What does Google say about SEO?

Is PageRank Still Crucial for Modern SEO?

John Mueller Sep 17, 2021 ★★

The current functioning is different from the original PageRank, but the principle remains the same: high-value pages pass more weight through their links than random pages on the internet.

Domain Age & History AI & SEO Links & Backlinks

Should you really use Google's address change tool?

John Mueller Sep 17, 2021 ★★★

The address change tool in Search Console is just an additional signal, not a requirement. If 301 redirects are set up correctly, the migration will work without using this tool.

AI & SEO Redirects Search Console

Why does Google limit the display to just one rich result per page?

John Mueller Sep 17, 2021 ★★★

While you can add multiple types of structured data on a page, Google usually selects just one type of rich result to show in the search results.

Domain Age & History Structured Data Featured Snippets & SERP Local Search

Do 404 Errors from Non-Existent URLs Really Impact Your SEO?

John Mueller Sep 17, 2021 ★★★

404 errors on URLs that do not exist on the site (from broken external links or scrapers) are normal and do not negatively affect crawling. Google attempts to access them and then ignores them. It's often a sign that Google has available crawling cap...

Crawl & Indexing AI & SEO Links & Backlinks Domain Name

Is it true that Googlebot mainly crawls from the United States?

John Mueller Sep 17, 2021 ★★★

Google crawls almost all websites from the United States. Blocking this country would prevent Googlebot from accessing the site and indexing the content.

Content Crawl & Indexing AI & SEO

Is geographical cloaking a dangerous trap for your SEO strategy?

John Mueller Sep 17, 2021 ★★★

Google's guidelines prohibit showing Googlebot different content from what users in the same country see. Even if content is legally blocked in certain countries, this rule cannot be circumvented through cloaking.

Content Crawl & Indexing AI & SEO Penalties & Spam

Why do high-traffic pages have a greater influence on Core Web Vitals?

John Mueller Sep 17, 2021 ★★★

Core Web Vitals data is based on actual traffic (field data), not a simple average of pages. Pages with higher traffic carry more weight in the calculation. It is essential to optimize the pages that receive the most visits.

Domain Age & History AI & SEO Web Performance

How does Search Console truly reflect real user behavior?

John Mueller Sep 17, 2021 ★★

Search Console only shows real data based on what users have seen. Impressions also include one-box images, knowledge panels, and maps. Personalization can explain results that are difficult to reproduce.

Domain Age & History Images & Videos Local Search Search Console

Are Subdomains and Subdirectories Truly Equivalent for SEO Strategy?

John Mueller Sep 17, 2021 ★★★

From an SEO perspective, subdomains and subdirectories are essentially equivalent according to the Search Quality team. The decision should be based on infrastructure and reporting needs rather than SEO.

AI & SEO JavaScript & Technical SEO Domain Name Pagination & Structure

Should you worry about partial duplicate content for SEO?

John Mueller Sep 17, 2021 ★★★

There is no penalty for duplicate content unless it involves the entire site. Identical product descriptions to the manufacturer do not create any ranking issues. Google simply selects which page to display based on search intent.

Domain Age & History Content E-commerce Local Search

Should you really link to the original sources of duplicate content for SEO?

John Mueller Sep 17, 2021 ★★

It is not necessary to add a link to the original source of duplicate content (like a manufacturer). Google automatically manages duplication without needing this indication.

Content AI & SEO Links & Backlinks

Are you risking your SEO by changing your website's theme?

John Mueller Sep 14, 2021 ★★★

Changing the theme of a website generally impacts its organic search ranking. A well-designed theme can enhance how search engines comprehend the content.

Content

How does the theme you choose affect your SEO performance?

John Mueller Sep 14, 2021 ★★★

The theme of a website determines how the content is displayed, including titles (headings), text, images, and other important structural elements for SEO.

Domain Age & History Content Images & Videos Pagination & Structure

How does the theme affect internal linking for SEO?

John Mueller Sep 14, 2021 ★★★

The theme determines how pages are linked together within the website, which plays a significant role in search engine optimization.

Domain Age & History AI & SEO Pagination & Structure

How does your theme choice impact SEO performance?

John Mueller Sep 14, 2021 ★★★

The chosen theme determines the loading speed of pages for users, an important factor for SEO.

Domain Age & History JavaScript & Technical SEO Web Performance

How does a website's theme influence the use of structured data in SEO?

John Mueller Sep 14, 2021 ★★★

The theme of a website determines how to utilize structured data, which is an important aspect of natural referencing.

Does testing a new theme on a staging site really boost your SEO performance?

John Mueller Sep 14, 2021 ★★

Google recommends testing new themes on a staging site with existing content to easily compare results before migrating.

Content

Should you really block the indexing of testing sites for better SEO?

John Mueller Sep 14, 2021 ★★

When testing a new theme, it is crucial to block the indexing of the testing site to avoid SEO issues.

Crawl & Indexing

Why is it crucial to examine the HTML generated by your theme?

John Mueller Sep 14, 2021 ★★

Google recommends reviewing the HTML code generated by your theme to ensure its SEO quality. If you're not well-versed in HTML, find someone who can help you.

AI & SEO

How can you enhance your themes with Search Console?

John Mueller Sep 14, 2021 ★★

The testing tools of Search Console can be used to check test pages and compare them to current pages when changing your theme.

Domain Age & History Search Console