What does Google say about SEO?

How do manual actions affect your SEO ranking?

Google Jul 08, 2021 ★★★

Google issues a manual action against a site when a member of the Web Spam team determines that the pages do not comply with the quality guidelines for webmasters. The affected pages or the entire site will be ranked lower or omitted from search resu...

Domain Age & History Images & Videos JavaScript & Technical SEO Penalties & Spam

How does Google really detect spam in its search results?

Google Jul 08, 2021 ★★★

Google's algorithms are highly effective at detecting spam. In most cases, Google automatically identifies spam and removes it from search results. Manual actions are taken only in specific cases to safeguard the quality of the index.

Algorithms Crawl & Indexing AI & SEO JavaScript & Technical SEO Penalties & Spam

Why should website owners stay alert to potential hacks?

Google Jul 08, 2021 ★★

The website owner remains responsible for all content published, whether the site has been hacked or not. If the site contains spammy content due to hacking, it must be cleaned up to resolve the manual action.

Domain Age & History Content AI & SEO JavaScript & Technical SEO Penalties & Spam

What SEO mistakes can trigger manual actions from Google?

Google Jul 08, 2021 ★★★

Manual actions can be issued for: pure spam, user-generated spam, spammy free hosting, misleading or incorrect structured data, unnatural links to or from the site, low-quality content without added value, cloaking, significant incompatibility betwee...

Domain Age & History Content Discover & News JavaScript & Technical SEO Links & Backlinks Mobile SEO Penalties & Spam Redirects

How do Google's manual actions impact your site's visibility?

Google Jul 08, 2021 ★★★

If a site is affected by a manual action, Google will notify the owner in the Manual Actions report of the Search Console and in the message center of the Search Console.

Domain Age & History AI & SEO Penalties & Spam Search Console

What steps should you take to successfully appeal a Google manual action?

Google Jul 08, 2021 ★★★

To resolve a manual action: follow the information in the report to understand and correct the issue, extend the changes to all affected pages, and then submit a review request. In this request, indicate the exact issue, describe the measures taken, ...

Domain Age & History PDF & Files Penalties & Spam Search Console

Why does Google take so long to process your review requests?

Google Jul 08, 2021 ★★

Review requests can take several weeks. In the meantime, continue working normally on the site. Resubmitting the same request before a final decision will neither change the outcome nor speed up the review process.

AI & SEO Web Performance

How can you optimize your SEO reconsideration request for Google?

Google Jul 08, 2021 ★★

For an effective reconsideration request: understand the problem by consulting the help center, meticulously check the entire site as examples may be present across multiple pages, and detail the changes made while acknowledging your understanding of...

Domain Age & History AI & SEO

How does Google manage to uncover 40 billion spam pages daily?

Duy Nguyen Jul 06, 2021 ★★★

Google uncovers around 40 billion spam pages daily (with a B). Despite this massive volume, less than 1% of search queries lead to a spam page thanks to the detection and removal systems in place.

Domain Age & History AI & SEO JavaScript & Technical SEO Penalties & Spam

How is Google's machine learning transforming the fight against SEO spam?

Duy Nguyen Jul 06, 2021 ★★★

Google employs highly effective and comprehensive machine learning models to automatically detect and address the majority of obvious spam. These models are trained on years of data and signals accumulated by Google.

AI & SEO JavaScript & Technical SEO Penalties & Spam

What triggers Google to send partial spam notifications?

Duy Nguyen Jul 06, 2021 ★★★

For websites containing both high-quality content and sections overwhelmed by spam (such as forums, guestbooks, comments), Google sends notifications through Search Console to allow the webmaster to clean up these sections without penalizing the enti...

Content AI & SEO JavaScript & Technical SEO Penalties & Spam Search Console

How is Google combating customer support scams?

Duy Nguyen Jul 06, 2021 ★★

Google has considerably cut down on scams involving fake customer support numbers since 2018, protecting hundreds of millions of queries. Fraudulent sites publishing false numbers are systematically downgraded.

AI & SEO Links & Backlinks

Why Did Google Send So Many Search Console Messages?

Duy Nguyen Jul 06, 2021 ★★

In 2020, Google sent over 140 million messages to website owners via Search Console, mostly to newly registered sites in the tool. This reflects the increase in online presence during the pandemic.

Domain Age & History AI & SEO Search Console

How essential is Search Console in fighting against SEO hacks?

Duy Nguyen Jul 06, 2021 ★★★

Google strongly recommends signing up for Search Console because the tool instantly notifies owners in case of a hack or detected issue. Google is very effective and quick at identifying hacked sites.

Domain Age & History AI & SEO JavaScript & Technical SEO Search Console

Is it true that outdated CMS can leave your site vulnerable to hacking?

Duy Nguyen Jul 06, 2021 ★★★

Hacking spam remains a major issue primarily caused by sites using outdated versions of CMS or outdated plugins/templates. Many hacks utilize tools and scripts that were discovered 5-6 years ago.

Domain Age & History JavaScript & Technical SEO Penalties & Spam

How does Google really handle spam reports?

Duy Nguyen Jul 06, 2021 ★★

Google very frequently examines spam reports submitted by users. If a competitor is using spam techniques, it can be reported through the spam report form or the webmaster help forum.

Content AI & SEO JavaScript & Technical SEO Penalties & Spam Search Console

Is it a mistake to focus solely on one external metric for SEO?

Duy Nguyen Jul 06, 2021 ★★★

Google does not use certain external metrics that webmasters try to improve. Spending time and money on enhancing a specific external score never works to boost rankings and wastes resources that should be invested in the actual improvement of the si...

AI & SEO

Why Does Google Rely on Hundreds of Ranking Signals?

Duy Nguyen Jul 06, 2021 ★★★

Google uses hundreds of different ranking signals to evaluate and rank pages. Concentrating on improving just one factor does not enhance the overall ranking because the system is multifactorial.

Domain Age & History AI & SEO

How does Google narrow down results to just 10,000 before reordering them?

Gary Illyes Jul 06, 2021 ★★★

Ranking works by first retrieving relevant results from the index, then limiting the set to about 1,000-10,000 results by applying basic signals (PageRank, topical relevance). After that, advanced algorithms like RankBrain reorder this restricted set...

Algorithms Domain Age & History Crawl & Indexing AI & SEO Links & Backlinks

How do floating numbers change the SEO results ranking?

Gary Illyes Jul 06, 2021 ★★

Each result receives a numerical score (floating point, not integer) based on the signals collected. Results are ranked in descending order of this score. Algorithms like RankBrain multiply these scores to reorder the results.

Algorithms AI & SEO Links & Backlinks