What does Google say about SEO?

How can PageSpeed Insights transform your SEO strategy?

Patrick Kettner Sep 21, 2021 ★★

PageSpeed Insights is a hosted version of the Lighthouse tool integrated into Chrome DevTools. It shows how your pages perform in a testing environment configured according to the connection speed and average performance of current web user devices.

Domain Age & History Web Performance Search Console

Why does a URL need to be online for at least a month to be included in the CrUX Report?

Patrick Kettner Sep 21, 2021 ★★

A URL must be live for more than a month to be included in the Chrome User Experience Report and to display the actual results of the Core Web Vitals.

AI & SEO Domain Name Web Performance Local Search

Do Core Web Vitals really lack success thresholds?

Patrick Kettner Sep 21, 2021 ★★★

For all Core Web Vitals in Page Experience, there is no concept of success or failure. These metrics serve as guides. Search uses them to create relative performance differences between URLs and see how they perform in relation to each other.

Domain Age & History Domain Name Web Performance Search Console

Is it true that a FID under 100ms can enhance user experience for most visitors?

Patrick Kettner Sep 21, 2021 ★★★

A good target is to have around 75% of site visitors experiencing a First Input Delay of less than 100 milliseconds. 100ms is the threshold at which interfaces are perceived as instantaneous. Between 100-300ms becomes problematic, and beyond 300ms cr...

AI & SEO Pagination & Structure Web Performance

Is it possible for FID to be non-existent without user engagement?

Patrick Kettner Sep 21, 2021 ★★

It is not guaranteed to have an FID value because it is based on user interaction. If the page has nothing interactive or if users never click on buttons or fields, no FID value will be recorded.

Domain Age & History AI & SEO Mobile SEO Web Performance

How can you effectively measure FID on new pages?

Patrick Kettner Sep 21, 2021 ★★

For new pages or URLs not included in the Chrome User Experience Report, it is possible to measure FID yourself by adding JavaScript that uses the same APIs. Core Web Vitals can be accessed through JavaScript PerformanceObservers.

Domain Age & History AI & SEO JavaScript & Technical SEO Domain Name Web Performance Search Console

How can managing JavaScript effectively boost your FID?

Patrick Kettner Sep 21, 2021 ★★★

FID issues are linked to JavaScript running on the page. All code executes on the same thread by default, so the browser can only do one thing at a time. Any code that takes longer to run blocks everything else, including user actions.

Domain Age & History AI & SEO JavaScript & Technical SEO Web Performance

Why should you optimize JavaScript for SEO?

Patrick Kettner Sep 21, 2021 ★★★

If you're experiencing FID issues, check if you're loading too much JavaScript. Any file larger than 200 kilobytes is likely too bulky. Code splitting is recommended to break the code into smaller chunks.

JavaScript & Technical SEO PDF & Files Web Performance

What SEO benefits can you gain by using async and defer attributes on your scripts?

Patrick Kettner Sep 21, 2021 ★★★

Non-essential code for page loading should use the async or defer attributes on the script tag. Defer indicates that the script will not change the layout and will not block rendering. Async goes further by not blocking on any other script.

Domain Age & History AI & SEO

Are You Splitting Your Tasks to Enhance FID?

Patrick Kettner Sep 21, 2021 ★★★

A long task is any task that takes more than 50 milliseconds to complete. If you're experiencing FID issues, reviewing your long tasks is a great starting point. Long tasks are highlighted in Chrome DevTools and can be programmatically accessed via P...

AI & SEO Web Performance Search Console

How Does Google Really Assess the Overall Quality of a Website?

John Mueller Sep 20, 2021 ★★★

John Mueller explained on Twitter that the overall concept of website quality, in Google's eyes, is primarily defined by analyzing all pages of a site, not just those that are not indexed: "when it comes to overall site quality, it's not the quality ...

Domain Age & History Content Crawl & Indexing AI & SEO Social Media Search Console

Can Changing Your CMS Theme Really Impact Your SEO Rankings?

John Mueller Sep 20, 2021 ★★★

John Mueller explained in an SEO video that changing the theme on your CMS (WordPress, Drupal, Prestashop, or others) can impact your SEO, depending on the changes that are made. For example, the management of Hn tags, internal linking, page load tim...

Domain Age & History Content AI & SEO Pagination & Structure Web Performance

Should You Ignore Mobile Compatibility Errors in Search Console When Manual Tests Pass?

John Mueller Sep 20, 2021 ★★★

John Mueller explained that if you have error messages in the mobile compatibility report of Search Console, you should disregard them if the URLs indicated as faulty successfully pass the mobile-friendly test of the search engine.

Algorithms Domain Age & History Content AI & SEO Mobile SEO Domain Name Search Console

Should you separate transactional and informational pages to enhance SEO?

John Mueller Sep 17, 2021 ★★★

Pages that combine transactional and informational intent can pose problems. Google may struggle to determine the primary intent. It is recommended to separate this content onto two distinct pages to clarify intent and improve positioning.

Domain Age & History Content

How does Google differentiate between singular and plural search intents?

John Mueller Sep 17, 2021 ★★

Google's systems can interpret singular and plural queries differently. The plural form may indicate a search for multiple products, while the singular form indicates a specific product page. This interpretation can evolve over time and may be season...

Domain Age & History E-commerce AI & SEO

Is it necessary to add a lot of text on e-commerce category pages?

John Mueller Sep 17, 2021 ★★★

There is no word count limit imposed by Google. For category pages, a few sentences are generally sufficient to provide context. If product names are clear, additional text is often not necessary.

Domain Age & History Content E-commerce AI & SEO

Is it true that Google tolerates partial content duplication between blogs and category pages?

John Mueller Sep 17, 2021 ★★

Duplicating one or two paragraphs between a blog article and a category page poses absolutely no issue. Only massive content duplication across the entire site would be problematic.

Domain Age & History Content Discover & News AI & SEO

Why do index updates take so long?

John Mueller Sep 17, 2021 ★★

The index coverage report in Search Console is updated approximately twice a week. Redirects and page mergers may take longer to appear because Google must first determine the canonicalization.

Domain Age & History Crawl & Indexing AI & SEO Redirects Search Console

Should you be concerned about low-quality pages affecting your overall SEO?

John Mueller Sep 17, 2021 ★★

When Google assesses the overall quality of a site, it’s a lengthy process. Adding new pages to an existing site will be evaluated in the context of the entire site, which takes time.

Domain Age & History Content AI & SEO

Does Link Traffic Really Impact Its SEO Value?

John Mueller Sep 17, 2021 ★★★

Google does not use the traffic generated by a link or the probability that a user will click on it to evaluate the value of that link. Links sometimes serve as simple references without requiring a click.

Links & Backlinks