What does Google say about SEO? /
Quick SEO Quiz

Test your SEO knowledge in 3 questions

Less than 30 seconds. Find out how much you really know about Google search.

🕒 ~30s 🎯 3 questions 📚 SEO Google

Official statement

Currently, it is not technically possible to define different site names by subdirectory. Google does not support individual site names for each directory of a domain.
31:14
🎥 Source video

Extracted from a Google Search Central video

⏱ 35:26 💬 EN 📅 29/02/2024 ✂ 12 statements
Watch on YouTube (31:14) →
Other statements from this video 11
  1. 12:14 Pourquoi les fichiers JavaScript ne sont-ils pas indexés comme des pages web par Google ?
  2. 12:45 Faut-il s'inquiéter des pages indexées re-crawlées ?
  3. 13:49 Pourquoi l'indexation de votre site n'est-elle pas garantie par Google ?
  4. 17:58 Pourquoi miser sur les données terrain plutôt que sur les données lab pour les Core Web Vitals ?
  5. 22:42 Pourquoi le crawl et l'indexation sont-ils des processus distincts en SEO ?
  6. 23:46 Pourquoi Google ignore-t-il une partie du contenu des sites ?
  7. 25:21 Pourquoi les validations de corrections SEO demandent-elles autant de temps ?
  8. 27:30 Pourquoi les scores Lighthouse fluctuent-ils à chaque test SEO ?
  9. 29:36 Pourquoi utiliser la balise noindex dans votre stratégie SEO ?
  10. 33:48 Pourquoi Google recommande-t-il d'afficher uniquement les éléments existants ?
  11. 34:21 Pourquoi Google se focalise-t-il sur les noms de domaine ?
📅
Official statement from (2 years ago)
TL;DR

Google does not support different site names for each subdirectory. This means that all sections of a site share the same overall name. The implication? Attempts to differentiate by subdirectory are pointless.

What you need to understand

What does this mean for SEO?<\/h3>

This statement means that efforts to customize site titles for specific sections will not be recognized by Google. This leads to brand uniformity across the domain.<\/p>

  • One site name for the entire domain.<\/li>
  • Neutral impact on the ranking<\/strong>, potential impact on user experience<\/strong>.<\/li><\/ul>

    Is this applicable to all domains?<\/h3>

    Yes, this applies to all domains, whether large or small, new or established. Google makes no exceptions regarding subdirectories.<\/p>

    Whether you manage a complex or simple site, the rule is universal and affects all attempts to segment by directory.<\/p>

SEO Expert opinion

Is this statement consistent with observed practices?<\/h3>

Yes, it aligns with what has been observed in the field. Site names remain constant regardless of subdirectory structure. This is part of Google's simplification philosophy.<\/p>

What adjustments can we consider?<\/h3>

Focus on a solid content strategy across the entire domain. Optimize meta descriptions and page titles for each section instead of worrying about site names.<\/p>

Do not underestimate<\/strong> the importance of clear navigation and well-designed internal links.<\/p>

Practical impact and recommendations

What actionable steps should be taken?<\/h3>

Ensure that your site name accurately reflects your overall brand. Use page titles and meta descriptions to differentiate sections.<\/p>

  • Check the consistency of your site name across all sections.<\/li>
  • Optimize the titles of each page individually.<\/li>
  • Enhance navigation and internal links.<\/li><\/ul>

    What mistakes should be avoided?<\/h3>

    Do not waste time trying to manipulate naming structures by directory. This approach will not bring any SEO benefit and could even dilute your branding efforts.<\/p>

    Understanding this limitation well may involve strategic adjustments. For optimal implementation, consider seeking help from a specialized SEO agency.<\/div>

❓ Frequently Asked Questions

Les sous-domaines sont-ils affectés par cette règle ?
Non, cette règle concerne uniquement les sous-répertoires, pas les sous-domaines.
Ce changement pourrait-il affecter le classement ?
Il n'affecte pas directement le classement, mais peut influencer l'expérience utilisateur si mal géré.
Google prévoit-il de changer cela à l'avenir ?
Aucune annonce n'a été faite par Google concernant des modifications futures.

💬 Comments (0)

Be the first to comment.

2000 characters remaining
🔔

Get real-time analysis of the latest Google SEO declarations

Be the first to know every time a new official Google statement drops — with full expert analysis.

No spam. Unsubscribe in one click.