What does Google say about SEO?

Could Geolocated Pages Be SEO Traps?

John Mueller May 22, 2021 ★★★

Creating 10 to 20 pages for provinces with unique content and specific information can make sense. However, creating hundreds or thousands of pages per city dilutes the site's value and risks being seen as doorway pages, harming rankings on main quer...

Domain Age & History Content AI & SEO Penalties & Spam Local Search

How could removing a product link from your homepage impact your SEO?

John Mueller May 22, 2021 ★★

If you remove a product link from the homepage, Google will likely view that product as less significant among your offerings. Structuring the homepage with sections such as 'popular products' and 'new products' works effectively for both users and s...

Domain Age & History E-commerce AI & SEO Links & Backlinks Pagination & Structure

How is page experience now affecting desktop SEO?

Jeffrey May 18, 2021 ★★★

Google officially announces that ranking based on page experience will be extended to desktop computers, as page experience is critical regardless of the browsing surface.

Domain Age & History Pagination & Structure

What makes incorporating Web Stories into your SEO strategy a must right now?

Ryan Warrender May 18, 2021 ★★★

Web Stories are available on Google Discover in the United States, India, and Brazil. The stories carousel in Discover is used by over 800 million people each month and helps find relevant visual content.

Content Discover & News AI & SEO Images & Videos

How Does User Experience Really Influence Your SEO?

Jeffrey May 18, 2021 ★★★

Google announced that ranking changes related to page experience will be rolled out on Google Search in 2021. This update integrates several user experience signals as ranking criteria.

Domain Age & History

How does mobile-friendliness affect your SEO right now?

Jeffrey May 18, 2021 ★★★

In 2014, Google announced mobile-friendliness as a ranking signal, marking the beginning of the consideration of user experience in its algorithm.

Algorithms Mobile SEO

Should you really switch to HTTPS to boost your SEO rankings?

Jeffrey May 18, 2021 ★★★

In 2014, Google launched an initiative to rank sites based on the use of the HTTPS protocol to ensure that web pages are delivered securely to users.

Domain Age & History HTTPS & Security

How can you effectively enhance page experience with Google's guidelines?

Jeffrey May 18, 2021 ★★★

Google defines page experience through four pillars: loading, user annoyance, security and privacy, and accessibility.

Domain Age & History HTTPS & Security AI & SEO Web Performance

Are Google's Core Web Vitals now crucial for SEO rankings?

Jeffrey May 18, 2021 ★★★

Google employs three Core Web Vitals for ranking: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). These metrics measure loading performance, interactivity, and visual stability, respectively.

Content AI & SEO Images & Videos Pagination & Structure Web Performance

How can you optimize your LCP for better SEO performance?

Jeffrey May 18, 2021 ★★★

For LCP, values under 2.5 seconds are considered good. Pages taking more than 4 seconds are considered poor and provide a bad user experience.

Domain Age & History Content AI & SEO Web Performance Search Console

Is it true that 100 milliseconds is crucial for FID?

Jeffrey May 18, 2021 ★★★

For FID, 100 milliseconds is the maximum recommended delay between the user's initial interaction and the response. Beyond 300 milliseconds, the page appears frozen and the experience deteriorates.

Domain Age & History AI & SEO Web Performance Search Console

How can mastering the CLS score boost your SEO?

Jeffrey May 18, 2021 ★★★

For CLS, a score of 0.1 or lower is considered good, while a score of 0.25 or higher is deemed poor. Google uses the updated definition that limits the maximum window to 5 seconds.

Web Performance Search Console

Should you rethink your interstitials to please Google?

Jeffrey May 18, 2021 ★★★

Google has long utilized a ranking signal to identify hostile interstitials that deceive users or prevent them from viewing content. Legal (GDPR consent) or informational interstitials are not impacted.

Content

Why can all qualified web pages now access Top Stories?

Jeffrey May 18, 2021 ★★★

With the launch of the page experience-based ranking, Google is expanding eligibility for Top Stories to all qualified web pages, regardless of their Core Web Vitals score, as long as they meet Google News content policies.

Domain Age & History Content Discover & News Web Performance

How does preloading with signed exchanges enhance your SEO strategy?

Jeffrey May 18, 2021 ★★

Google Search preloads websites built with signed exchanges. Pages are stored in the user's browser, ready to be loaded instantly upon clicking, thanks to Google's fast cache servers.

Domain Age & History AI & SEO JavaScript & Technical SEO Web Performance

How will the future expansion of Web Stories enhance your SEO strategy?

Ryan Warrender May 18, 2021 ★★★

Google plans to extend Web Stories to more countries within Discover and across other Google products. Web Stories will also continue to appear more prominently in Google search.

Domain Age & History Discover & News E-commerce

How can the new page experience report revolutionize your SEO?

Jeffrey May 18, 2021 ★★

The Search Console page experience report provides valuable metrics such as the percentage of URLs with a good experience and their impressions in search, allowing site owners to quickly assess their performance.

Domain Age & History AI & SEO JavaScript & Technical SEO Domain Name Web Performance Search Console

Are Google Web Stories a Game-Changer for SEO?

Ryan Warrender May 18, 2021 ★★

Thousands of websites are already publishing Web Stories that are indexed by Google. Google encourages creators to explore new use cases and storytelling formats with Web Stories.

Domain Age & History Crawl & Indexing Links & Backlinks

Why does filtering for good page experiences in SEO make a difference?

Jeffrey May 18, 2021 ★★

The Search Console performance report has been updated to allow filtering of pages with a good page experience, helping owners compare these pages to others on the same site.

Domain Age & History AI & SEO Web Performance Search Console

How Do Web Stories Impact Your Site's SEO?

Ryan Warrender May 18, 2021 ★★

Web Stories are standard web pages with no expiration date. They are published and hosted by the creators themselves, giving them complete control over their content on the open web.

Domain Age & History Content