What does Google say about SEO?

Can Web Stories Really Boost Your SEO?

Ryan Warrender May 18, 2021 ★★

Google encourages creators to help readers discover Web Stories through entry points on their own sites. Specific design elements help readers instantly recognize the Web Stories.

Domain Age & History AI & SEO

How does integrating a web reader enhance SEO engagement?

Ryan Warrender May 18, 2021 ★★

Integrating the web reader on your site allows users to browse through multiple stories and customize which story to display next. When stories are easy to discover, views and engagement rise.

Domain Age & History JavaScript & Technical SEO Local Search

How Is Google Ads Turning Web Stories into Lucrative Opportunities?

Ryan Warrender May 18, 2021 ★★

Google Ad Manager and AdSense have introduced programmatic advertising support for Web Stories, allowing publishers to easily activate monetization and generate more revenue from their stories.

Domain Age & History AI & SEO

Why Do Links Need to Be Impeccably Formed for Google?

John Mueller May 18, 2021 ★★

For Google to understand links, they must be well-formed HTML elements and point to reasonable and retrievable URLs. Google uses these links to discover new pages, both internal and external to the site.

Domain Age & History AI & SEO Links & Backlinks Domain Name

How does technical SEO enhance crawling and indexing?

John Mueller May 18, 2021 ★★★

Technical SEO primarily involves enabling search engines to retrieve HTML pages and understand the content hosted within them. Search engines need to first know the URLs, then crawl them (retrieve them like with wget or cURL), and finally index them ...

Domain Age & History Content Crawl & Indexing AI & SEO JavaScript & Technical SEO Domain Name

Why should you hire an SEO expert right from the start of your project?

John Mueller May 18, 2021 ★★

For a site that needs to be highly visible in search engines, it is highly recommended to work with an SEO expert to discuss the project from the very beginning. This allows you to identify and avoid potential challenges (such as managing login pages...

Domain Age & History AI & SEO

How do structured data transform your SEO strategy?

John Mueller May 18, 2021 ★★★

Search engines use machine-readable elements called structured data to interpret content. These elements indicate which pages to index or ignore and provide information such as the type of content (recipe, event) and its specific attributes (cooking ...

Domain Age & History Content Crawl & Indexing AI & SEO

Is Google crawling more efficiently thanks to HTTP/2?

John Mueller May 18, 2021 ★★★

Google has activated HTTP/2 crawling to make the crawl more efficient. With HTTP/2, Googlebot opens a single TCP connection and can effectively request multiple files in parallel. Google now crawls more than half of all URLs with HTTP/2, significantl...

Crawl & Indexing HTTPS & Security AI & SEO Domain Name PDF & Files

How Does HTTP/2 Really Affect Your SEO Crawl Budget?

John Mueller May 18, 2021 ★★★

HTTP/2 crawling allows Google to request more URLs with a similar load on servers, thus enhancing the crawl budget. To take advantage of this, simply enable HTTPS and HTTP/2 support on your web server. The decision to crawl in HTTP/2 depends on serve...

Crawl & Indexing HTTPS & Security AI & SEO Domain Name

How do structured data truly impact your SEO visibility?

John Mueller May 18, 2021 ★★★

Providing additional information through structured data does not increase the site's ranking in search, but it allows pages to be presented more prominently in search results when users look for them.

Domain Age & History AI & SEO

Why is JSON-LD becoming essential for SEO experts?

John Mueller May 18, 2021 ★★★

Over the past year, JSON-LD has emerged as the most popular way for websites to provide structured data. All modern metadata specific to Google's search can be provided through JSON-LD and the schema.org vocabulary.

Structured Data AI & SEO JavaScript & Technical SEO

How do video segments really impact search results?

John Mueller May 18, 2021 ★★★

The Clip markup enables a web page to provide information about segments or clips of a video. These segments can be shown directly in search results. It's simply a matter of providing a text tag, a start time, and a URL that points directly to that t...

Domain Age & History Mobile SEO Domain Name Local Search

Why is Schema.org essential for your SEO strategy?

John Mueller May 18, 2021 ★★

Schema.org is a globally accepted standard and an open vocabulary for expressing information. Launched 10 years ago, it has become an important part of the open web infrastructure. It provides a stable foundation for building websites in the long ter...

Content Structured Data AI & SEO Pagination & Structure

How does the Seek markup enable Google to enhance video analysis for SEO?

John Mueller May 18, 2021 ★★★

The Seek markup allows Google to utilize machine learning to analyze video content and automatically determine relevant segments. You simply need to instruct Google on how to create a link to an arbitrary timestamp in the video, and Google takes care...

Content AI & SEO Links & Backlinks Mobile SEO

Why is it essential to verify site ownership before using Search Console?

John Mueller May 18, 2021 ★

To use Search Console, you first need to verify the ownership of the website you are working on. If someone is already working on the site's SEO, it's simply a matter of asking to be added to the site.

AI & SEO Search Console

How does the Crawl Stats report change your approach to SEO analysis?

John Mueller May 18, 2021 ★★

The new Crawl Stats report in Search Console provides insights into crawling: how many requests were made, what responses the servers returned, and availability issues. This makes it easier to recognize changes and analyze problems without having to ...

Crawl & Indexing AI & SEO PDF & Files Search Console

Should you standardize meta descriptions for users and Googlebot?

Martin Splitt May 18, 2021 ★★★

Serving a generic meta description to users while providing individual meta descriptions to Googlebot as part of dynamic rendering is not considered clear cloaking. However, it's preferable to serve the same meta information (titles and descriptions)...

Content Crawl & Indexing AI & SEO JavaScript & Technical SEO Penalties & Spam

How do Core Web Vitals actually impact your SEO rankings?

John Mueller May 18, 2021 ★★★

Search Console features a Page Experience report that provides a summary of URLs deemed good as well as insights into other components of the Page Experience ranking factor. Good URLs are those that meet the recommended thresholds for each of the Cor...

Domain Age & History HTTPS & Security AI & SEO Mobile SEO Domain Name Pagination & Structure Web Performance Search Console

Are absolute and relative URLs truly equivalent for pagination?

Martin Splitt May 18, 2021 ★★

For JavaScript pagination, there is no difference for Google between using absolute URLs (\/topic?page=2) or relative ones (?page=2). Crawling issues related to parameters, such as infinite crawl spaces, apply in both scenarios.

Domain Age & History Crawl & Indexing JavaScript & Technical SEO Domain Name Pagination & Structure

Why does the lack of content after rendering lead to incorrect canonicalization?

Martin Splitt May 18, 2021 ★★★

When rendering fails and Googlebot encounters an empty page, it may incorrectly canonicalize it to other pages without content, including soft 404s. This occurs when critical resources do not load in time during the rendering process.

Domain Age & History Content Crawl & Indexing JavaScript & Technical SEO