What does Google say about SEO?

Search through official Google statements about search engine optimization

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9899 statement(s) found
Does the Number of Slashes in a URL Actually Affect Google Rankings?
John Mueller May 28, 2018 ★★★
John Mueller indicated, again on Twitter, that the number of slashes ("/") in a URL had no impact for Google and that the search engine does not count how many times this character appears for any analysis whatsoever.
Domain Age & History Content AI & SEO Domain Name Social Media
Can You Really Use a Single robots.txt File to Declare Sitemaps for Multiple Different Domains?
John Mueller May 28, 2018 ★★★
Always John Mueller and always Twitter with the fact that a robots.txt file that would be identical and shared by several websites contains the addresses of several XML Sitemap files, one for each site (and therefore on different domain names on each...
Content Crawl & Indexing AI & SEO JavaScript & Technical SEO Domain Name PDF & Files Social Media Search Console
Subdomain or Subdirectory: Which Structure Should You Choose for Better SEO?
John Mueller May 28, 2018 ★★
John Mueller, him again, confirmed in a hangout that Google treats subdomains (blog.example.com) and subdirectories (www.example.com/blog/) in the same way.
Domain Age & History Content AI & SEO JavaScript & Technical SEO Domain Name Pagination & Structure
Does Fast Server Response Time Really Boost the Number of Pages Google Crawls?
John Mueller May 21, 2018 ★★★
John Mueller indicated on Twitter that the faster a website's response time, the more pages search engine bots could crawl: "The faster we can crawl, the more we can crawl"...
Domain Age & History Content Crawl & Indexing AI & SEO JavaScript & Technical SEO Social Media
How Do EAT Criteria Actually Influence Your Chances of Winning Featured Snippets?
John Mueller May 21, 2018 ★★
John Mueller also indicated during a hangout that, to appear in a featured snippet, a website must meet "EAT" criteria (Expertise, Authority and Trustworthiness). In short, everything will depend primarily on the quality of the content offered and th...
Domain Age & History Content Featured Snippets & SERP AI & SEO Links & Backlinks
Does Google Personalization Really Affect Your SEO Rankings?
Danny Sullivan May 21, 2018 ★
Danny Sullivan indicated on Twitter that personalization of SERPs at Google was primarily based on geolocation and the language used by the user. Other criteria (search history and visited sites, etc.) had very little weight.
Domain Age & History Featured Snippets & SERP AI & SEO Pagination & Structure Local Search Social Media International SEO
Should You Drop Standout and Editors' Picks Tags for Google News?
Google May 21, 2018 ★★★
Google has indicated that, as part of the launch of the new version of Google News, the Editors' Picks feed and the Standout HTML tag - which allowed highlighting certain articles considered to be of excellent quality - have been discontinued. They a...
Content Discover & News AI & SEO
Does Shared Hosting Really Hurt Your SEO Rankings?
John Mueller May 21, 2018 ★★
John Mueller stated repeatedly on Twitter that using the same IP address for multiple websites (for example in the case of shared hosting) does not cause any problems in terms of "search". And that this type of configuration was very common on the We...
Content AI & SEO JavaScript & Technical SEO Penalties & Spam Social Media
Subdomains or Directories: Does Google Really Make a Difference?
John Mueller May 18, 2018 ★★★
Google generally treats subdomains and directories equally. However, it is advisable to keep similar content together, either within the same site, rather than unnecessarily dividing it into subdomains unless there is a strong reason to do so.
Content AI & SEO JavaScript & Technical SEO Domain Name
Is the URL Parameters Tool Really Effective in Optimizing Crawl Budget?
John Mueller May 18, 2018 ★★★
When it comes to managing millions of pages with different URL parameters, using the URL Parameters Tool to inform Google about which parameters can be ignored is a good solution. This helps Google understand which URLs need to be crawled, thus optim...
Domain Age & History Crawl & Indexing AI & SEO Domain Name
Do hreflang tags really need to point to the canonicals of paged pages?
John Mueller May 18, 2018 ★★★
Hreflang tags must point to the canonical versions of pages, even for paginated pages. This means that if a paginated page has a different canonical version, the hreflang links should point to that canonical version.
Domain Age & History Crawl & Indexing AI & SEO Links & Backlinks International SEO
Why are image redirects critical when migrating to a new CDN?
John Mueller May 18, 2018 ★★★
When migrating images to a new CDN with different URLs, ensure that you set up redirects from old URLs to new ones. This is crucial because Googlebot does not crawl images as often as pages, and this can help maintain the SEO of images.
Domain Age & History Crawl & Indexing AI & SEO Images & Videos Domain Name Redirects
How can you manage a CDN migration without losing your rankings in Google Images?
John Mueller May 18, 2018 ★★★
During a CDN transition, it is advisable to keep both CDNs active for a transitional period. Ideally, redirect old image URLs to new ones to facilitate a smooth transition in image search results.
Domain Age & History Images & Videos Domain Name
Can affiliate sites still rank without solid informative content?
John Mueller May 18, 2018 ★★★
Affiliate sites should focus on providing high-quality informative content beyond purely commercial material to maintain or improve their ranking in search results.
Content AI & SEO
Should you merge multiple similar niche sites into a single domain?
John Mueller May 18, 2018 ★★
If multiple sites feature similar content in the same niche, it is better to merge quality content into a stronger single site rather than dilute your online presence with several similar sites.
Content AI & SEO
Are your similar sites at risk of being demoted due to doorway pages?
John Mueller May 18, 2018 ★★★
Google may interpret multiple very similar sites as doorway sites, risking demotion for some or even all in search results. It is advisable to focus on fewer sites but to make them more unique and of higher quality.
Content AI & SEO
Can GDPR modals actually hinder the indexing of your content?
John Mueller May 18, 2018 ★★★
If a GDPR-related legal modal obscures the content of a page, it might be indexed instead of the actual content. To prevent this, overlay the modal using JavaScript to allow Google to index the underlying content.
Domain Age & History Content Crawl & Indexing AI & SEO JavaScript & Technical SEO
Should you really favor the 410 code over the 404 for faster deindexing?
John Mueller May 18, 2018 ★★★
For Google, error codes 404 and 410 are treated similarly, as both mean that the URL no longer exists. However, a 410 status may remove content from the index a bit faster than a 404.
Content Crawl & Indexing AI & SEO JavaScript & Technical SEO Domain Name
Does AMP really boost your ranking on Google?
Google May 17, 2018 ★★★
According to Google, implementing AMP pages has no direct effect on rankings in search results. Whether you have AMP pages or not is not a ranking factor in itself.
Domain Age & History AI & SEO Mobile SEO
Why does Google favor JSON-LD for structured data?
Google May 17, 2018 ★★★
Google recommends using JSON-LD for structured data markup. This is seen as the preferred method compared to microdata or RDFa.
Domain Age & History Structured Data JavaScript & Technical SEO Search Console
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