What does Google say about SEO?

Search through official Google statements about search engine optimization

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9887 statement(s) found
Do Search Console impressions really count as you think?
John Mueller Jun 12, 2018 ★★★
Impressions in Google Search Console are counted only when your site’s URL is actually seen by the user, not for unviewed search results pages.
Domain Age & History JavaScript & Technical SEO Domain Name Search Console
Can language parameters in the URL really be indexed correctly by Google?
John Mueller Jun 12, 2018 ★★
Google might be able to correctly index content differentiated by language parameters in the URL, such as language=fr. Clear links to these versions aid in indexing.
Domain Age & History Content Crawl & Indexing AI & SEO Links & Backlinks Domain Name International SEO
Why are your rankings dropping even though you haven't changed your pages?
John Mueller Jun 12, 2018 ★★
Regular updates to Google's algorithm are not always linked to specific elements on your pages, but may be due to an adjustment in the expected relevance of results.
Algorithms Domain Age & History AI & SEO
How Long Should You Really Wait After a Website Merger or Split?
John Mueller Jun 11, 2018 ★★★
John Mueller reminded us in a hangout that when multiple sites merge or "split" (one site broken into several different ones), it can take quite a long time for the search engine algorithms to fully process the new situation. Patience is therefore es...
Algorithms Domain Age & History Content AI & SEO Pagination & Structure Redirects
Does Word Order in Title Tags Really Impact SEO Rankings?
John Mueller Jun 11, 2018 ★
John Mueller indicated on Twitter that changing the word order in a Title tag does not, in his opinion, modify the page's ranking in search results.
Domain Age & History Content AI & SEO Local Search Social Media
Are PDF Files Penalized by Google for Not Being Mobile-Friendly?
John Mueller Jun 06, 2018 ★★★
John Mueller reminded us of an obvious fact on Twitter by explaining that a PDF document cannot be "mobile friendly" or at least that Google does not see them as such...
Domain Age & History Content Crawl & Indexing AI & SEO Mobile SEO PDF & Files Social Media
Should You Really Worry About Crawl Budget for Your Website?
John Mueller Jun 06, 2018 ★★★
John Mueller indicated, again on Twitter, that the notion of "crawl budget" was often overestimated by webmasters. Focusing on this point can be effective for very large sites, not for smaller ones.
Domain Age & History Content Crawl & Indexing AI & SEO Social Media
Should You Block Certain CSS or JavaScript Resources to Improve Your Site's SEO?
John Mueller Jun 06, 2018 ★★★
Once again, John Mueller explains in a hangout that he doesn't recommend blocking resources solely for Google, as this can affect how the search engine "sees" the page. And this can therefore modify its analysis. Example: blocking a JavaScript resour...
Domain Age & History Content Crawl & Indexing AI & SEO JavaScript & Technical SEO Penalties & Spam Web Performance Local Search Search Console
Does Frequent Crawling Really Improve Your SEO Rankings?
John Mueller Jun 06, 2018 ★★★
John Mueller, once again, explained on Twitter that regular crawling of a site was not synonymous with better rankings and that, as a general rule, crawl frequency has no direct correlation with ranking.
Content Crawl & Indexing AI & SEO Social Media
Should you stop blocking JavaScript scripts for Googlebot?
John Mueller Jun 01, 2018 ★★★
Google recommends avoiding the blocking of scripts solely for Google, as this can prevent the correct rendering of the page, with consequences for mobile compatibility analysis and overall SEO.
Domain Age & History Mobile SEO
Does mobile loading speed really impact SEO while desktop is overlooked?
John Mueller Jun 01, 2018 ★★★
Page loading speed is an important ranking factor only for mobile searches and not for desktop searches. The speed metrics used by Google come from various measurements, including those seen in Chrome.
Domain Age & History JavaScript & Technical SEO Mobile SEO Web Performance
Can the no-index be a temporary fix for your pages?
John Mueller Jun 01, 2018 ★★★
Using the no index attribute is an appropriate method to temporarily exclude pages from the index while correcting their content and subsequently revalidating it for inclusion in the results.
Domain Age & History Content Crawl & Indexing AI & SEO
Should you really add both www and non-www versions to Google Search Console?
John Mueller Jun 01, 2018 ★★★
It is recommended to add both the www and non-www versions of a site in Google Search Console to access all data, although Google is considering simplifying this process.
Domain Age & History Domain Name Search Console
Can AMP still enhance the performance of an already optimized mobile site?
John Mueller Jun 01, 2018 ★★★
AMP remains beneficial even for sites that are already optimized for mobile, as it enables specific functionalities like caching and fast page delivery via Google.
Domain Age & History AI & SEO JavaScript & Technical SEO Mobile SEO Web Performance
Are mobile pop-ups really a Google penalty factor?
John Mueller Jun 01, 2018 ★★★
Google advises against interstitials that block the immediate display of the content that the user expects, especially for visitors coming from mobile search.
Domain Age & History Content AI & SEO Mobile SEO
Do you really need to duplicate all your structured data on the mobile version?
John Mueller Jun 01, 2018 ★★★
When a site is in m-dot version, all important content and structured data must be present on the mobile version because Google will only index this version during mobile-first indexing.
Domain Age & History Content Crawl & Indexing Mobile SEO Pagination & Structure
How can you manage identical online stores across various domains without facing Google's penalties?
John Mueller Jun 01, 2018 ★★★
To avoid duplication issues or doorway pages, similar products across multiple sites must be canonicalized to one of the main sites to consolidate their relevance.
Domain Age & History E-commerce AI & SEO
Why do the figures in Search Console never match Google Analytics?
John Mueller Jun 01, 2018 ★★★
The data from Google Search Console is accurate, but differences may exist with other tools due to distinct measurement methods, particularly for privacy reasons.
AI & SEO Web Performance Search Console
Does changing to a keyword-less domain harm your visibility on Google?
John Mueller Jun 01, 2018 ★★
A domain change including a shift to a brand name without keywords should not significantly affect visibility unless there is a problematic history associated with it.
Domain Age & History AI & SEO JavaScript & Technical SEO Domain Name
Should you block scripts for Googlebot to enhance perceived speed?
John Mueller Jun 01, 2018 ★★★
Avoid blocking scripts specifically for Googlebot, as this could prevent Google from rendering the page properly and checking its mobile compatibility. Blocking scripts to simulate an improvement in loading speed likely does not change how we perceiv...
Domain Age & History Crawl & Indexing Mobile SEO Web Performance
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