Official statement
Other statements from this video 21 ▾
- 1:37 Do X-Robots-Tag headers really prevent Google from following redirects?
- 1:37 Can the X-Robots-Tag header prevent Googlebot from following a 301 redirect?
- 2:16 Does blocking Googlebot by certain ISPs really hurt your search rankings?
- 2:16 Can mobile ISP blocking really kill your SEO?
- 5:21 Why does your ranking drop after lifting a Google manual action?
- 5:26 Does lifting a manual penalty truly erase all negative traces from your rankings?
- 7:32 How do technical migrations complicate your website's SEO?
- 8:36 Should you really avoid combining domain migration and technical overhaul?
- 11:37 Should you really optimize Lighthouse if users find your site fast?
- 11:47 Is Time to Interactive really a ranking factor for Google?
- 13:48 Does Googlebot really load your site as an anonymous user every time it visits?
- 14:55 How long does a website migration really take in Google's eyes?
- 14:55 How long does it really take to recover after a domain transfer?
- 17:39 Could UTM parameters be undermining your Google indexing?
- 18:07 Could UTM parameters really clutter your Google indexing?
- 24:50 Can Google really ignore your rel=canonical and index a different version of your page?
- 26:32 Should you really create a separate site for each country for your international SEO?
- 33:34 Are affiliate links really harming your Google rankings?
- 39:54 Does UX really boost SEO rankings or is Google just sidestepping the issue?
- 44:14 Should you disavow links to boost your Google ranking?
- 53:03 Is the Search Console API really slow, or is it a user-side issue?
Google states that Googlebot visits each page in isolation, without leveraging link preloading technologies that some modern browsers enable to speed up user navigation. Techniques like rel=prefetch, dns-prefetch, or prerender therefore do not influence crawling or ranking. For SEO, this means that optimizing internal linking for Googlebot is still a matter of classic HTML links, not JavaScript subtleties or anticipatory preloading.
What you need to understand
What is link preloading and why do developers use it?
Modern browsers offer several mechanisms to speed up navigation: rel=prefetch fetches a resource in advance, dns-prefetch resolves a domain name before a link is clicked, prerender loads and displays a whole page in the background. These techniques reduce the loading time perceived by the user by anticipating their actions.
Some developers hope that Googlebot would benefit from the same mechanism — that by preloading internal links, the bot would discover deeper pages more quickly, thereby increasing their indexation or crawl frequency. Mueller's statement is clear: this is not the case.
How does Googlebot actually process a page during crawl?
Googlebot visits each URL as a standalone session. It loads the page, executes JavaScript if necessary, extracts links present in the HTML or injected by JS, then moves on to the next URL. It does not maintain a navigation context as a user would moving from page to page.
This means that preloading instructions present in the HTML code trigger no anticipatory action on the bot's part. If you add <link rel="prefetch" href="/deep-page">, Googlebot ignores this directive — it will only crawl this page when it encounters a standard HTML link pointing to it or discovers it via the XML sitemap.
Why is this clarification important for technical SEO?
Many technical teams implement front-end performance optimizations in hopes of a positive collateral effect on SEO. With this declaration, Google eliminates any misunderstanding: preloading improves UX, not crawling. If your goal is to facilitate page discovery by Googlebot, the solutions remain classic: explicit internal linking, updated XML sitemap, and reduction of depth levels.
Moreover, this dispels the myth that preloaded pages could receive a ranking boost because "Googlebot would have seen them sooner." Rankings depend on factors of content, authority, and user experience — not on whether a link was preloaded on the client side.
- Googlebot never follows preload directives (prefetch, dns-prefetch, prerender).
- Each page visit is isolated, with no navigation memory between two URLs.
- Classic internal linking remains the main lever to optimize crawling and content discovery.
- Front-end performance optimizations (preload, prefetch) enhance UX but do not change the behavior of Googlebot.
- If a page is only accessible via JavaScript preloading without a real HTML link, it may never be crawled.
SEO Expert opinion
Is this statement consistent with field observations?
Yes, and it’s even a welcome confirmation. In the field, no correlation has ever been observed between the use of rel=prefetch and an improvement in crawl rate or indexation. Sites that deploy these techniques for UX do not see any changes in their Googlebot logs — the bot continues to follow only classic HTML links and URLs from the sitemap.
That being said, Mueller's phrasing — "each page visit as an initial visit" — is a bit elliptical. It leaves open the question of whether Googlebot retains certain states between crawls (cookies, localStorage, HTTP/2 sessions). In practice, it is known that Googlebot can maintain HTTP/2 sessions to crawl multiple URLs from the same domain quickly, but this has nothing to do with link preloading. [To be verified]: if further experiments show that Googlebot reuses certain DNS or TCP connections, it does not change the fact that it does not anticipate links.
Are there cases where preloading could indirectly influence SEO?
Potentially, through UX metrics. If you use rel=prefetch to improve the Largest Contentful Paint (LCP) or Time to Interactive (TTI) of subsequent pages, and these improvements reduce the bounce rate or increase the time spent on the site, then indirectly, your Core Web Vitals and behavioral signals improve — and Google takes that into account in ranking.
But be careful: the effect remains indirect and modest. It is not the preloading itself that boosts rankings, it’s the enhancement of the user experience measured by behavioral signals. If your site preloads 50 pages but the user never views the second one, you waste bandwidth for nothing.
Should we stop using preload directives?
Absolutely not. These techniques remain valid for optimizing UX. An e-commerce site that preloads images of anticipated product sheets, or a media site that prerenders the next page of a slideshow, offers smoother navigation. The user perceives a faster site, which reduces friction and improves conversions.
Let’s be honest: an SEO who would recommend removing preloads on the grounds that "Googlebot does not use them" would be making a strategic mistake. The goal of SEO is not just to please the bot, but to serve the end user — and a user who navigates quickly is a satisfied user. What Mueller says is simply: don’t expect a magical crawl bonus from adding these tags.
Practical impact and recommendations
What should you do concretely to optimize Googlebot's crawl?
The priority remains classic internal linking. Make sure that every strategic page is accessible via an HTML link <a href> from the main navigation, a contextual menu, or a footer. Orphan pages — those with no internal incoming links — will only be crawled if they are in the XML sitemap, and even then, with reduced frequency.
Then, monitor click depth. A page accessible in 4 clicks from the home will be crawled less than a page in 2 clicks. If you have deep sections (old blog posts, archived products), consider contextual links or dynamic navigation blocks to bring them closer to the surface. The crawl budget is not infinite, especially for medium-sized sites.
What errors should be avoided when implementing preloads?
Never create a situation where a page is only accessible via JavaScript preloading without a real HTML link. Some SPA frameworks (React, Vue) generate client-side navigations where URLs are never present in the DOM as <a href>. If Googlebot lands on page A and the only way to reach page B is through a JavaScript event triggering history.pushState(), then B may never be crawled.
Another pitfall: preloading third-party resources (fonts, external scripts) with dns-prefetch or preconnect has no impact on internal crawling. These optimizations are purely front-end. If your goal is to improve indexation, focus on HTML content and links, not on network loading optimizations.
How can I check if my site is properly configured for Googlebot?
Use the Search Console to audit discovered URLs. If strategic pages never appear in the coverage report, it means they are not accessible via standard HTML links. Crawl your site with a tool like Screaming Frog or Botify in "Googlebot" mode to spot orphan pages.
Also check your server logs: if Googlebot never visits certain sections, it’s a clear signal that internal linking is insufficient. Preloads won't change this — you need to add classic HTML links or enrich the XML sitemap with the relevant URLs. Finally, test the JavaScript rendering via the URL inspection tool in the Search Console: if your internal links are generated in JS but do not appear in the rendered HTML, Googlebot will not follow them.
- Audit internal linking: each strategic page must have at least one incoming HTML link.
- Reduce the click depth of important pages (goal: 3 clicks maximum from the home).
- Ensure your SPA frameworks generate real
<a href>, not just JavaScript events. - Use the Search Console to identify undiscovered pages and enrich the XML sitemap if needed.
- Crawl your site with a simulated bot to identify orphan pages and correct them.
- Never rely on
rel=prefetchorprerenderto improve crawling — these directives are ignored by Googlebot.
❓ Frequently Asked Questions
Est-ce que Googlebot utilise les balises rel=prefetch ou dns-prefetch ?
Les techniques de préchargement peuvent-elles améliorer mon classement Google ?
Comment Googlebot découvre-t-il les pages internes si le préchargement ne fonctionne pas ?
Si mon site utilise prerender, Googlebot voit-il la page préchargée ?
Dois-je retirer les directives de préchargement pour éviter de consommer du crawl budget inutilement ?
🎥 From the same video 21
Other SEO insights extracted from this same Google Search Central video · duration 54 min · published on 19/02/2019
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