What does Google say about SEO?

Search through official Google statements about search engine optimization

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9795 statement(s) found
Do sitemaps really speed up the indexing of updates?
John Mueller Apr 05, 2019 ★★
Use a sitemap to notify Google of updates on your site. Indicate the last modified date in the sitemap and ping Google to refresh its index more quickly.
Domain Age & History Crawl & Indexing JavaScript & Technical SEO Search Console
Can a directory site rank without unique content?
John Mueller Apr 05, 2019 ★★★
To stand out in search results, a directory site must have unique content. If a site merely compiles public information without adding value, it becomes difficult to rank well.
Content AI & SEO
Can internal linking really outshine the natural authority of your homepage?
John Mueller Apr 05, 2019 ★★★
Optimizing content and using effective internal linking with descriptive anchors can help demonstrate to Google which page is more relevant for certain search terms, compared to your homepage, which is typically the most linked.
Domain Age & History Content AI & SEO Links & Backlinks Pagination & Structure Search Console
Why does Google keep executing JavaScript even when you’re using SSR?
John Mueller Apr 05, 2019 ★★
If server-side rendering is used but Google continues to run JavaScript, it may indicate a suboptimal configuration. Server-side rendered content should minimize the need for JavaScript in displaying it.
Domain Age & History Content AI & SEO JavaScript & Technical SEO
Is it really essential to serve all your content without JavaScript to rank well?
Martin Splitt Apr 03, 2019 ★★★
It is recommended to ensure that content is available right from the first indexing phase, meaning without relying on JavaScript execution, especially if the content changes frequently or if the site is large.
Content Crawl & Indexing AI & SEO JavaScript & Technical SEO
Are meta tags really essential for indexing and ranking?
Martin Splitt Apr 03, 2019 ★★★
It is crucial to provide meaningful and descriptive titles and descriptions for each page, utilizing meta tags to facilitate content discovery and indexing by users and Google.
Domain Age & History Content Crawl & Indexing AI & SEO
Should you really pre-render your React pages for SEO?
Martin Splitt Apr 03, 2019 ★★★
To improve the performance and accessibility of React content, it is possible to use pre-rendering methods like React Snap to generate static HTML files that can be served without JavaScript dependency.
Content JavaScript & Technical SEO PDF & Files Web Performance Local Search Search Console
Should you really abandon JavaScript for SEO?
Martin Splitt Apr 03, 2019 ★★
It is advised not to heavily rely on JavaScript for displaying content, as other bots may not execute JavaScript and this could also enhance user performance.
Content AI & SEO JavaScript & Technical SEO Web Performance Local Search Search Console
Should You Really Remove Accents from Your URLs for SEO?
John Mueller Apr 02, 2019 ★★
John Mueller indicated on Twitter that accented letters and diacritical characters in URLs are perfectly understood by Google and can be used in this form without any problem....
Content AI & SEO Domain Name Social Media
Are Schema.org Structured Data Really Useless for Featured Snippets?
John Mueller Apr 02, 2019 ★★★
John Mueller has once again reiterated on Twitter that displaying content in featured snippets is not linked to the presence of any particular Schema.org structured data markup....
Domain Age & History Content Structured Data Featured Snippets & SERP AI & SEO JavaScript & Technical SEO Social Media
Does a 301 Redirect from a Low-Quality Page Penalize the Destination Page?
John Mueller Apr 02, 2019 ★★★
John Mueller explained in a webmaster hangout that if page A, offering low-quality content, is ultimately redirected to page B, which is of good quality, this will not negatively influence B....
Domain Age & History Content Crawl & Indexing AI & SEO Links & Backlinks Redirects
If a Backlink Doesn't Show in Search Console, Does Google Simply Ignore It?
John Mueller Apr 02, 2019 ★★
John Mueller indicated on Reddit that if a backlink wasn't identified or found in Search Console, it was certainly irrelevant (except in the case of sitewide backlinks: a link in the footer of all pages of a site, for example)....
Domain Age & History Content AI & SEO JavaScript & Technical SEO Links & Backlinks Penalties & Spam Search Console
Why are descriptive titles for Angular applications absolutely critical for SEO?
Martin Splitt Mar 27, 2019 ★★★
It's highly recommended to have descriptive page titles that reflect the content of each page. This helps to set user expectations when visiting a page and ensures better visibility in search results.
Domain Age & History Content AI & SEO JavaScript & Technical SEO
Do Meta Descriptions Really Affect Click-Through Rates in SEO?
Martin Splitt Mar 27, 2019 ★★★
Meta descriptions must be specific to each page and give users a clear idea of what they will see if they click on the search result. They are generated from the meta description tag and help attract relevant clicks.
Domain Age & History Content AI & SEO
Does Angular Universal really solve JavaScript application indexing issues?
Martin Splitt Mar 27, 2019 ★★★
Using Angular Universal for server-side rendering allows the generation of static HTML that serves users and crawlers faster. This optimizes loading speed and makes Angular applications more discoverable by search engines.
Crawl & Indexing JavaScript & Technical SEO Web Performance
Can Spammy Links Still Harm Your Rankings in 2024?
John Mueller Mar 25, 2019 ★★★
John Mueller confirmed in a hangout that Google, most of the time, ignores "spammy" links. He also clarified that sometimes, if a site is clearly legitimate for a query and has accumulated numerous positive signals, a spam attempt from that site, suc...
Domain Age & History Content AI & SEO JavaScript & Technical SEO Links & Backlinks Penalties & Spam
Should you really delete low-traffic pages to boost your SEO?
John Mueller Mar 22, 2019 ★★★
Google recommends against automatically deleting any content that does not generate much traffic, as low traffic does not necessarily indicate that the content is poor. However, if a significant portion of your site consists of really thin and low-qu...
Content AI & SEO
Could changing your image URLs seriously jeopardize your image SEO?
John Mueller Mar 22, 2019 ★★★
Frequently changing image URLs complicates indexing by Google, especially if they change for every session or daily. It is advised to keep image URLs stable or to use redirects from old URLs.
Domain Age & History Crawl & Indexing AI & SEO Images & Videos Domain Name Pagination & Structure Redirects
Why do structured markup validation tools show conflicting results?
John Mueller Mar 22, 2019 ★★★
Inconsistencies in tool results can stem from the specific requirements for the rich results you are targeting. Ensure that all requirements for the targeted rich result type are met.
Domain Age & History AI & SEO
Is content personalization based on geolocation considered cloaking by Google?
John Mueller Mar 22, 2019 ★★★
It is acceptable to customize content based on the user's location, even if this means Googlebot sees different content than users in other regions. Cloaking is problematic if the content served to Googlebot is unique and not seen by users.
Content Crawl & Indexing Pagination & Structure Penalties & Spam
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