What does Google say about SEO? /
This category compiles official Google statements regarding Google Discover and Google News, two critical content distribution platforms for publishers. Google Discover has emerged as a significant traffic source, operating on a personalized recommendation model without user queries. Official Google positions on these topics are vital for understanding content selection criteria, eligibility factors, and necessary technical optimizations. SEO professionals will find guidance on E-E-A-T quality requirements, technical specifications including structured data markup, AMP formats, and editorial policy compliance. Google News maintains strict inclusion standards, while Discover prioritizes engagement metrics and contextual relevance. Mastering these official guidelines enables publishers to optimize visibility within these feeds, maximize referral traffic, and align content strategies with recommendation algorithms. These declarations also illuminate algorithm updates specific to these platforms and evolving journalistic standards expected by Google. Understanding the nuances between these two services helps publishers differentiate their optimization approaches and capitalize on opportunities for increased content distribution beyond traditional search results.
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★★ Should you really delete old articles to escape Panda?
Keeping old blog articles isn’t necessarily penalizing for Panda, as the algorithm evaluates the site in its entirety and understands the context. Using noindex or deleting is only justified if the co...
John Mueller Nov 03, 2014
★★ Should you delete your old blog posts to avoid a Panda penalty?
Having thousands of old, rarely read blog posts does not negatively impact Panda if it's a legitimate archive. Quality algorithms review the site holistically and consider the less relevant or older s...
John Mueller Nov 03, 2014
★★ Should you really delete old blog posts for Panda?
Keeping old blog posts does not negatively impact Panda if they are of acceptable quality. Algorithms consider the website as a whole. Only noindex or remove old content if these articles are truly of...
John Mueller Nov 03, 2014
★★★ Does being featured in Google News really accelerate the crawling of your pages on Google Search?
Being featured in Google News likely accelerates the crawling of your pages by Google Search, as Google News sites tend to update quickly and have quality content....
John Mueller Oct 20, 2014
★★ Should you still use Google+ to boost your visibility in Google News?
Google+ posts could appear on the homepage of Google News. Publishers were encouraged to post their articles there, as these posts could be displayed as recommended content....
Stacie Chan Oct 20, 2014
★★★ How can you get your site into Google News without failing?
To be included in Google News, sites must publish relevant and timely content while adhering to quality and technical guidelines such as readability and navigability....
Stacie Chan Oct 20, 2014
★★ How are Editors' Picks streams by section reshaping the Google News strategy?
Google News supports Editors' Picks streams based on specific sections like business or technology, enabling publishers to better target their audience by theme....
Stacie Chan Oct 20, 2014
★★★ Does the Google standout tag still deserve your attention in SEO?
The standout tag allows publishers to highlight their best stories, such as exclusives or interviews. Its usage is recommended sparingly, no more than once a day....
Stacie Chan Oct 20, 2014
★★★ How does the Google News Publisher Center really allow you to control how your content appears in Google News?
The Google News Publisher Center allows publishers to have more control over their site information and how their content appears in Google News, with features such as editing the site name and adding...
Stacie Chan Oct 20, 2014
★★★ Google News: Should you really attribute every quote to avoid penalties?
It is acceptable to cite in a news article as long as the source is correctly attributed. Failing to provide correct attribution goes against Google News quality guidelines....
Stacie Chan Oct 20, 2014
★★ How can the Editors' Picks RSS feed elevate your visibility on Google News?
Publishers can submit a simple Editors' Picks RSS feed to Google News to highlight up to five of their chosen articles....
Stacie Chan Oct 20, 2014
★★★ Are news sitemaps truly essential for ranking your news articles?
News sitemaps help Google discover and classify content. By providing a news sitemap, publishers can see specific article errors in their Google Webmaster Tools account, making it easier to identify p...
Stacie Chan Oct 20, 2014
★★★ Should you really use nofollow for affiliate links in Google News?
In Google News, it is recommended to use 'nofollow' for affiliate links. For more details, the exact guidelines of Google News should be consulted....
John Mueller Aug 29, 2014
★★★ How many links can you include in a blog post without triggering a Google penalty?
Using two or three links in a blog post is not spam as long as they are relevant to the user....
Aaseesh Marina Aug 28, 2014
★★★ Are press release sites doomed by Panda?
Sites that only syndicate content without adding their own value risk being penalized in search results even if they use RSS feeds from sources like PR Newswire....
John Mueller Aug 15, 2014
★★★ Do affiliate links really harm organic SEO?
Affiliate sites must provide original and relevant content for users. If there is unique and useful content, using affiliate links in articles is not problematic according to Google's guidelines....
Google Jul 24, 2014
★★★ Does authorship really work just by having the author's name on the page?
For authorship to work, the author's name simply needs to be visibly mentioned on the page in connection with the article. There's no need to place it in the footer....
John Mueller Jun 05, 2014
★★★ Is merely rewriting news articles still enough to rank on Google?
Rewriting existing news articles without providing new added value is considered low-quality content by Google. It's better to combine multiple sources to create original content....
John Mueller May 09, 2014
★★★ How many press releases can you publish without risking a Google penalty?
Google does not impose a hard limit on the number of press releases a site can publish. However, it is essential that the content is unique and engaging. Algorithms may downgrade sites that publish a ...
John Mueller May 05, 2014
★★★ Does Google News really operate without any human editorial intervention?
Google News results are generated without editorial intervention and are entirely based on algorithms....
John Mueller Apr 25, 2014
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