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Official statement

It is often impossible to determine from the outside how a website is actually hosted: a single server, a cluster of servers, a single data center, or multiple data centers.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 20/07/2021 ✂ 6 statements
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Other statements from this video 5
  1. Est-ce que l'hébergement partagé nuit à votre SEO ?
  2. Comment Google gère-t-il les sites sur des serveurs partagés ?
  3. Faut-il vraiment craindre les 'bad neighborhoods' en SEO?
  4. Pourquoi un serveur surchargé peut-il ralentir votre SEO ?
  5. La vitesse d'hébergement a-t-elle vraiment un impact sur les performances SEO ?
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Official statement from (4 years ago)
TL;DR

Google states that it is often impossible to ascertain how a website is truly hosted. This means SEOs should focus more on other optimization aspects rather than speculating about hosting infrastructure.

What you need to understand

What is the main takeaway from this statement? <\/h3>

The statement highlights the complexity of determining a site's exact hosting. It is not sufficient to look at a site from the outside to know the actual architecture of its servers.<\/p>

  • Frequent inability to determine hosting.<\/li>
  • Limited impact on SEO strategies centered around infrastructure.<\/li>
  • Focus should shift to more tangible SEO elements.<\/li><\/ul>

    What implications does this have for SEO? <\/h3>

    For SEO practitioners, this suggests that energy should be invested in controllable aspects of SEO. Trying to optimize a site based on assumptions regarding its hosting can be a distraction.<\/p>

SEO Expert opinion

How does this influence our SEO practices? <\/h3>

This statement serves as a reminder that focusing too much on hosting infrastructure can be a trap for professionals. The emphasis should be on content strategies, layout, and user experience.<\/p>

Is Google's message consistent? <\/h3>

Yes, in most practical cases observed, SEO performance relies more on internal optimization than on hosting. However, Google remains vague and does not provide numerical data here. [To be verified]<\/strong><\/p>

Don't lose sight of the importance of accessibility and loading speed, which are often more impactful than hosting itself.<\/div>

Practical impact and recommendations

What actions should be prioritized? <\/h3>

First, focus on optimizing your content and internal structure. Ensure that your site is fast and accessible, as this will have a direct impact on your SEO.<\/p>

  • Optimize your site's loading times.<\/li>
  • Ensure that the content is relevant and well-structured.<\/li>
  • Focus on user experience.<\/li><\/ul>

    What aspects should be overlooked? <\/h3>

    Don't get distracted by uncertainty surrounding the hosting setup. Focus your expertise where it can make a measurable difference.<\/p>

    Optimizing a site without basing your assumptions on uncertainties around hosting is wise, but sometimes complex. Working with an SEO agency can be beneficial to navigate these priorities.<\/div>

❓ Frequently Asked Questions

Comment savoir si l'hébergement de mon site est un problème ?
Si votre site subit des temps d'arrêt ou des lenteurs significatives, votre hébergement peut être à blâmer, sinon concentrez-vous sur d'autres facteurs.
Est-ce que tous les sites rencontrent ce problème d'hébergement indéterminable ?
Presque tous les sites peuvent être affectés, surtout ceux utilisant des services d'hébergement partagés ou des CDN.
Devrais-je changer d'hébergeur si je ne peux pas déterminer l'hébergement actuel ?
Pas nécessairement. Assurez-vous d'abord que la performance et la disponibilité répondent à vos besoins SEO.

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