To avoid a too uniform backlink profile dominated by sponsored articles, create web profiles on platforms like Medium. Fill them with AI-generated content, insert links with non-optimized anchors. The goal: to appear natural and dilute your exact anchors, not to gain massive SEO juice.
The author concludes a series of videos dedicated to backlinks by presenting Medium as a web profile support. The stated goal is not so much to gain SEO juice but to avoid a link profile that is too uniform, dominated by sponsored articles.<\/p>
The technical method is simple: create a Medium account via Google, fill the "About" section of the profile with AI-generated text, insert a link with a non-optimized anchor, and then validate. The link becomes publicly visible and potentially crawlable by Google.<\/p>
The strategic justification is based on two pillars: appearing more natural in Google's eyes by varying link sources, and diluting optimized anchors to reduce the risk of over-optimization. The author encourages seeking out other web profile spots instead of relying solely on one's list.<\/p>
The underlying reasoning is based on the assumption that Google values the typological diversity of backlinks. This diversity would signal a "natural" profile versus a manipulated one. Web profiles (Medium, Gravatar, About.me, etc.) would serve as ballast to balance more powerful but also more visible links like sponsored articles.<\/p>
The main trade-off: prioritizing perceived naturalness over brute strength. A 100% sponsored article profile, even with good DR, would trigger alerts. Web profiles, although low in authority, are inexpensive and create positive noise.<\/p>
Limit of the model: no numerical data is provided on the actual impact of this diversification. The author does not specify how many web profiles would be necessary, nor their optimal ratio against premium links. The strategy tends more towards the principle of precaution than a proven formula.<\/p>
[Opinion]<\/strong> The statement "it's as obvious as the nose on your face" regarding 100% sponsored article profiles — My experience shows that this visibility depends heavily on the sector. In ultra-competitive niches (finance, health), link profiles are scrutinized differently than in local e-commerce. The threshold for over-optimization is not the same everywhere.<\/p> [Generalization]<\/strong> "It's important today to diversify your link profile" — I would nuance by saying that the importance varies depending on the site's maturity. A new site with 5 backlinks does not need this sophistication. This strategy becomes relevant from a critical mass (50-100 links minimum in my opinion).<\/p> [Feedback]<\/strong> The use of Medium as a web profile — In my opinion, Medium has lost its SEO effectiveness since 2023. Profiles are often nofollow or very diluted. My analysis of link profiles shows that these signals weigh little against a DR20+ with editorialized content. I would prefer sector-specific platforms where the profile has a real function, not just a link slot.<\/p> [To Verify]<\/strong> The actual impact of "anchor dilution" via web profiles — This hypothesis would deserve AB tests. In my own projects, diluting with branded or generic anchors on weak profiles has never compensated for over-optimization of exact anchors on strong links. Effective dilution is rather achieved through anchor diversification on comparably quality links.<\/p>
Florent PEREZ