Official statement
Other statements from this video 32 ▾
- 1:07 Comment Google décide-t-il vraiment quelles pages crawler en priorité sur votre site ?
- 2:07 Les pages de catégories sont-elles vraiment plus crawlées par Google ?
- 5:21 Faut-il vraiment optimiser les titres de pages produits pour Google ou pour les utilisateurs ?
- 5:22 Plusieurs pages peuvent-elles avoir le même H1 sans risque SEO ?
- 6:54 Les liens en mouseover sont-ils vraiment crawlables par Google ?
- 9:54 Googlebot suit-il vraiment les liens internes masqués au survol ?
- 10:53 Faut-il bloquer les scripts JavaScript dans le robots.txt ?
- 13:07 Comment exploiter Search Console pour piloter son SEO mobile de façon optimale ?
- 16:01 Faut-il vraiment rendre vos fichiers JavaScript accessibles à Googlebot ?
- 18:06 Faut-il vraiment garder son fichier Disavow même avec des domaines morts ?
- 21:00 JavaScript et indexation Google : jusqu'où peut-on vraiment pousser le curseur côté client ?
- 21:45 Comment isoler le trafic SEO d'un sous-domaine ou d'une version mobile dans Search Console ?
- 23:24 Combien d'articles faut-il afficher par page de catégorie pour optimiser le SEO ?
- 23:32 La balise canonical transfère-t-elle vraiment autant de signal qu'une redirection 301 ?
- 29:00 Le contenu dupliqué est-il vraiment un problème SEO à traiter en priorité ?
- 29:32 Les balises canonical transmettent-elles réellement les signaux SEO comme une redirection 301 ?
- 30:26 Faut-il vraiment nettoyer son fichier Disavow des URLs mortes et redirigées ?
- 33:21 Le JavaScript est-il vraiment un problème pour le crawl de Google ?
- 36:20 Faut-il vraiment mettre en noindex les pages de catégorie peu peuplées ?
- 40:50 Faut-il vraiment passer son site en HTTPS pour le SEO ?
- 41:30 HTTPS booste-t-il vraiment votre SEO ou est-ce un mythe Google ?
- 45:25 Google retire-t-il vraiment les pages trompeuses ou se contente-t-il de les déclasser ?
- 46:12 Faut-il vraiment éviter les balises canonical sur les pages paginées ?
- 47:32 Comment accélérer la désindexation des pages orphelines qui plombent votre index Google ?
- 48:06 Le contenu dupliqué impacte-t-il vraiment le crawl budget de votre site ?
- 53:30 Les signalements de spam Google garantissent-ils vraiment une action ?
- 57:26 Le contenu descriptif sur les pages catégorie règle-t-il vraiment le problème d'indexation ?
- 59:12 Les pages de catégorie vides nuisent-elles vraiment à l'indexation ?
- 63:20 Faut-il vraiment réécrire toutes les descriptions produit pour ranker en e-commerce ?
- 70:51 Google peut-il fusionner vos sites internationaux si le contenu est trop similaire ?
- 77:06 Faut-il vraiment éviter les canonicals vers la page 1 sur les séries paginées ?
- 80:32 Faut-il vraiment compter sur le 404 pour nettoyer l'index Google des URLs orphelines ?
Google confirms that links declared in the Disavow file are completely ignored by its algorithms, even if these backlinks pose no real danger to your site. This detail changes everything: disavowing a link means accepting the loss of its positive potential. An SEO must therefore carefully weigh each decision, as Google does not perform a qualitative filter once the disavowal is recorded.
What you need to understand
What does this complete nullification of links really mean?
When you add a backlink to your Disavow file, Google completely removes it from its ranking calculations. No qualitative analysis, no 'retaining the good and discarding the bad'. The engine treats the link as if it doesn't exist.
This binary approach may seem harsh. If you disavow a link from a mediocre site (neither toxic nor premium), you lose its potential contribution of PageRank or authority. Google is not going to check whether this link truly deserved to be nullified according to its own criteria.
Why does Google adopt this radical logic?
The Disavow file was designed as an emergency tool, not as a daily curation system. Google assumes that you know what you're doing when you declare a link as undesirable.
Google's modern algorithm already manages toxic backlinks very well without manual intervention. By disavowing, you override this artificial intelligence. The engine respects your choice without questioning it, even if its internal analysis deemed that link neutral or positive.
In what cases does this statement change SEO practices?
Many practitioners used Disavow as a wide safety net: 'when in doubt, I disavow'. This approach is now risky. Each disavowed link represents a potential loss of positive signal.
Backlink audits must now integrate a reversed precaution principle. Instead of looking for what might be bad, look for what is clearly toxic according to objective criteria. A link from an identified PBN? Yes. A link from an average niche site? Think twice.
- A disavowed link no longer transmits any positive signal, even if it was beneficial initially
- Google performs no qualitative analysis after disavowal: it is a binary on/off switch
- The Disavow file should be reserved for objectively toxic backlinks (spam, PBN, proven negative SEO)
- Neutral or average links generally do not deserve disavowal, as their negative impact is already neutralized by the algorithm
- Each addition to the Disavow file should be documented with a clear justification to avoid mass errors
SEO Expert opinion
Is this statement consistent with field observations?
On paper, yes. But reality is more nuanced. SEOs have observed for years that Google already ignores most low-quality backlinks without manual intervention. The Penguin algorithm and its successors have learned to detect artificial link patterns.
What is intriguing is the phrase 'even if these backlinks are not intrinsically harmful'. Google implicitly admits that some disavowed links would have never caused a problem. This is an admission that the Disavow file can be counterproductive if misused. [To be verified]: Google does not publish any data on the percentage of Disavow files that contain errors or unnecessary disavowals.
What risks does this binary approach pose to sites?
The first risk is overzealous disavowal. Third-party tools (Ahrefs, SEMrush, Majestic) classify backlinks according to their own metrics. A link deemed 'toxic' by a tool may be perfectly neutral in Google's eyes.
If you disavow massively based only on a Toxic Score or Spam Score, you risk neutralizing links that provided a weak but real positive signal. Google does not compensate for this loss. Result: you weaken your link profile without valid reason.
In what cases does this rule not fully apply?
Mueller does not specify the time frame for consideration. A disavowed link today may take several weeks to disappear from calculations, while Googlebot recrawls the source page and updates the index. During this transition period, the link may still have a residual impact.
Another gray area: redirected links. If you disavow example.com/page-a and that site sets up a 301 redirect to example.com/page-b, does the disavow follow the redirect? Google has never officially clarified this. Based on field tests, the answer seems to be yes, but [To be verified] with real large-scale use cases.
Practical impact and recommendations
What should you actually do with your current Disavow file?
First step: audit your existing file. Download it from Search Console and review each line. Ask yourself: 'Was this link really toxic, or just mediocre?'. If the answer leans towards 'mediocre', remove it from the file.
Next, cross-reference with your recent backlink data. A disavowed link from three years ago may have naturally disappeared in the meantime. There is no need to keep domains in your Disavow that no longer point to you. Simplify the file to keep only real threats.
What mistakes should be avoided during a new backlink audit?
Never rely solely on automated metrics from third-party tools. A Spam Score of 8/10 does not mean that Google considers this link toxic. Examine manually: is the site a true PBN? Does it contain obvious spam? Does it come from a documented negative SEO campaign?
Avoid also massive preventive disavowal. Some SEOs disavow hundreds of links 'just in case'. It's a losing strategy. You neutralize positive signal to protect yourself from a danger that may not even exist. Google already manages dubious links without your help in 95% of cases.
How to check if my Disavow approach is optimal?
Implement a monthly monitoring of your link profile. Note the number of referring domains, the evolution of Trust Flow/Citation Flow, and especially your positions on your strategic keywords. If you observe a drop after uploading a Disavow file, it’s a warning sign.
Also test iteratively. Rather than disavowing 200 domains at once, start with the 20 most toxic. Wait 4 to 6 weeks, observe the impact. If all is well, continue. This gradual approach minimizes damage in case of judgment error.
- Download and manually audit your existing Disavow file to identify unnecessary disavowals
- Only disavow objectively toxic backlinks: proven PBNs, obvious spam, documented negative SEO
- Cross-reference data from multiple tools (Ahrefs, Majestic, SEMrush) before making a decision
- Manually review each suspicious domain rather than blindly relying on automated scores
- Establish KPI tracking (positions, organic traffic, referring domains) before and after each alteration of the Disavow file
- Favor a gradual approach: disavow in small batches and measure the impact before proceeding
❓ Frequently Asked Questions
Si je désavoue un lien par erreur, puis-je annuler cette action ?
Google pénalise-t-il un site qui a un fichier Disavow vide ou inexistant ?
Dois-je désavouer les liens nofollow suspects ?
Un concurrent peut-il nuire à mon site en créant des backlinks toxiques (negative SEO) ?
Faut-il désavouer au niveau du domaine ou de l'URL individuelle ?
🎥 From the same video 32
Other SEO insights extracted from this same Google Search Central video · duration 54 min · published on 24/08/2017
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