What does Google say about SEO?

Search through official Google statements about search engine optimization

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9260 statement(s) found
Why Doesn’t Google Index All Your Pages?
John Mueller Aug 14, 2021 ★★★
It is completely normal for Google not to index every single page of a website. Indexing naturally fluctuates, and no website, regardless of its size, sees 100% of its pages indexed. This is not necessarily a problem to address.
Domain Age & History Crawl & Indexing AI & SEO
Could non-indexing signal a deeper quality issue with your site?
John Mueller Aug 14, 2021 ★★★
For small sites, if a significant percentage of pages is not indexed, the issue is usually related to the overall quality of the site rather than technical problems. Modern CMSs are technically sound, so the focus should be on the quality of the cont...
Domain Age & History Content Crawl & Indexing
Should you redirect malware-infected pages to the homepage after an attack?
John Mueller Aug 14, 2021 ★★
After a malware attack that creates thousands of pages, using 404 pages or redirecting to the homepage produces similar results. Redirects to the homepage are treated as soft 404s. The key is to focus on the important pages and allow the rest to reso...
Domain Age & History E-commerce AI & SEO Redirects
Can Geotargeting Really Boost Your Local SEO?
John Mueller Aug 14, 2021 ★★★
Geotargeting through Search Console helps with ranking only when Google detects that a user is searching for something local. For global content like movie reviews, geotargeting usually does not provide any benefits, as there is no local intent in th...
Domain Age & History Content AI & SEO Local Search Search Console
Why doesn’t Google remove negative reviews?
John Mueller Aug 14, 2021 ★★
Google does not manually remove or lower the ranking of content simply because it contains false information about a site or business, except in critical fields like finance or health. Reputation management relies on creating positive content and str...
Content AI & SEO JavaScript & Technical SEO Domain Name Local Search
Does hreflang really weaken your SEO in competitive markets?
John Mueller Aug 14, 2021 ★★★
With hreflang, each country URL must be indexed and ranked separately. If you create multiple country versions of the same page in a highly competitive market, it lessens the relative strength of your pages compared to competition that focuses everyt...
Domain Age & History Crawl & Indexing Domain Name International SEO
Is HTTPS truly essential for ranking well on Google?
Patrick Kettner Aug 10, 2021 ★★★
Using HTTPS is a fundamental criterion for Page Experience. The page must be served over HTTPS, the canonical tag must point to the HTTPS version, and HTTP traffic must be automatically redirected to HTTPS.
Domain Age & History Crawl & Indexing HTTPS & Security
Why is Page Experience divided into two crucial elements for SEO?
Patrick Kettner Aug 10, 2021 ★★★
Page Experience comprises two parts: Core Web Vitals and checks not related to Core Web Vitals (HTTPS, mobile-friendliness, absence of intrusive interstitials).
Domain Age & History HTTPS & Security Mobile SEO Web Performance
How does the annual revision of Page Experience criteria affect your SEO strategy?
Patrick Kettner Aug 10, 2021 ★★★
The individual metrics and measurements that make up Page Experience are reviewed and updated each year by Google to ensure they remain relevant.
Domain Age & History
Why is HTTPS essential for SEO today?
Patrick Kettner Aug 10, 2021 ★★
HTTPS prevents any alteration of the information viewed by users through man-in-the-middle attacks and enhances user privacy against eavesdropping on their network.
HTTPS & Security AI & SEO Web Performance
How has mobile-friendliness reshaped the SEO landscape?
Patrick Kettner Aug 10, 2021 ★★
The concept of mobile-friendliness is a metric introduced by Google Search in 2016. It’s a specific list of issues that cause poor user experiences on mobile devices.
AI & SEO Mobile SEO
How can you ensure that your site is truly mobile-friendly?
Patrick Kettner Aug 10, 2021 ★★★
To be mobile-friendly, the content must have: readable text (not too small), easily touchable links, a configured viewport meta tag, and minimum height and width for clickable elements.
Content Links & Backlinks Mobile SEO
Why should you remove Flash and Quicksilver plugins from your websites?
Patrick Kettner Aug 10, 2021 ★★
Parts of a website that depend on plugins like Flash or Quicksilver must be removed to pass the mobile-friendliness test, as these plugins are deprecated.
Mobile SEO PDF & Files
How do intrusive interstitials affect your SEO?
Patrick Kettner Aug 10, 2021 ★★★
Googlebot detects intrusive interstitials that block the page and create a poor experience. It's important to avoid covering the entire page with irrelevant content or forcing the closure of an interstitial before interaction.
Domain Age & History Content Crawl & Indexing AI & SEO
Does Google really allow certain interstitials on your site and why?
Patrick Kettner Aug 10, 2021 ★★★
Legal interstitials are not penalized: privacy policies, cookie notifications, login prompts for sites that require them, or content that necessitates a subscription. Googlebot recognizes them as legitimate.
Content Crawl & Indexing AI & SEO Web Performance
Is Search Console truly the key to mastering page experience in SEO?
Patrick Kettner Aug 10, 2021 ★★★
Search Console is the centralized tool for checking, tracking, and staying updated on all aspects of Page Experience relevant to your web pages. It includes a specific Page Experience report.
Domain Age & History Search Console
Does using AMP really simplify Page Experience compliance?
Patrick Kettner Aug 10, 2021 ★★
Sites that use AMP reduce their technical burden of tracking these individual checks. If you're already using AMP, all these criteria are likely already being met.
Domain Age & History Content Mobile SEO
Why is Page Experience crucial for the Top Stories carousel?
Patrick Kettner Aug 10, 2021 ★★
Page Experience is one of the criteria that determine which pages appear in Google's new Top Stories carousel.
Domain Age & History AI & SEO
How Long Does It Take to Recover Your Rankings After a Server Outage?
John Mueller Aug 09, 2021 ★★★
John Mueller indicated on Reddit that generally, if a site has experienced a server downtime issue for a certain period of time, its return to search results once the situation is resolved is faster than the potential disappearance of certain pages d...
Domain Age & History Content AI & SEO JavaScript & Technical SEO Pagination & Structure
Do Google Core Updates Really Impact Image Search and Local SEO?
Danny Sullivan Aug 09, 2021 ★★★
Danny Sullivan indicated on Twitter that the search engine's "core updates" could sometimes impact Google's image search engine as well as (more rarely) local searches...
Algorithms Domain Age & History Content Discover & News Featured Snippets & SERP AI & SEO Images & Videos Local Search Social Media
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