise, the review request will be denied, and you’ll go through another cycle of several weeks.

How to integrate this monitoring into an overall SEO workflow?

Create a monthly checklist that includes Search Console, Google Analytics, Screaming Frog crawl, backlink analysis. Checking manual actions and security issues takes two minutes but can prevent disasters.

If you manage multiple sites, use a centralized dashboard (Data Studio, Looker Studio) that aggregates Search Console alerts. Some third-party tools (SEMrush, Ahrefs) can also monitor these reports via API and automatically alert you. For complex structures or high-traffic sites, delegating this monitoring and overall technical optimization to a specialized SEO agency ensures maximum responsiveness and proactive risk management.

  • Enable Search Console email notifications for all key users
  • Check Manual Actions and Security reports at least once a week
  • Document every correction before submitting a review request
  • Never ignore a notification, even if traffic seems stable
  • Integrate these checks into a formalized monthly SEO checklist
  • Use a centralized dashboard if managing multiple properties
Manual action and security issue reports in Search Console are not optional. They reveal invisible problems elsewhere and require immediate action. A weekly checking routine and enabled notifications are enough to prevent most disasters. Ignoring these reports is like playing Russian roulette with your organic traffic.

❓ Frequently Asked Questions

Quelle est la différence entre une action manuelle et une pénalité algorithmique ?
Une action manuelle résulte d'une intervention humaine chez Google et apparaît dans le rapport dédié de Search Console. Une pénalité algorithmique est automatique (Core Update, Helpful Content) et ne génère aucune notification — vous la détectez uniquement via la chute de trafic.
Combien de temps prend une demande de réexamen après correction d'une action manuelle ?
Entre 2 et 10 jours en moyenne, selon la complexité du problème et la qualité de votre documentation. Si la demande est refusée, vous devez corriger davantage et resoumettre, ce qui ajoute plusieurs semaines.
Un site peut-il être pénalisé sans notification dans Search Console ?
Oui. Les pénalités algorithmiques (baisse de classement suite à un Core Update, par exemple) ne génèrent aucune alerte. Seules les actions manuelles et problèmes de sécurité apparaissent dans les rapports dédiés.
Faut-il désavouer tous les backlinks suspects avant de demander un réexamen ?
Oui, si l'action manuelle concerne des liens spam. Google attend une démarche proactive : contactez les webmasters pour retrait, puis désavouez ce qui reste. Documentez tout dans la demande de réexamen.
Les problèmes de sécurité disparaissent-ils automatiquement une fois le site nettoyé ?
Non. Après avoir supprimé le malware ou le contenu compromis, vous devez demander une vérification dans Search Console. Google scanne à nouveau le site et retire l'avertissement si tout est propre — cela peut prendre 24-72 heures.
🏷 Related Topics
Search Console

🎥 From the same video 14

Other SEO insights extracted from this same Google Search Central video · duration 7 min · published on 13/01/2021

🎥 Watch the full video on YouTube →

Related statements

💬 Comments (0)

Be the first to comment.

2000 characters remaining
🔔

Get real-time analysis of the latest Google SEO declarations

Be the first to know every time a new official Google statement drops — with full expert analysis.

No spam. Unsubscribe in one click.