What does Google say about SEO?

Why do unknown URLs show up in Search Console?

Google Jun 24, 2021 ★★

When unknown URLs show up in Search Console, they are usually submitted via a sitemap by mistake, either by the current administrator or a previous one. Checking the sitemap history can help identify the source.

Domain Age & History Crawl & Indexing AI & SEO Domain Name Search Console

Why should you check all your templates for noindex errors?

Google Jun 24, 2021 ★★

When persistent noindex errors occur, it's essential to check all page templates on the site, not just a few samples. Different templates might have varying configurations that cause errors.

Domain Age & History Crawl & Indexing

Why do rankings fluctuate even when there are no content changes?

Google Jun 24, 2021 ★★

Significant ranking fluctuations can happen even without any changes to the content. This is normal system behavior. The best approach remains to continue creating quality content and providing good service.

Content

Why should your AMP content align with the canonical page?

Google Jun 24, 2021 ★★★

According to the AMP guidelines for Google Search, the content displayed and the possible actions on an AMP page should be as similar as possible to the corresponding canonical page. AMP lead pages that redirect to non-AMP pages can be problematic.

Domain Age & History Content Crawl & Indexing AI & SEO Mobile SEO Redirects

How are Page Experience signals reshaping ranking in Google News?

Google Jun 24, 2021 ★★★

With the change in criteria for the Top Stories carousel, all pages are now eligible (not just AMP), and Page Experience signals are being utilized as ranking factors for all pages.

Domain Age & History Discover & News Mobile SEO

Why Doesn't Google Publicly Address Violations of SEO Guidelines?

Google Jun 24, 2021 ★★

Google never publicly comments on whether a specific site violates quality guidelines. To report spam, use the spam report form instead of asking questions in forums.

AI & SEO JavaScript & Technical SEO Penalties & Spam

Is Quality Content Really the Only SEO Pillar According to Google?

Google Jun 24, 2021 ★★★

There is no secret SEO technique. The only valid recommendation is to continuously create good content that users appreciate, which enhances the reputation that Google can capture and reflect in rankings.

Content AI & SEO

How does Google actually use spam reports to refine its SEO algorithms?

Google Jun 24, 2021 ★★★

The spam reports sent to Google are not processed one by one. They are used collectively to identify patterns and improve the automated spam detection algorithms.

Algorithms AI & SEO JavaScript & Technical SEO Penalties & Spam

Is it true that Google claims subdomains and subdirectories have no SEO impact?

Google Jun 24, 2021 ★★★

Google has never announced that subdomains or subdirectories would be disadvantaged in SEO. The choice between the two can be made based on site management needs and user experience, not for SEO reasons.

AI & SEO JavaScript & Technical SEO Domain Name

Is using text-overflow:ellipsis a mistake for your SEO strategy?

Google Jun 24, 2021 ★★★

Using text-overflow:ellipsis can be viewed as hidden text and is not recommended. The truncated text remains indexable and may appear in search results, but users cannot see it, leading to a poor experience. It's advisable to ensure consistency betwe...

Content Crawl & Indexing AI & SEO Mobile SEO

How will the rollout of Page Experience influence your SEO strategy?

John Mueller Jun 23, 2021 ★★★

The rollout of the Page Experience ranking change began recently and will be fully deployed for all URLs by the end of August 2021. This phased update means that a site typically won't see its visibility in search results change overnight, but rather...

Domain Age & History AI & SEO Domain Name

Can Core Web Vitals Be Improved During the Page Experience Rollout?

John Mueller Jun 23, 2021 ★★

The gradual deployment of Page Experience enables work on improving Core Web Vitals metrics to continue even after the deployment starts, especially if the site does not achieve the desired results on these indicators.

Domain Age & History AI & SEO Web Performance

How do 28 days of CrUX data impact your Core Web Vitals in Search Console?

John Mueller Jun 23, 2021 ★★

The data shown in Search Console regarding Core Web Vitals is based on the Chrome User Experience Report and is aggregated over a 28-day period.

Web Performance Search Console

How does the Cumulative Layout Shift change the game?

John Mueller Jun 23, 2021 ★★

The announced changes regarding Cumulative Layout Shift (CLS) are now active in all testing tools and in Search Console.

AI & SEO Web Performance Search Console

How can RSS feeds enhance your SEO strategy?

John Mueller Jun 23, 2021 ★★★

Google utilizes RSS feeds in a manner similar to sitemaps to optimize crawling and ensure that no updates on a website go unnoticed. This usage remains unchanged.

Crawl & Indexing AI & SEO Search Console

Why should you link RSS feeds from the head of your pages for better SEO?

John Mueller Jun 23, 2021 ★★

RSS feeds should be linked from the head section of the pages. The feed title may be visible to users in certain contexts, so it's advisable to check that it accurately represents the content of the feed.

Domain Age & History Content AI & SEO

Does WebSub really speed up your SEO updates?

John Mueller Jun 23, 2021 ★★

To accelerate the dissemination of updates via RSS, Google recommends using WebSub, which is also supported for Google Search.

AI & SEO

How Do Core Updates Really Impact Your SEO?

John Mueller Jun 23, 2021 ★★

Core Updates are essential updates to the core systems of Google search. Websites may experience changes in how they appear in search results following these updates.

Algorithms AI & SEO

Is Machine Learning Really the End of SEO?

John Mueller Jun 23, 2021 ★★★

The announcement of MUM and other machine learning technologies does not mark the end of SEO. These modern tools facilitate the work of SEOs, and specific activities will evolve rather than disappear.

Content AI & SEO JavaScript & Technical SEO

How could reevaluating your use of synonyms in SEO transform your current strategy?

John Mueller Jun 23, 2021 ★★★

With modern machine learning technologies, there will be less or a reduced need to include every possible synonym or words with identical or similar meanings in the content.

Content AI & SEO