What does Google say about SEO?

Search through official Google statements about search engine optimization

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9260 statement(s) found
Does frequent manual submission indicate quality issues for your SEO site?
John Mueller Sep 26, 2021 ★★★
If you have to manually submit each article for it to be indexed, it's a sign that Google is unsure about the overall quality of the site. With truly excellent content, Google crawls regularly without manual submission.
Content Crawl & Indexing Discover & News AI & SEO
Should you focus on building a strong site instead of several micro-niche sites?
John Mueller Sep 26, 2021 ★★★
It is recommended to create fewer websites but to make them stronger. Small sites on very specific topics do not develop strong value over time, unlike a solid site that is regularly enriched with content.
Content AI & SEO
Why do links without HREF hinder Google's indexing?
Martin Splitt Sep 22, 2021 ★★★
If links lack an HREF attribute, Google likely cannot discover the linked pages. This is a common cause of non-indexing, as Googlebot follows links with HREF to find content.
Domain Age & History Content Crawl & Indexing Links & Backlinks
Does the no-index tag really prevent Google from crawling your pages?
Martin Splitt Sep 22, 2021 ★★★
A no-index tag on a page does not stop Googlebot from crawling the page; it only prevents its indexing. On the other hand, blocking via robots.txt truly prevents crawling. If you see Googlebot crawling a URL blocked by robots.txt, they are probably f...
Domain Age & History Crawl & Indexing AI & SEO Domain Name
How can you prevent the indexing failure of your web pages?
Martin Splitt Sep 22, 2021 ★★★
For a non-indexed page, especially on a SPA, use Google Search Console and the URL inspection tool to verify if Googlebot can render the page correctly. If the content is not visible after rendering, Google may see the page as an error or lacking con...
Domain Age & History Content Crawl & Indexing JavaScript & Technical SEO Domain Name Search Console
Why does Google index blocked pages by robots.txt?
Martin Splitt Sep 22, 2021 ★★
If a page is blocked by robots.txt but receives links, Google can index it without any actual content because it cannot crawl it. These pages will probably not rank well since Google has no information about their content.
Domain Age & History Content Crawl & Indexing AI & SEO Links & Backlinks
How does Google view window.history.pushState in terms of SEO?
Martin Splitt Sep 22, 2021 ★★
When a page uses window.history.pushState to change the displayed URL, Google likely treats this as a redirect and associates the content with the modified URL instead of the original URL.
Domain Age & History Content AI & SEO Domain Name Redirects
Does mobile compatibility really have a significant impact on your SEO?
Martin Splitt Sep 22, 2021 ★★
Mobile compatibility is a ranking factor among many others. Don't worry excessively unless it creates real positioning issues.
Mobile SEO
Is it true that the mobile validator isn't always reliable for your URLs?
Martin Splitt Sep 22, 2021 ★★
The mobile-friendliness validator can swing between 'valid' and 'invalid' for the same URLs. This can be due to caching or stability issues with the classifier. If only a few URLs fluctuate and the site performs well on mobile, there is no cause for ...
Mobile SEO Domain Name Pagination & Structure Web Performance
How can CDNs disrupt your site's mobile display?
Martin Splitt Sep 22, 2021 ★★
CDNs can sometimes exhibit unstable behavior when distributing CSS. If Google is unable to fetch the CSS, the styling may be incorrect, leading to mobile compatibility issues that Google may detect.
Domain Age & History Mobile SEO Pagination & Structure
Is it true that JavaScript-loaded content remains invisible to Googlebot?
Martin Splitt Sep 22, 2021 ★★★
If the main content of a page is loaded only after a user clicks and is not present in the initial HTML, Googlebot will not see it. Clickable elements must be actual links with HREF pointing to URLs containing the content, or the content must be load...
Domain Age & History Content Crawl & Indexing AI & SEO Images & Videos JavaScript & Technical SEO Links & Backlinks Domain Name
Could HTML Buttons Be Undermining Your SEO Efforts?
Martin Splitt Sep 22, 2021 ★★★
HTML link elements () without HREF attributes act like buttons. Googlebot doesn't click on these elements, so it can't access content that is only revealed after interaction. Use real links with HREF to make content discoverable.
Content Crawl & Indexing AI & SEO Links & Backlinks
How Does the Compatibility of the Beacon API with the WRS Influence Your SEO Tracking?
Martin Splitt Sep 22, 2021 ★★
The Beacon API, POST, and Fetch requests work effectively within Google's Web Rendering Service (WRS). Developers can utilize these APIs to track Googlebot's behavior during rendering.
Crawl & Indexing JavaScript & Technical SEO
How can you ensure that every URL in your SPA is properly indexed by Google?
Martin Splitt Sep 22, 2021 ★★★
For single-page applications, each URL must load enough consistent content that is visible to Googlebot. If the content is revealed progressively, you should either create distinct URLs for each level or load all relevant content in the initial HTML ...
Domain Age & History Content Crawl & Indexing AI & SEO Images & Videos JavaScript & Technical SEO Domain Name Pagination & Structure
Are Google’s Testing Tools Truly Reliable for SEO?
Martin Splitt Sep 22, 2021 ★★
There are slight differences between Google’s testing tools (Mobile-Friendly Test, URL Inspection Tool) and the actual indexing process. For example, viewport expansion is not activated in mobile tools while it functions during real indexing.
Crawl & Indexing Mobile SEO Domain Name Search Console
How can you ensure that content beneath the viewport is acknowledged by Google?
Martin Splitt Sep 22, 2021 ★★
To test if content loaded via Intersection Observer further down the page will be visible to Google, use the Rich Results Test with the desktop crawler, as it allows viewport expansion unlike mobile tools that have a configuration bug.
Domain Age & History Content Crawl & Indexing Structured Data Featured Snippets & SERP AI & SEO Mobile SEO
Why is First Input Delay essential for technical SEO?
Patrick Kettner Sep 21, 2021 ★★★
First Input Delay (FID) is a web API that is part of the inaugural group of Core Web Vitals. It measures the delay in milliseconds before the site responds after a user interaction (button click, input in a field). FID is a key element of Page Experi...
Domain Age & History AI & SEO JavaScript & Technical SEO Mobile SEO Web Performance
How do individual URLs truly impact Page Experience and SEO?
Patrick Kettner Sep 21, 2021 ★★★
Each URL on your site is rated independently for First Input Delay and Page Experience, directly based on real users. The homepage may have excellent results while product pages might fall short. The score of one page does not impact the others.
Domain Age & History E-commerce AI & SEO Domain Name Web Performance
How do FID scores from the Chrome UX Report impact your SEO?
Patrick Kettner Sep 21, 2021 ★★★
FID scores reflect what users actually experience since they come from the monthly Chrome User Experience Report, based on real user data.
Web Performance
How can you access FID data via Search Console to enhance your SEO strategy?
Patrick Kettner Sep 21, 2021 ★★★
Real user metrics can be accessed through your own analytics or in the Core Web Vitals Report section of Search Console. A free Search Console account is required to access this information on Page Experience performance.
Domain Age & History AI & SEO Web Performance Search Console
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