What does Google say about SEO? /
This category compiles official Google statements regarding Google Discover and Google News, two critical content distribution platforms for publishers. Google Discover has emerged as a significant traffic source, operating on a personalized recommendation model without user queries. Official Google positions on these topics are vital for understanding content selection criteria, eligibility factors, and necessary technical optimizations. SEO professionals will find guidance on E-E-A-T quality requirements, technical specifications including structured data markup, AMP formats, and editorial policy compliance. Google News maintains strict inclusion standards, while Discover prioritizes engagement metrics and contextual relevance. Mastering these official guidelines enables publishers to optimize visibility within these feeds, maximize referral traffic, and align content strategies with recommendation algorithms. These declarations also illuminate algorithm updates specific to these platforms and evolving journalistic standards expected by Google. Understanding the nuances between these two services helps publishers differentiate their optimization approaches and capitalize on opportunities for increased content distribution beyond traditional search results.
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★★★ Should You Include Category Pages in Your XML Sitemap?
In response to a tweet asking whether category page URLs - article or product listing pages - should be included in the XML Sitemap, Fabrice Canel (Bing) answered yes, this file should include all URL...
Google Aug 31, 2020
★★★ Does Google Discover really use the same quality algorithms as traditional search?
Google Discover is part of the Search systems. It uses the same crawling, indexing, content understanding processes and the same quality algorithms as traditional search. Major algorithm updates for S...
John Mueller Aug 21, 2020
★★★ Have links in guest posts really lost all SEO value?
If you are doing guest articles primarily to obtain links, it's safe to assume that these links generally hold no SEO value. This position from Google has been consistent for several years....
John Mueller Aug 21, 2020
★★★ Does rel=canonical really protect your syndicated content from ranking theft?
When syndicating an article with rel=canonical, two outcomes are possible: either Google indexes both pages separately (risking the syndicator ranking better), or Google chooses a unique canonical. Th...
John Mueller Aug 21, 2020
★★ Can Google really demote an entire site for systematic duplication?
When Google recognizes that an entire site merely copies content from other sites without adding anything of value, it becomes easier to downgrade that site as a whole. In contrast, determining on an ...
John Mueller Aug 21, 2020
★★ Is it true that Google is blocking the indexing of new sites?
There has been no general blocking of new sites or publishers since December 2019. Many new sites normally appear in search results. Reported cases concerning Google News have been forwarded to the Ne...
John Mueller Aug 21, 2020
★★★ Is it really necessary to remove your old content to boost your SEO?
Google primarily evaluates pages individually, not the total volume of content. Having 5,000 or 500 articles does not increase overall relevance. Removing low-quality content (e.g., duplicate agency n...
Johannes Müller Aug 14, 2020
★★ Does Google always show your images in search results?
Google tries to display an image for certain pages in search results while maintaining a reasonable balance in the number of images shown. The same page may have an image for certain queries but not f...
John Mueller Aug 11, 2020
★★ How does Google decide which images to display in search results?
Google attempts to display an image for certain pages but must maintain balance in the results. For some queries, images are shown for certain pages and not for others. To facilitate the selection of ...
John Mueller Aug 11, 2020
★★ Should you isolate UGC and News content in subdomains to avoid penalties?
For Google to treat a News section and a forum separately on the same domain, there needs to be a clear separation: different subdomains or distinct directories (/news and /forum). User-generated cont...
John Mueller Aug 04, 2020
★★ Is the Concept of "Link Juice" Really Obsolete for Modern SEO?
John Mueller went all out on Twitter, responding to a user who asked a question about internal linking, criticizing articles that talked about "link juice": "If I were you, I'd forget everything you'v...
John Mueller Aug 03, 2020
★★★ Should you consider Web Stories as part of your SEO content strategy?
Web Stories are a short, informative content format based on AMP that allows the creation of standard HTML pages directly on your own site. They can appear in Google Search, Google Images, and Discove...
John Mueller Jul 31, 2020
★★ Is it really necessary to duplicate the text of infographics for Google to index them?
Google treats infographics as standard images. If important text is embedded within the image, it is recommended to also provide this content in textual form in an article or post to ensure better ind...
John Mueller Jul 24, 2020
★★ Is it really enough to just have an alt attribute for your graphics and infographics?
For graphics and charts included in a blog article, Google recommends adding them as images with a descriptive alt attribute that contains critical information. It is not necessary to convert the grap...
John Mueller Jul 24, 2020
★★ Do you really need to duplicate your infographics' content in text for Google?
For infographics, it is recommended to also provide the text or the essential content in textual format (in an article or other format), as Google primarily treats infographics as images and not as te...
John Mueller Jul 24, 2020
★★★ Can You Really Optimize Your Content for Google Discover?
In the new version of the help page about its Discover feature, Google explains that "there is no way to create content that explicitly aims to meet Discover's interests." In other words, you cannot o...
Google Jul 20, 2020
★★ Why is max-image-preview:large essential for Google Discover?
To ensure large images are displayed in Google Discover, you need to specify the max-image-preview meta tag as large. This approach exists in addition to participation in the opt-in program....
小川安奈 Jul 02, 2020
★★ Why does Google sometimes show both HTML and AMP versions of the same page simultaneously in the SERPs?
Normally, if Google detects a valid AMP page for a URL and the user's browser supports it, the AMP version should be displayed in both the News carousel and mobile organic results. If both versions (H...
John Mueller Jun 26, 2020
★★ How does Google really refresh the AMP cache of your pages?
Google regularly updates the AMP cache, particularly during user visits to pages. There is also an API that allows for forced updates of the AMP cache for specific articles. When a user accesses a pag...
John Mueller Jun 26, 2020
★★★ Should you worry about a Google penalty when deleting content in bulk?
Deleting a large number of articles (404) for legal reasons or at the request of authors does not penalize the rest of the site. 404 errors are normal on the web. The only consequence is that the dele...
John Mueller Jun 26, 2020
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