What does Google say about SEO?

Search through official Google statements about search engine optimization

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9795 statement(s) found
Why can't one tool replace the other: Search Console or Analytics?
Google Sep 23, 2019 ★★★
Google Analytics provides data on how users interact with your site, whereas Google Search Console focuses on how your site appears in search results. Even if you already use Google Analytics, Search Console is necessary to create a search-optimized ...
AI & SEO Search Console
Should you really avoid double bylines to keep Google happy?
John Mueller Sep 20, 2019 ★★★
Having two bylines on a page does not trouble Google. However, it is advisable to add schema.org markup in only one place to avoid complications.
Domain Age & History Structured Data
Is it true that Google is restricting review rich snippets? Which sites are now excluded from the SERP?
John Mueller Sep 20, 2019 ★★★
Google has limited review rich snippets to certain specific types and does not display reviews of entities hosted on the same website of the reviewed entity.
Featured Snippets & SERP AI & SEO JavaScript & Technical SEO Local Search
Do GDPR banners really block Googlebot from indexing your content?
John Mueller Sep 20, 2019 ★★★
Googlebot does not click on interstitials, so if content is hidden behind a cookie consent acceptance, it will not be indexed. It is advisable to show the banners without blocking the HTML content.
Content Crawl & Indexing
Should you host your images on a CDN subdomain to optimize their indexing?
John Mueller Sep 20, 2019 ★★★
It is acceptable to use CDNs like Amazon S3 to host images used in sitemaps, but it is advised to employ a subdomain for more flexible URL management in case of a CDN change.
Domain Age & History Crawl & Indexing AI & SEO Images & Videos JavaScript & Technical SEO Domain Name Pagination & Structure Search Console
Should you still use nofollow to filter facet navigation crawl?
John Mueller Sep 20, 2019 ★★★
Nofollow tags continue to be used to indicate to search engines that certain pages or links are less important to crawl, especially for internal links in facet navigation.
Domain Age & History Content Crawl & Indexing AI & SEO Links & Backlinks Pagination & Structure
Is it true that mobile-first indexing applies to every site without exception?
John Mueller Sep 20, 2019 ★★★
Google is steadily transitioning sites to 'mobile-first indexing', with the goal of migrating all sites in the long run.
Domain Age & History Crawl & Indexing Mobile SEO
Should you really keep your event pages online after the date?
John Mueller Sep 20, 2019 ★★★
Google recommends creating a persistent event page that serves as a landmark for all events to retain link value, rather than creating individual pages that disappear after the event, as this can lead to losing the value accrued by links.
Domain Age & History AI & SEO JavaScript & Technical SEO Links & Backlinks
Splitting or merging a site: why doesn’t Google transfer SEO value like it does with a simple move?
John Mueller Sep 20, 2019 ★★★
When a site is split into several new sites or several sites are combined, Google must reevaluate the whole, which is different from a simple domain transfer where redirects can effectively transfer all the SEO value.
AI & SEO JavaScript & Technical SEO Domain Name Pagination & Structure Redirects
Does JavaScript still hinder Google's crawling without server-side rendering?
John Mueller Sep 20, 2019 ★★★
Fully JavaScript sites must ensure they use distinct URLs and standard links. Google is getting better at crawling these sites, but compatibility should be ensured for proper indexing.
Crawl & Indexing AI & SEO JavaScript & Technical SEO Links & Backlinks Domain Name
Do schema subtypes really affect how rich snippets are displayed?
John Mueller Sep 20, 2019 ★★★
The schema types used for rich snippets affect their display. The listed parent types often include subtypes such as 'hotel' under 'organization'.
Domain Age & History Featured Snippets & SERP AI & SEO
How can you effectively remove hacked pages from Google search results?
John Mueller Sep 20, 2019 ★★★
To remove hacked pages from search results, it is advisable to ensure they return a 404 code and to use the URL removal tool when these pages are still visible to users.
Domain Age & History AI & SEO Domain Name
Why are robots.txt and noindex not enough to safeguard your staging servers?
John Mueller Sep 20, 2019 ★★★
To prevent Google from indexing staging servers, it is advisable to use server authentication rather than relying solely on a robots.txt file or a noindex meta tag, which can be forgotten during production deployments.
Crawl & Indexing E-commerce PDF & Files
How does Google actually determine the position displayed in the Search Console?
John Mueller Sep 20, 2019 ★★★
In the Search Console, Google takes into account the visible first position in real-time for search result rankings, counting the best ranking among the page’s appearances, including those from rich snippets.
Domain Age & History Featured Snippets & SERP AI & SEO Search Console
Are hashbang URLs finally crawlable by Google without specific configuration?
John Mueller Sep 17, 2019 ★★★
Google can now render hashbang URLs directly, without requiring specific setup.
AI & SEO Domain Name
Do you really need to use JavaScript to redirect URLs with fragments (#)?
John Mueller Sep 17, 2019 ★★★
To change your URL structure, use JavaScript to create client-side redirects because server-side redirects do not work after the hash symbol, which is handled in the browser.
AI & SEO JavaScript & Technical SEO Links & Backlinks Domain Name Pagination & Structure Redirects
Does Google Really Count All of Your Website's Backlinks?
John Mueller Sep 16, 2019 ★★★
John Mueller explained on the Web that "accurately counting links on the web is technically impossible, everyone makes different approximations and assumptions."
Content AI & SEO Links & Backlinks
Where Should You Place JSON-LD in Your HTML Code: Head or Body?
John Mueller Sep 16, 2019 ★★★
John Mueller, in a new video from his #AskGoogleWebmasters channel, explains that Google accepts several structured data markup formats, such as Microdata, RDFa, or JSON-LD. He answers a user's question by explaining that JSON-LD tags can be placed i...
Content Structured Data JavaScript & Technical SEO
Where should you place JSON-LD in your HTML code: <head> or <body>?
John Mueller Sep 11, 2019 ★★★
JSON-LD, to be processed by Google, can be inserted in either the or element of a web page.
Domain Age & History Structured Data AI & SEO JavaScript & Technical SEO
What structured data format should you prioritize to boost your chances of appearing in Google's rich results?
John Mueller Sep 11, 2019 ★★★
Google supports JSON-LD, Microdata, and RDFa for processing structured data on a web page.
Domain Age & History Structured Data AI & SEO JavaScript & Technical SEO
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