What does Google say about SEO?

Is the max-image-preview:large attribute really the key to showcasing large images on Discover?

Google Oct 02, 2019 ★★★

Using the max-image-preview attribute with the value large can enable the display of large images on Google Discover, thus facilitating a better visual presentation.

Domain Age & History Discover & News AI & SEO Images & Videos

Should You Include a Date in Your Web Page URLs for Better SEO?

Google Sep 30, 2019 ★★★

Google's webmaster Twitter account explained that including a date in web page URLs does not pose any problems.

Domain Age & History Crawl & Indexing Discover & News AI & SEO Domain Name Social Media

How Does Google Adjust Its Crawl Rate During a Server Migration?

John Mueller Sep 30, 2019 ★★★

John Mueller published a new #AskGoogleWebmasters video where he explains that the only thing that changes when you move a site from one server to another is the speed at which GoogleBot crawls that content. Google will reduce its crawl to test how f...

Content Crawl & Indexing AI & SEO Web Performance Redirects Search Console

Do You Really Have to Wait 24 Hours for a Crawl Rate Change to Take Effect?

John Mueller Sep 30, 2019 ★★★

John Mueller indicated that changing Googlebot's crawl rate via Search Console takes approximately one day to be taken into account.

Content Crawl & Indexing AI & SEO Pagination & Structure Web Performance Search Console

Can Old Content Actually Hurt a New Website That Republishes It?

John Mueller Sep 30, 2019 ★★★

John Mueller explained on Twitter that there's no problem if content is older than the launch date of the site hosting it (example: a new domain name recovers content from a previous, now-abandoned address).

Content AI & SEO JavaScript & Technical SEO Domain Name Social Media

Do Google Reviews on Your Site Really Influence Your SEO Performance?

John Mueller Sep 27, 2019 ★★★

Displaying Google reviews on a site will not affect its ranking. Using review markup on a company's homepage will not display rich results unless the content is unique and relevant to other parts of the site.

Domain Age & History Content Local Search

Do incorrect structured data really penalize your Google ranking?

John Mueller Sep 27, 2019 ★★★

Incorrect structured data does not affect ranking but can prevent the display of rich results in search. It is advisable to fix errors to improve visibility.

Domain Age & History Structured Data AI & SEO Pagination & Structure

Is merging multiple pages into one a smart move for SEO?

John Mueller Sep 27, 2019 ★★

When merging multiple pages into one, the new content will take time to stabilize regarding ranking. This practice is generally beneficial for creating a strong page on a given topic.

Domain Age & History Content Pagination & Structure

Are backlinks to category pages really risk-free for rankings?

John Mueller Sep 27, 2019 ★★

Backlinks to specific pages, such as category pages, are not an issue as long as they are obtained naturally.

Domain Age & History Links & Backlinks

Are timed redirects reliable for SEO?

John Mueller Sep 27, 2019 ★★

Googlebot may or may not capture timed redirects, like those that trigger after 30 seconds, which may not be seen as a reliable method.

Crawl & Indexing AI & SEO Redirects

Can product reviews hosted on your site really generate rich snippets?

John Mueller Sep 27, 2019 ★★★

For product reviews integrated from sources like Google My Business, these rich results will show up while company-owned reviews will not display if hosted on their own site.

Structured Data E-commerce Local Search

Should you really use multiple H1 tags on the same page?

John Mueller Sep 27, 2019 ★★★

It is possible to use multiple H1 tags on a web page. HTML5 allows it without negatively impacting rankings.

Domain Age & History Content

Is it true that Google doesn't penalize duplicate content?

John Mueller Sep 27, 2019 ★★★

There is no penalty for having the same content on multiple platforms, but competing versions could impact the visibility of your content as they compete against each other.

Content AI & SEO

Do Google's Core Updates only affect content and backlinks?

John Mueller Sep 27, 2019 ★★

Google's Core Updates affect the underlying ranking algorithms, which are based on many signals, not just on content or links.

Algorithms Content Links & Backlinks

Can Googlebot really crawl user-initiated events?

John Mueller Sep 27, 2019 ★★★

Googlebot generally cannot explore user-initiated events such as SQL events or JavaScript events. To show this content to Googlebot, it is recommended to use dynamic rendering or HTML snapshots.

Content Crawl & Indexing JavaScript & Technical SEO

Should you really limit keywords on category pages to avoid penalties?

John Mueller Sep 27, 2019 ★★★

Avoid overusing keywords on category pages so that Google's algorithms do not consider it as keyword stuffing, which could negatively affect rankings.

Algorithms Domain Age & History AI & SEO

How does the internal linking of categories truly influence their ranking in Google?

John Mueller Sep 27, 2019 ★★

Category pages must be well-linked within the site to highlight their importance, which can help Google rank them better.

Domain Age & History AI & SEO Links & Backlinks

Is it really necessary to use the exact keywords from user queries to rank?

John Mueller Sep 27, 2019 ★★★

To rank in search results, it is important to use words and phrases on your site that your users employ in their searches.

Content

Is it really essential to centralize all your content on a single platform to improve rankings?

John Mueller Sep 27, 2019 ★★

It is recommended to centralize your main content on a single platform to concentrate associated signals and enhance authority on a specific topic.

Content

Is it true that including your brand name in title tags really matters?

John Mueller Sep 26, 2019 ★★

Including the brand name in title tags can be beneficial, as Google attempts to automatically add it for context if it is not already present.

Content AI & SEO