Official statement
Other statements from this video 32 ▾
- 1:07 Comment Google décide-t-il vraiment quelles pages crawler en priorité sur votre site ?
- 2:07 Les pages de catégories sont-elles vraiment plus crawlées par Google ?
- 5:21 Faut-il vraiment optimiser les titres de pages produits pour Google ou pour les utilisateurs ?
- 5:22 Plusieurs pages peuvent-elles avoir le même H1 sans risque SEO ?
- 6:54 Les liens en mouseover sont-ils vraiment crawlables par Google ?
- 9:54 Googlebot suit-il vraiment les liens internes masqués au survol ?
- 10:53 Faut-il bloquer les scripts JavaScript dans le robots.txt ?
- 13:07 Comment exploiter Search Console pour piloter son SEO mobile de façon optimale ?
- 16:01 Faut-il vraiment rendre vos fichiers JavaScript accessibles à Googlebot ?
- 21:00 JavaScript et indexation Google : jusqu'où peut-on vraiment pousser le curseur côté client ?
- 21:45 Comment isoler le trafic SEO d'un sous-domaine ou d'une version mobile dans Search Console ?
- 23:24 Combien d'articles faut-il afficher par page de catégorie pour optimiser le SEO ?
- 23:32 La balise canonical transfère-t-elle vraiment autant de signal qu'une redirection 301 ?
- 29:00 Le contenu dupliqué est-il vraiment un problème SEO à traiter en priorité ?
- 29:12 Le fichier Disavow neutralise-t-il vraiment tous les backlinks désavoués ?
- 29:32 Les balises canonical transmettent-elles réellement les signaux SEO comme une redirection 301 ?
- 30:26 Faut-il vraiment nettoyer son fichier Disavow des URLs mortes et redirigées ?
- 33:21 Le JavaScript est-il vraiment un problème pour le crawl de Google ?
- 36:20 Faut-il vraiment mettre en noindex les pages de catégorie peu peuplées ?
- 40:50 Faut-il vraiment passer son site en HTTPS pour le SEO ?
- 41:30 HTTPS booste-t-il vraiment votre SEO ou est-ce un mythe Google ?
- 45:25 Google retire-t-il vraiment les pages trompeuses ou se contente-t-il de les déclasser ?
- 46:12 Faut-il vraiment éviter les balises canonical sur les pages paginées ?
- 47:32 Comment accélérer la désindexation des pages orphelines qui plombent votre index Google ?
- 48:06 Le contenu dupliqué impacte-t-il vraiment le crawl budget de votre site ?
- 53:30 Les signalements de spam Google garantissent-ils vraiment une action ?
- 57:26 Le contenu descriptif sur les pages catégorie règle-t-il vraiment le problème d'indexation ?
- 59:12 Les pages de catégorie vides nuisent-elles vraiment à l'indexation ?
- 63:20 Faut-il vraiment réécrire toutes les descriptions produit pour ranker en e-commerce ?
- 70:51 Google peut-il fusionner vos sites internationaux si le contenu est trop similaire ?
- 77:06 Faut-il vraiment éviter les canonicals vers la page 1 sur les séries paginées ?
- 80:32 Faut-il vraiment compter sur le 404 pour nettoyer l'index Google des URLs orphelines ?
Google completely ignores disavowed links: they have no positive or negative impact on the ranking algorithm. In practical terms, a disavow file containing expired domains, 404 errors, or disappeared links poses no technical problem and can remain in place. Therefore, the effort to regularly clean these files offers no measurable SEO value.
What you need to understand
What does 'ignored by Google' really mean?
When a link is included in a disavow file submitted via Google Search Console, the algorithm completely removes it from its link graph. This link no longer exists in the eyes of PageRank or any other backlink-based signal.
The term 'ignored' does not mean 'penalized' or 'quarantined'. The link disappears from calculation, period. Whether the source domain is active, in 404, redirected, or sold to a third party makes no difference: Google has already stopped counting this link as soon as it was in the file.
Why is this statement coming out now?
Many SEOs historically maintained cleaning routines for disavow files, removing dead or altered domains. This habit comes from a time when the disavow tool was seen as a critical defense mechanism against Penguin.
Today, Google has integrated the detection of toxic links directly into its algorithm. The disavow remains available, but its usage has drastically decreased. This statement aims to clarify that maintaining these files does not involve any mandatory technical maintenance.
In what context is disavow still used?
The tool remains useful in three specific cases. First, for massive negative SEO campaigns where thousands of spam links suddenly appear. Second, for sites that have faced manual penalties related to links and need to demonstrate a cleanup effort.
Finally, some SEOs use it as a precaution on historically dubious link profiles, even without a visible penalty. In these three scenarios, the presence of dead domains in the file does not diminish its effectiveness on still-active links.
- A disavowed link is completely removed from algorithmic calculations, regardless of the state of the source domain
- Regularly cleaning a disavow file brings no measurable SEO gain
- The tool remains relevant only for specific situations: negative SEO, manual penalties, or massive preventive cleaning
- Google does not penalize a site for submitting a disavow file containing expired or erroneous domains
- The time invested in maintaining these files can be reallocated to tasks with real impact
SEO Expert opinion
Is this statement consistent with field observations?
Yes, and it confirms a silent evolution over several years. A/B tests on disavowed link profiles show that modifying the disavow file leads to no change in ranking as long as the active links remain the same. Whether you remove 500 dead domains or leave them, the curves remain flat.
This neutrality is explained by the very architecture of the process: Google crawls, indexes, calculates PageRank, then applies the disavow filter. If a link no longer exists in the index (dead domain, 404, noindex), it never reaches the calculation phase. Disavowing becomes redundant but not problematic.
What nuances should be added to this statement?
The statement remains silent on a critical point: extremely large disavow files. Can a file containing 500,000 lines with 80% dead domains slow down processing on Google's side? [To be verified] No official documentation mentions a strict limit or performance degradation.
Another gray area: what happens if a disavowed domain, currently dead, is purchased and relaunched with new content? Does the disavow last indefinitely? Logically, yes, but Google does not communicate about the lifespan of these files or any potential automatic purge mechanisms.
When does this rule stop applying?
If you are strategically using the disavow to isolate segments of links (for example, disavowing all .ru to test their impact), then keeping an updated file makes sense. But this scenario concerns less than 1% of actual usages.
Similarly, if your monitoring tool detects that a disavowed domain has been purchased and now points to legitimate content, removing it from the disavow might make sense. But again, we step outside the initial statement: Google speaks of 404 errors or offline domains, not purchases with a change of nature.
Practical impact and recommendations
What should you actually do with your existing disavow file?
If you already have a disavow file in place and are wondering if you should clean it: do nothing. Google treats it exactly as it would a 'clean' file. The time spent checking the HTTP status of 5,000 domains and regenerating the file will provide no ranking benefit.
If you manage multiple dozens of sites with historical disavow files, focus your resources on actions with proven ROI: resolving cannibalization, optimizing internal linking, improving Core Web Vitals. Cleaning the disavow can drop to the bottom of the SEO roadmap without consequences.
Should you still use the disavow on new projects?
In 95% of cases, no. Google now autonomously and effectively detects artificial links. If your link profile is natural or built with modern white-hat practices (linkbaiting, digital PR, editorial guest posting), the disavow serves no purpose.
The exceptions remain the same: documented massive negative SEO, explicit manual action on links, or resuming ownership of a site with a clear spam history. In these cases, the disavow becomes a tool of one-off correction, not a maintenance routine.
How can I verify that my current approach is optimal?
Quick audit: if you spend more than 2 hours per quarter managing disavow files on a site without an active penalty, you are overinvesting. Redirect that time toward log analysis to detect crawl waste, or toward optimizing your strategic pages.
If you delegate this task to an external provider, ensure that it is indeed part of a one-time intervention (crisis correction) and not a recurring maintenance service. A disavow file is not a garden to maintain.
- Do not delete your existing disavow file, but stop updating it regularly
- Only use the disavow if you face documented negative SEO or explicit Google manual action
- Stop checking the HTTP status of disavowed domains: Google takes care of that
- Redirect the time saved to on-page optimizations or improving user experience
- If you hesitate to disavow a link, you probably shouldn't: Google already filters most artificial links
- If in doubt about the relevance of a large inherited disavow file, check Search Console logs to confirm the absence of penalties before deleting it
❓ Frequently Asked Questions
Un fichier disavow contenant 80 % de domaines morts ralentit-il le traitement par Google ?
Dois-je retirer un domaine du disavow s'il a été racheté et relancé ?
Le disavow a-t-il encore une utilité en dehors des actions manuelles ?
Peut-on supprimer complètement un fichier disavow sans risque ?
Combien de temps Google met-il à traiter un fichier disavow modifié ?
🎥 From the same video 32
Other SEO insights extracted from this same Google Search Central video · duration 54 min · published on 24/08/2017
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