What does Google say about SEO?

Search through official Google statements about search engine optimization

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9795 statement(s) found
Can You Actually Mix Different Structured Data Formats on the Same Page?
Google Sep 09, 2019 ★★★
Google's Twitter account for webmasters indicated that it was entirely possible to use different structured data tags on the same page, or even different types (for example microdata and JSON-LD).
Domain Age & History Structured Data E-commerce Featured Snippets & SERP AI & SEO JavaScript & Technical SEO Social Media
Can Structured Data Errors Actually Trigger a Manual Penalty from Google?
John Mueller Sep 09, 2019 ★★★
John Mueller indicated on Twitter that if the implementation of structured data tags generates parsing errors (particularly on Google's testing tool), this cannot lead to a manual action from the search engine.
Content AI & SEO Penalties & Spam Social Media
How Does Google Actually Choose Which Canonical URL to Index When Multiple Versions Exist?
John Mueller Sep 09, 2019 ★★★
John Mueller, in a new video from his #AskGoogleWebmasters channel, explains how Google selects canonical URLs. Indeed, in many cases, the search engine identifies a page offering given content (or similar content) on multiple URLs. In this case, it ...
Domain Age & History Content Crawl & Indexing HTTPS & Security AI & SEO JavaScript & Technical SEO Domain Name Pagination & Structure PDF & Files Redirects Search Console
Are H1 tags really unimportant for SEO?
John Mueller Sep 06, 2019 ★★★
Title tags, such as H1, help Google understand the context of pages but are not a critical ranking factor. It is generally recommended to use title tags to indicate the importance of content, but their absence on a homepage, for example, is not decis...
Domain Age & History Content AI & SEO
Can a website migration really happen without any loss in rankings?
John Mueller Sep 06, 2019 ★★★
Website migrations can be tricky, especially when they involve changes in domains or site structure. If the migration is done well, with appropriate redirects and no significant changes to the content, the negative impact on rankings should be minima...
Content AI & SEO JavaScript & Technical SEO Domain Name Pagination & Structure Redirects
Should you choose AMP or PWA to maximize your SEO performance?
John Mueller Sep 06, 2019 ★★★
Progressive Web Apps (PWAs) and AMP serve different purposes. AMP is ideal for publishing content with fast loading times, while PWAs are better suited for web applications with interactive features and offline accessibility. The choice depends on th...
Content AI & SEO JavaScript & Technical SEO Mobile SEO Web Performance
Is it true that mobile-first indexing pushes desktop content out of Google’s spotlight?
John Mueller Sep 06, 2019 ★★★
Google primarily uses the mobile version of a page for indexing and ranking as part of mobile-first indexing. Content only present on the desktop version will not be indexed, which requires that the majority of crucial information is available on the...
Domain Age & History Content Crawl & Indexing AI & SEO Mobile SEO
Can 404 pages really clutter your Google index?
John Mueller Sep 06, 2019 ★★★
Pages that return a 404 error code are not indexed by Google. It is crucial to ensure that custom error pages actually return a 404 code and not a 200, as this could lead to poor indexing of those pages.
Domain Age & History Crawl & Indexing AI & SEO
Should you really implement device-based redirection between mobile and desktop?
John Mueller Sep 06, 2019 ★★
For websites using distinct URLs for mobile and desktop versions, Google recommends maintaining a connection between the versions with appropriate device-type based redirections. This ensures better recognition by Google and enhances the user experie...
Domain Age & History AI & SEO Mobile SEO Domain Name Redirects
Should you choose a subdomain or a subdirectory for SEO?
John Mueller Sep 06, 2019 ★★★
Google does not specifically favor high-level domains for ranking. Websites can achieve good rankings regardless of whether they are on a subdomain or a subdirectory. What matters is building the reputation and authority of the domain used.
AI & SEO JavaScript & Technical SEO Links & Backlinks Domain Name
Can AI-generated content really face penalties from Google?
John Mueller Sep 06, 2019 ★★★
Automatically generated content, if it does not provide added value, can be penalized by Google. Practices such as content spinning or excessive use of automated translations are against Google's guidelines and may lead to manual actions by the Websp...
Content JavaScript & Technical SEO Penalties & Spam International SEO
Does hreflang really outperform canonical in search results?
John Mueller Sep 06, 2019 ★★★
For multi-regional sites with the same content, Google uses hreflang annotations to show the appropriate version in search results based on the user's location, even if a different canonical URL is chosen.
Content Crawl & Indexing Domain Name Local Search International SEO
Does Domain Authority (DA) Really Impact Your Google Rankings?
John Mueller Sep 06, 2019 ★★★
Google does not take third-party metrics like Domain Authority (DA) into account when ranking websites. These metrics, while informative, do not directly reflect how Google evaluates and ranks sites.
AI & SEO JavaScript & Technical SEO Domain Name
Is it true that Google fails to index content it can't render in JavaScript?
Martin Splitt Sep 04, 2019 ★★★
If Google is unable to render the content when checking with Search Console tools, it is likely that this content will not be indexed.
Content Crawl & Indexing JavaScript & Technical SEO Search Console
Why doesn't Google index all pages on large sites?
John Mueller Sep 04, 2019 ★★★
For large-scale sites, it is normal for not all pages to be indexed. Improving internal links can help Google discover more pages.
Domain Age & History Crawl & Indexing AI & SEO Links & Backlinks
Do Core Updates really cause ongoing ranking changes between updates?
John Mueller Sep 04, 2019 ★★★
Core Updates are not penalties but adjustments in how relevance of pages is calculated for queries. Changes can appear over time without waiting for a new update.
Domain Age & History AI & SEO
Does a strong internal linking structure really boost the ranking of all your pages?
John Mueller Sep 04, 2019 ★★
A good internal linking structure, like that found in blogs, can positively influence rankings. Ensure that all parts of the site benefit from such internal linking.
Domain Age & History AI & SEO Links & Backlinks Pagination & Structure
Why does Google sometimes show M-Dot URLs in desktop results?
John Mueller Sep 04, 2019 ★★★
With mobile-first indexing, it's possible for Google to show M-Dot versions in desktop results if redirects are not properly implemented.
Domain Age & History Crawl & Indexing Mobile SEO Redirects
Does a misconfigured Vary header really affect the indexing of your responsive site?
John Mueller Sep 04, 2019 ★★
Incorrect use of the Vary header for responsive sites does not harm indexing but can lead to unnecessary recrawls by Googlebot.
Crawl & Indexing AI & SEO Mobile SEO
Do Blogs Really Rank Faster than Static Pages on Google?
John Mueller Sep 04, 2019 ★★
Google does not distinguish between sections of a site such as blogs and guides for ranking speed. Differences may arise due to internal linking optimization.
Domain Age & History AI & SEO JavaScript & Technical SEO Pagination & Structure
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