What does Google say about SEO?

Search through official Google statements about search engine optimization

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9765 statement(s) found
Are FAQ structured data a SEO booster or a trap to avoid?
Google Nov 06, 2019 ★★
It is important that FAQ structured data is used meaningfully and clearly for users. If it appears to be misused to manipulate how it displays in the SERPs, it could be reported to Google.
Domain Age & History Structured Data Featured Snippets & SERP AI & SEO
How does Google really want you to measure your site's performance?
Google Nov 06, 2019 ★★★
Google offers two free tools, Search Console and Google Analytics, to help you track your website's metrics, such as queries, impressions, clicks, and user journeys leading to purchases.
Search Console
Why does Google emphasize measuring conversions instead of just SEO traffic?
Google Nov 06, 2019 ★★★
It is crucial to define and measure conversion goals for your website, such as the number of conversions, number of visitors, or revenue, so that you can track and adjust your strategy based on the observed performance.
AI & SEO Web Performance Search Console
Should You Use Google's Change of Address Tool When Merging Multiple Websites?
John Mueller Nov 04, 2019 ★★★
John Mueller indicated on Twitter that the change of address tool in Search Console should only be used when changing the address of a website. However, when merging two or more websites, this tool is not appropriate.
Content AI & SEO Social Media Search Console
Does BERT Really Require No Technical SEO Optimization Whatsoever?
Danny Sullivan Nov 04, 2019 ★★★
Danny Sullivan reiterated on Twitter, as he typically does after almost every "core update," that there were no real modifications (particularly technical ones) to anticipate on your site following BERT's launch. He also confirmed that BERT was initi...
Algorithms Domain Age & History Content Crawl & Indexing Featured Snippets & SERP AI & SEO JavaScript & Technical SEO Domain Name Pagination & Structure Social Media International SEO
Should You Split Your XML Sitemap Into Multiple Smaller Files Instead of One Large File?
John Mueller Nov 04, 2019 ★★★
John Mueller explained during a Reddit discussion that there is no ideal size for an XML Sitemap file. Generally speaking, he added that the size of this file does not influence the crawling of the site or its extent. He once again indicated that it ...
Content Crawl & Indexing AI & SEO JavaScript & Technical SEO Domain Name PDF & Files Search Console
Should You Use Nofollow Links Internally to Sculpt PageRank?
John Mueller Nov 04, 2019 ★★★
John Mueller has indicated that, in his opinion, using the nofollow attribute in internal linking to do "internal PageRank sculpting" was a waste of time and that it doesn't work.
Domain Age & History Content AI & SEO Links & Backlinks Pagination & Structure
Is it really enough to have great content and solid techniques to rank on Google?
John Mueller Nov 01, 2019 ★★★
For better visibility in search results, it's recommended to have a technically solid site and to create unique and attractive content that stands out in quality and meets user needs.
Content
Why doesn’t Google always reward the best content?
John Mueller Nov 01, 2019 ★★★
If your site is objectively better than others in search results for a given topic, Google’s engineers may view this as a problem to solve. Ensure your site stands out significantly in quality compared to competitors.
Content AI & SEO Search Console
Does Schema markup for the main object really determine the display of rich snippets?
John Mueller Nov 01, 2019 ★★★
In order for rich snippets to be displayed in search results, it is crucial to use Schema markup that matches the main object of the page. If the object is a poem, and that type only works with the 'creative work' schema, they may not appear in searc...
Domain Age & History Content Structured Data AI & SEO
Why does your site only appear in Google's omitted results?
John Mueller Nov 01, 2019 ★★★
The 'Show Omitted Results' link appears when Google detects multiple results with identical or nearly identical snippets. This means that we prefer to show only one version of these similar pages. If a site is only visible after clicking this link, i...
Domain Age & History Content Featured Snippets & SERP AI & SEO Links & Backlinks Local Search
Should you be concerned about a high number of HTTP 410 statuses on your site?
John Mueller Nov 01, 2019 ★★★
A high number of URLs returning a 410 status has no negative impact on rankings. Over time, Googlebot is more focused on URLs returning a 200 status, but an increased number of 410s is neither a good nor bad sign for SEO.
Domain Age & History Crawl & Indexing HTTPS & Security AI & SEO Domain Name
Why does Search Console report mobile errors on pages that are otherwise compatible?
John Mueller Nov 01, 2019 ★★
Search Console messages indicating mobile compatibility issues can be due to tests that intermittently fail. If your pages generally pass the mobile compatibility test, isolated issues may be caused by incomplete page renders.
Domain Age & History Mobile SEO Search Console
Is it true that hidden content in tabs and accordions is actually considered by Google?
John Mueller Nov 01, 2019 ★★★
In mobile-first indexing, Google treats loaded but hidden content, such as that behind a tab or dropdown menu, as ordinary page content, as long as it is already in the default HTML.
Domain Age & History Content Crawl & Indexing AI & SEO Mobile SEO Pagination & Structure
Do social signals really impact Google rankings?
John Mueller Nov 01, 2019 ★★★
Google does not rely on social signals such as Facebook 'likes' for ranking, mainly because of the volume and rapid variability of social content, making its update challenging.
Content AI & SEO JavaScript & Technical SEO Social Media
Can 301 redirects really drop your rankings after an algorithm update?
John Mueller Nov 01, 2019 ★★★
301 redirects do not cause ranking drops after major algorithm updates. A site can lose visibility if the algorithms determine that its relevance for certain queries has changed.
Algorithms AI & SEO Redirects
Should you really use the URL removal tool to manage redirects?
John Mueller Nov 01, 2019 ★★
The URL removal tool in Search Console should not be used for URLs that simply redirect, as it does not change indexing. Use it only if you must urgently prevent content from appearing in search results.
Content Crawl & Indexing Domain Name Search Console
Does Google really customize snippets for every search?
John Mueller Oct 31, 2019 ★★★
Google can adjust the descriptions shown in search result snippets to better reflect the relevance of the page to the user’s search. This may include excerpts from the page content that do not directly appear in the meta description tag.
Domain Age & History Content Featured Snippets & SERP AI & SEO Search Console
Can layout changes really hurt your organic search rankings?
John Mueller Oct 31, 2019 ★★★
Significant layout changes that emphasize non-informative elements, such as a booking tool, can make it difficult for Google to determine the main content of a page, which can affect its indexing and ranking.
Domain Age & History Content Crawl & Indexing
Which is better for effective geotargeting: a ccTLD domain or a language subfolder?
John Mueller Oct 31, 2019 ★★★
For geotargeting, using a country-specific domain (e.g., .de for Germany) or a language folder in a generic domain (.com/de) can be equally effective. The choice depends on the specific geotargeting needs.
Domain Age & History AI & SEO JavaScript & Technical SEO Domain Name International SEO
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